Image Rank Name Location Niche Followers Cost per post
1 Huda Kattan
hudabeauty
, 37,882,032 91,300
2 James Charles
jamescharles
15,511,586 37,400
3 Jeffree Starr
jeffreestar
13,233,371 31,900
4 Nikkie De Jager
nikkietutorials
12,292,025 29,600
5 Zoe Sugg
zoesugg
, 9,700,000 18,800
6 Naomi Giannopoulos
vegas_nay
7,087,564 17,100
7 Amra Olevic
amrezy
5,871,979 14,200
8 Manny Gutierrez
mannymua733
4,509,109 10,900
9 Desi Perkins
desiperkins
3,880,889 9,400
10 Shayla Mitchell
makeupshayla
2,846,783 6,900
11 Amanda Steele
amandasteele
2,483,696 6,000
12 Kandee Johnson
kandeejohnson
1,906,941 4,600
13 Shannon Harris
shaaanxo
1,535,105 3,700
14 Christen Dominique
christendominique
1,533,428 3,700
15 Lauren Curtis
lozcurtis
1,408,257 3,400
16 Jackie Aina
jackieaina
1,281,979 3,100
17 Mihlali Ndamase
mihlalii_n
721,676 1,800