Image Rank Name Location Niche Followers Cost per post
1 Huda Kattan
hudabeauty
44,900,000 91,800
2 James Charles
jamescharles
18,800,000 38,400
3 Jeffree Starr
jeffreestar
16,000,000 32,700
4 Nikkie De Jager
nikkietutorials
14,200,000 28,900
5 Naomi Giannopoulos
vegas_nay
6,800,000 13,900
6 Amra Olevic
amrezy
5,900,000 12,100
7 Manny Gutierrez
mannymua733
4,300,000 8,900
8 Desi Perkins
desiperkins
4,300,000 8,800
9 Charlotte Tilbury
ctilburymakeup
3,600,000 7,400
10 Pat McGrath
patmcgrathreal
3,300,000 6,700
11 Shayla Mitchell
makeupshayla
2,800,000 5,700
12 Amanda Steele
amandasteele
2,600,000 5,300
13 Sanaa El Mahalii
sananas2106
2,400,000 4,900
14 Kandee Johnson
kandeejohnson
1,900,000 4,000
21 Jackie Aina
jackieaina
1,700,000 3,400
16 Christen Dominique
christendominique
1,600,000 3,200
15 Shannon Harris
shaaanxo
1,500,000 3,100
18 Nikki Wolff
nikki_makeup
1,500,000 3,100
20 Jamie Genevieve
jamiegenevieve
1,500,000 2,900
17 Lauren Curtis
lozcurtis
1,400,000 2,900
19 Olivia Gianulli
oliviajade
1,400,000 2,900
23 Patricia Bright
thepatriciabright
1,300,000 2,700
22 Chloe Morello
chloemorello
1,300,000 2,600
24 Sonjdra Deluxe
sonjdradeluxe
1,200,000 2,300
25 Mihlali Ndamase
mihlalii_n
1,200,000 2,300
26 Marcella Febrianne
cindercella
900,000 1,800
27 Isabella Fiori
isabella_fiori
700,000 1,400
28 Holly Boon
hollyboon__
600,000 1,200