How To Create The Perfect Instagram Post To Get More Likes And Comments

Get more followers, likes and comments on Instagram with this guide…

More than 1.2 million posts have been scheduled on Instagram through HopperHQ to date – that means we have a lot of data at our fingertips!

We thought it would be helpful to analyse this data to find out just what makes the perfect Instagram post. When we say perfect, we mean it terms of getting the most engagement through likes and comments.

So here’s a handy guide of what works best on the world’s favourite photo sharing platform:

1. Filters

Instagram gives you a variety of options when it comes to putting a filter and edits on your post. According to our data, Gingham is the most popular and attracts the most likes and comments, giving photos a vintage edge and is especially effective on selfies.

Clarendon came in at a close second, accentuating light and dark colours, and is often used on scenery images.

If you’re feeling more advanced, check out our recommendation for 5 of the best photo editing apps to take your Insta-photography to the next level.  If you’re looking for desktop based photo editing software, check out this review of Luminar, a popular choice for amateurs and pros.

Instagram Filters

2. Type of photo

Posts that share personal experiences receive a high amount of engagement on Instagram, for example, weight loss journeys and travel pictures. These updates received, on average, a fifth (22%) more likes compared to other images posted by the same account.

Posts from female users receive the most likes and comments (sorry gents!), with an average of 578 likes compared to 117 on average for a post from a male user. The number of comments was also higher, 170 on women’s posts, a third more than men who receive an average of 113 comments per post.

Posts of animals, such as cats and dogs, are the second most engaged with, receiving on average 120 likes and 60 comments. Scenery images, such as beaches, mountains and sunsets, are the third most popular, earning on average 90 likes and 45 comments.

3. Hashtags

A hashtag will categorise your photo, so when a user an Instagram searches a hashtag that your post includes, they’ll be able to see it in the results.

We’ve previously given you the top hashtags for Instagram photography, the best for fashion accounts, and even the best hashtags for foodies, this time round we’ve found the top 10 list of most popular hashtags currently used on Instagram.

If you use any of these hashtags you’re going to improve your chances of your post being seen by people who don’t follow you already, which can mean more likes and comments.

While you’re here, check out our All-In-One Guide To Instagram Hashtags for more tips on acing your hashtag strategy!

1. #love – 1.017 billion posts
2. #instagood – 544.2 million posts
3. #photooftheday – 389.0 million posts
4. #beautiful 363.1 – million posts
5. #tbt 357.8 – million posts
6. #happy – 349.5 million posts
7. #cute – 348.8 million posts
8. #fashion – 344.9 million posts
9. #followme – 322.7 million posts
10. #me – 312.8 million posts

4. Captions

Captions are written to accompany your image post. Obviously posts that include a number of popular hashtags do better than if you weren’t to use them.

However, we did some more digging and discovered that caption length can also affect engagement. Posts that include captions where a user has to click ‘more’ tend to receive less likes and comments (on average 15% less) so we’d recommend keeping them short and sweet.

Captions that include emojis also do better, however try and limit these to three maximum, otherwise it can make the caption harder to read.

Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

5. Best time to post

According to our data, the best time to post on Instagram on average, is in the evening between 6pm and 7.30pm in the week and 11am at the weekend (BST).

This is simply because this when the most people are using Instagram, therefore are more likely to see your post in their feed. Figuring out the best time to post can also help you better schedule your Instagram posts, although the best time can vary depending on your audience. Check out our best time to post on Instagram guide find out the best time to post for you!

Using Hopper HQ Analytics, you can access in-depth metrics to find out when your followers are most active! Sign up to a free 14-day trial now to test it out 💡📈

Explore The Data Behind Your Social Media Accounts 📊

Find the best time to post, track your follower growth, and understand what content works best with post and account analytics.

We hope you find these Instagram hacks helpful and see your notifications sky rocket! Please let us know if you have any questions in the comments or on Twitter @Hopper_HQ, happy posting!

Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.