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2021
Instagram Richlist
Official Hopper HQ List. 2018-2021
Beauty
Top 100 List
Rank
Name
Niche
Location
Followers
Cost Per Post
1
Huda Kattan
@
hudabeauty
Beauty
USA
48,676,998
$
117,200
2
James Charles
@
jamescharles
Beauty
USA
26,558,210
$
64,000
3
Mariand Castrejón Castañeda
@
yuyacst
Beauty
USA
15,861,351
$
38,200
4
Nikkie de Jager
@
nikkietutorials
Beauty
Europe
14,749,249
$
35,600
5
Jeffree Starr
@
jeffreestar
Beauty
USA
13,597,213
$
32,800
6
Nikita Nguyen
@
nikitadragun
Beauty
USA
9,173,878
$
22,100
7
Bianca Heinicke
@
bibisbeautypalace
Beauty
Europe
7,792,865
$
18,800
8
Naomi Giannopoulos
@
vegas_nay
Beauty
USA
6,452,252
$
15,600
9
Amra Olevic
@
amrezy
Beauty
USA
5,778,413
$
14,000
10
Beth Mota
@
bethanynoelm
Beauty
USA
4,638,016
$
11,200
11
Desi Perkins
@
desiperkins
Beauty
USA
4,313,347
$
10,400
12
Manny Gutierrez
@
mannymua733
Beauty
USA
4,056,028
$
9,800
13
Charlotte Tilbury
@
ctilburymakeup
Beauty
UK
4,058,589
$
9,800
14
Pat McGrath
@
patmcgrathreal
Beauty
UK
3,609,305
$
8,700
15
Abby Roberts
@
abbyroberts
Beauty
UK
2,784,856
$
6,800
16
Shayla Mitchell
@
makeupshayla
Beauty
USA
2,752,232
$
6,700
17
Amanda Steele
@
amandasteele
Beauty
USA
2,454,582
$
6,000
18
Sanaa El Mahalli
@
sananas2106
Beauty
Europe
2,378,053
$
5,800
19
Kandee Johnson
@
kandeejohnson
Beauty
USA
1,952,691
$
4,800
20
Jackie Aina
@
jackieaina
Beauty
Africa
1,825,066
$
4,400
21
Nikki Wolff
@
nikki_makeup
Beauty
UK
1,702,408
$
4,100
22
Michelle Dy
@
michelledyy
Beauty
Asia
1,647,173
$
4,000
23
Christen Dominique
@
christendominique
Beauty
USA
1,553,686
$
3,800
24
Jamie Genevieve
@
jamiegenevieve
Beauty
UK
1,432,470
$
3,500
25
Shannon Harris
@
shaaanxo
Beauty
Australia
1,410,953
$
3,400
26
Olivia Gianulli
@
oliviajade
Beauty
USA
1,312,860
$
3,200
27
Lauren Curtis
@
lozcurtis
Beauty
Australia
1,263,636
$
3,100
28
Patricia Bright
@
thepatriciabright
Beauty
UK
1,275,379
$
3,100
29
Chloe Morello
@
chloemorello
Beauty
USA
1,209,148
$
3,000
30
Sonjdra Deluxe
@
sonjdradeluxe
Beauty
USA
1,040,114
$
2,600
31
Marcella Febrianne
@
cindercella
Beauty
Asia
905,128
$
2,200
32
Em Ford
@
mypaleskinblog
Beauty
UK
748,625
$
1,900
33
Matt Bernstein
@
mattxiv
Beauty
USA
702,540
$
1,700
34
Charlotte Roberts
@
charlotteroberts
Beauty
UK
667,579
$
1,700
35
Isabella Fiori
@
isabella_fiori
Beauty
Australia
606,383
$
1,500
36
Holly Boon
@
hollyboon__
Beauty
UK
509,126
$
1,300
37
Mintchyy
@
mintchyy
Beauty
Asia
425,354
$
1,100
38
Sharon Mundia
@
sharon_mundia
Beauty
Africa
344,087
$
900
39
Kiara Leswara
@
kiaraleswara
Beauty
Asia
269,672
$
700
40
Dimma Umeh
@
dimmaumeh
Beauty
Africa
169,201
$
500
41
Peach
@
wonderpeach
Beauty
Asia
149,607
$
400
42
Kelechi Mgbemena
@
kelechimgbemena
Beauty
Africa
54,169
$
200
43
Michael Brooks
@
the_brooksbrother
Beauty
UK
80,858
$
200
44
Winter Chee
@
thewinterchee
Beauty
Asia
22,157
$
100
45
Celine Chiam
@
chiamhuiy
Beauty
Asia
31,141
$
100
46
Vicky Franco
@
lavickybeauty
Beauty
Europe
27,734
$
100
baseofcomplete