2021

Instagram Richlist

Official Hopper HQ List. 2018-2021

Beauty

Top 100 List

Rank

Name

Niche

Location

Followers

Cost Per Post

1

48,676,998

$

117,200

2

26,558,210

$

64,000

3

Mariand Castrejón Castañeda

15,861,351

$

38,200

4

Nikkie de Jager

nikkietutorials

14,749,249

$

35,600

5

13,597,213

$

32,800

6

9,173,878

$

22,100

7

Bianca Heinicke

bibisbeautypalace

7,792,865

$

18,800

8

Naomi Giannopoulos

6,452,252

$

15,600

9

5,778,413

$

14,000

10

4,638,016

$

11,200

11

4,313,347

$

10,400

12

Manny Gutierrez

4,056,028

$

9,800

13

Charlotte Tilbury

4,058,589

$

9,800

14

3,609,305

$

8,700

15

2,784,856

$

6,800

16

Shayla Mitchell

2,752,232

$

6,700

17

2,454,582

$

6,000

18

Sanaa El Mahalli

2,378,053

$

5,800

19

1,952,691

$

4,800

20

1,825,066

$

4,400

21

1,702,408

$

4,100

22

1,647,173

$

4,000

23

Christen Dominique

christendominique

1,553,686

$

3,800

24

Jamie Genevieve

1,432,470

$

3,500

25

1,410,953

$

3,400

26

Olivia Gianulli

1,312,860

$

3,200

27

1,263,636

$

3,100

28

Patricia Bright

thepatriciabright

1,275,379

$

3,100

29

1,209,148

$

3,000

30

1,040,114

$

2,600

31

Marcella Febrianne

905,128

$

2,200

32

748,625

$

1,900

33

702,540

$

1,700

34

Charlotte Roberts

charlotteroberts

667,579

$

1,700

35

606,383

$

1,500

36

509,126

$

1,300

37

425,354

$

1,100

38

344,087

$

900

39

269,672

$

700

40

169,201

$

500

41

149,607

$

400

42

Kelechi Mgbemena

kelechimgbemena

54,169

$

200

43

the_brooksbrother

80,858

$

200

44

22,157

$

100

45

31,141

$

100

46

27,734

$

100