best social media tools

Top 40 Social Media Tools for Agencies, SMBs, Creators and Brands

Using the right social media tools lets you turbocharge your social media marketing and stay ahead of your competition. According to the Sprout Social Index, 90% of marketers agree that social media data helps them stay ahead of the competition.

Imagine how far your business could go if you could find out your customers’ needs, learn more about who they are and why they buy your products, and tailor your services to meet their needs.

To efficiently keep up with your social media management, you’ll need social media tools that help you save time, make data-driven decisions, and measure the return on investment on your social media efforts.

If you’re tired of going from app to app or dashboard to dashboard to manage several social media accounts, this post is for you. 

Here are our 40 picks for top social media tools to automate your social media activities. 

Hopper HQ: The Better Alternative ✨

Manage your social media, plan & schedule posts, add hashtags, and track results from one place with Hopper HQ!

Social media management tools:
Scheduling, monitoring, and analytics tools

1. Hopper HQ

Hopper HQ is a leading social media management tool that helps you plan, schedule, and auto-post on multiple social networks directly from your desktop. You can analyse your posts’ performance with analytics and grow your audience while seamlessly managing your social media presence.

Hopper HQ is suitable for brands, agencies, influencers, freelancers, and content creators to manage their social media and engage better with their followers. Some of the leading brands using Hopper HQ are Netflix, Sony Music, Vogue, Men’s health, Tina Turner, CNN and more.

Hopper HQ Dashboard

Hopper HQ features

Hopper HQ supported platforms

Hopper HQ pricing

Hopper HQ reviews

4.7 Hopper HQ Capterra score 

Plan & Schedule Your Social Media Posts

Visually plan your posts. Drag & drop everywhere in seconds ✨


2. Buffer

Buffer allows you to collaborate with your team and schedule your posts in advance. In addition, it provides insights into how your posts are performing and other useful analytics that can help you make better marketing choices. You can also engage with your audience by responding to comments.

Buffer features

Buffer supported platforms

Buffer pricing

Buffer reviews

4.5 Buffer Capterra score

3. Hootsuite

Hootsuite is a social media marketing platform that lets you plan and schedule your social media posts in advance. It also allows you to integrate social listening tools on one dashboard. The Hootsuite insights help you learn more about your customers and follow mentions of your brand.

Hootsuite features

Hootsuite supported platforms

Hootsuite pricing

Hootsuite reviews

4.4 Hootsuite Capterra score

TRY HOPPER HQ FREERefreshingly Simple Post, Story + Reel Scheduling

Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn.

4. Sendible

With Sendible, you can manage your multiple social media platforms in one place. Sendible allows you to collaborate with your team members, gain useful insights about your audience and monitor your brand mentions to improve engagement. 

Sendible features

Sendible supported platforms

Sendible pricing

Sendible reviews

4.5 Sendible Capterra score

5. Planoly

Planoly is a social media management tool that enables you to create and schedule posts on multiple social media platforms. 

Planoly features

Planoly supported platforms

Planoly pricing

Planoly reviews

4.5 Planoly Capterra score

6. Loomly

Loomly is designed to help your social media team easily create and publish social media posts in advance.  Its calendar and post scheduling features help you plan your content and save valuable time.

To help you easily come up with ideas for social media content, Loomly gives you post ideas on trending topics from RSS feeds, Holidays and celebrations, Twitter trends and more.

Loomly features

Loomly supported platforms

Loomly pricing

Loomly reviews

4.7 Loomly Capterra score

Plan & schedule social media ahead of time.

> Video, gallery & image posts
> Calendar, feed & grid preview
> Instagram, Facebook & Twitter

7. Later

Later is a social media management platform that allows you to schedule and publish images, videos and stories on several social media platforms.

Later features:

Later supported platforms:

Later pricing:

Later reviews:

4.5 Capterra score

Later Dashboard

8. Sprout Social

Sprout Social Homepage

Sprout Social allows you to publish across different social media channels while maintaining the conversation with your customers. 

You can also create automated chatbots to respond to customers, label your messages and manage reviews of your business on Facebook and Google my business. 

Sprout social offers in-depth reporting with about 150 reports.

Sprout Social features

Sprout Social supported platforms

Sprout Social pricing

Sprout Social reviews:

4.4 Sprout Social Capterra score

9. SocialPilot

With Social Pilot, you can schedule up to 500 posts from one dashboard for major social media platforms. 

It also offers social insights that give you a clear picture of your account’s performance. You can also reply to stories and comments on Facebook and Instagram from one dashboard.

SocialPilot features

SocialPilot supported platforms

SocialPilot pricing

SocialPilot reviews

4.4 SocialPilot Capterra score

10. Iconosquare

Iconosquare is a social media analytics and scheduling platform that conveniently manages your social media platforms. 

It offers free tools like the Instagram audit tool, Facebook audit tool, link in bio and random comment selection. 

Iconosquare features

Iconosquare supported platforms

Iconosquare pricing

Iconosquare reviews:

 4.3 Iconsquare Capterra score

11. Post Planner

PostPlanner lets you manage your Instagram, Twitter, Pinterest, LinkedIn and Facebook accounts in one place. It curates top performing content from RSS feeds, 60 million Facebook pages, and 200 million Twitter profiles. 

It also lets you create carousel posts, schedule posts in bulk and edit images.

Post Planner features

Post Planner supported platforms

Post Planner pricing

Post Planner reviews

4.0 Post Planner Capterra score

Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

12. Pallyy

Pallyy offers social media scheduling and analytics for agencies. The collaboration features allow you to communicate with your team members, share your calendar with your clients and view all of your team’s feedback in one place.

Pallyy features

Pallyy supported platforms

Pallyy pricing

Pallyy reviews

5.0 Pallyy Capterra score

13. Agora Pulse

Agora Pulse is a social media marketing tool that allows you to manage all your comments, messaging, reviews and communications on one dashboard.  You can save time by scheduling your posts in advance and adding team members to your account to make collaboration and working with your team easier.

Agora Pulse features

Agora Pulse supported platforms

Agora Pulse pricing

Agora Pulse reviews

4.6 Agora Pulse Capterra score

14. E-clincher

EClincher is a social media management tool that helps you grow and achieve your social media goals. 

E-clincher features

E-clincher supported platforms

E-clincher pricing

E-clincher reviews

4.7 E-clincher Capterra score

15. CoSchedule

CoSchedule is a social media tool used for organising your social media content and collaborating with team members to ensure a smooth workflow. You can create a plan, schedule your posts, and analyse analytics data to inform your social media marketing strategies. 

CoSchedule features

CoSchedule supported platforms

CoSchedule pricing

CoSchedule reviews

 4.4 CoSchedule Capterra score

16. MavSocial

Mav Social lets you engage with your audience directly without having to log in to your social media accounts. 

It offers analytics which helps you keep track of the performance of your posts and know how to improve your social media management strategy.

MavSocial features

MavSocial supported platforms

MavSocial pricing

MavSocial reviews

4.5 MavSocial Capterra score

17. BuzzSumo

With Buzzsumo you can easily identify high-performing social media content and topics. It makes it easy for you to find trending influencers in your niche. 

They provide tons of helpful data and help you track mentions of your brands across different social media channels, making it easy to respond to customers and handle PR. 

BuzzSumo features

BuzzSumo supported platforms:

BuzzSumo pricing

BuzzSumo reviews

4.5 BuzzSumo Capterra score

18. Tailwind

Tailwind allows you to design, schedule and automatically post on social media. It helps you save time and stay organised. It guides you on when to post, what kind of content can go viral, and engage your customers in real-time.

Tailwind features

Tailwind supported platforms

Tailwind pricing

Tailwind reviews

5.0 Tailwind Capterra score

19. Rival IQ

Rival IQ is one of the social media analytical tools that keep you ahead of your competitors.  

Rival IQ features

Rival IQ supported platforms

Rival IQ pricing

Rival IQ reviews

4.5 Rival IQ Capterra score

20. Oktopost

Oktopost is social media management tool that enables social listening, employee advocacy solutions, and post scheduling on various social media platforms. 

Marketers can engage better with their customers. Oktopost helps marketers leverage social data to improve customer experience and drive sales.

Oktopost features

Oktopost supported platforms

Oktopost pricing

Contact Oktopost directly for demo and pricing details. 

Oktopost reviews

4.4 Oktopost Capterra score

21. ClickToTweet

This social media tool provides easy and reliable ways to promote your business blog,  website, and Twitter. 

ClickToTweet makes it easy to share your content and records the number of times your tweet was clicked. 

ClickToTweet features

ClickToTweet supported platforms

Twitter only 

ClickToTweet pricing

Contact ClickToTweet to obtain current pricing

ClickToTweet reviews

Unavailable 

22. Brand24

Brand24 helps brands track & engage online reviews, hashtags, social media mentions, blogs, message boards, and news sites and grow customer satisfaction by engaging with them in real-time. 

Brand24 features

Brand24 supported platforms

Brand24 pricing

Brand24 reviews

4.5 Brand24 Capterra score

Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

23. Klear

Klear allows small and large brands to achieve marketing goals with ease. You can find and communicate with influencers on a single dashboard. 

Klear features

Klear supported platforms

Klear pricing

Contact directly to get details on Klear’s pricing. 

Klear reviews

4.4 Klear Capterra score

24. HypeAuditor

HypeAuditor provides social media analytics and management platforms to achieve your business goals. Suitable for small, medium, and large brands and agencies.

HypeAuditor features

HypeAuditor supported platforms

HypeAuditor pricing

HypeAuditor reviews

4.6 HypeAuditor Capterra score

25. Kicksta

Kicksta is a growth tool that helps you boost your Instagram followers organically.

Kicksta features

Kicksta supported platforms

Kicksta pricing

Kicksta reviews

Unavailable

26. Socialflow

SocialFlow is a social media optimisation platform. It is a scheduling app and gives you the ability to manage multiple accounts simultaneously, giving you faster results with less effort.

SocialFlow features

SocialFlow supported platforms

SocialFlow pricing

SocialFlow has no free trial and no free version. You can request a demo and get a quote. 

SocialFlow reviews

4.0 SocialFlow Capterra score

27. Analisa.io

Analisa.io is a free social analytics tool that provides Instagram & TikTok analytics for small-to-medium-sized businesses and enterprises. 

Analisa.io features

Analisa.io supported platforms

Analisa.io pricing

Analisa.io reviews

3.4 Analisa.io Capterra score

28. Meet Edgar

MeetEdgar is a social media management tool that helps users organise and publish content across various social media platforms. 

MeetEdgar features

MeetEdgar supported platforms

MeetEdgar pricing

MeetEdgar reviews

4.6 MeetEdgar Capterra score

29. Audiense

It is a social media analytics tool that helps you create content tailored to your unique audience with actionable data. 

Audiense features

Audiense supported platforms

Twitter only

Audiense pricing

Audiense reviews

4.0 Audiense Capterra score

30. Tweet deck

Tweetdeck is a free web-based Twitter tool that allows you to navigate easily across various Twitter accounts and timelines. It helps you manage your activities giving you the best experience on Twitter. 

Tweetdeck features

Tweetdeck supported platforms

Twitter only

Tweetdeck pricing

Tweet deck is free

Tweetdeck reviews

4.5 Tweetdeck Capterra score

31. Facebook business suite

This Facebook tool helps you manage and track all your business insights and activities across Facebook, Instagram, and Messenger. Facebook Business Suite is free and easy to navigate. 

Facebook business suite features

Facebook business suite supported platforms

Facebook business suite pricing

It is a free tool

Facebook business suite reviews

4.2 Facebook Business Suite Capterra score

32. Hashtag Expert

Hashtag Expert is a hashtag app that allows you to find relevant hashtags that will make your content reach your target audience and increase Instagram followers.

Hashtag Expert features

Hashtag Expert supported platforms

Hashtag Expert pricing

Hashtag expert reviews

Unavailable Capterra score

33. Zoho Social

Zoho Social is an analytical tool that helps manage your social media platforms and increase brand representation, thereby growing your business.

Zoho Social features

Zoho Social supported platforms

Zoho Social pricing

Zoho Social reviews

4.7 Zoho Social Capterra score

34. YouScan

YouScan is social media reputation management platform that helps businesses analyse consumer opinions, discover actionable insights and manage brand reputation.

YouScan features

Youscan supported platforms

YouScan pricing

Pricing information for YouScan is supplied by the provider directly.

YouScan reviews

4.8 YouScan Capterra score

CONTENT CREATION TOOLS

35. Animoto

Animoto is a user-friendly video creation tool. It has a vast media library from where you can get stop videos for your content.  It also offers different themed templates that you can customise for social media.

Animoto features

Animoto pricing

Animoto reviews

4.3 Animoto Capterra score

36. Venngage

Venngage allows you to create infographics and graphics using pre-made templates that can help you communicate otherwise difficult or boring data in colorful customised images.

Venngage gives your content authenticity when shared on your various social media platforms. 

Venngage features

Venngage pricing

Venngage reviews

4.6 Venngage Capterra score

37. If This Then That (IFTTT)

IFTTT offers Hopscotch, an all-in-one social media management platform built to save time. You can switch between your social media accounts to compare statistics, manage posts, and automate many repetitive operations.

IFTTT features

IFTTT supported platforms

IFTTT pricing

IFTTT reviews

4.6 IFTTT Capterra score

38. Canva

Canva is an amazing graphics design tool with tons of free and customisable templates. It gives your content a professional and creative look with little experience in design.

Canva features

Canva supported platforms

Canva pricing

Canva reviews

4.7 Canva Capterra score

39. InShot

Inshot is a reliable app used to create and edit photos and videos to be posted on your social media platforms. 

It is easy to navigate, giving your content that creative and professional look you always want to have. It has both free and paid features.

InShot features

InShot supported platforms

All social media platforms 

InShot pricing

InShot reviews

4.7 InShot Capterra score

40. Render Forest

Render Forest is a free time-saving growth marketing tool that offers high-quality videos, animations, mockups, logos, presentations, SMM graphics, and a professional website.

Render Forest features

Render Forest supported platforms

Render Forest pricing

Render Forest reviews

4.8 Render Capterra score

Final thoughts

There are many more social media tools out there, choose the tools that work best for your business and social media goals. If you’re considering switching to new social media tools, check out our detailed step-by-step guide to know how to choose and evaluate the different options here: How to choose the best social media management tool for your brand.

FAQs

What is the best social media tool? 

The best social media tools for you depends on what you’re looking to achieve with it. Some of the top social media tools to try in 2022 are:

1. Hopper HQ
2. Buffer
3. Loomly
4. Sprout Social
5. Canva

What are the four main types of social media tools?
  1. Content creation
  2. Scheduling and auto-posting
  3. Social listening
  4. Analytics
Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.

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