Instagram Marketing Course
Updated October 2017
Everything Instagram is THE Ultimate Instagram Marketing Course is designed to teach you everything you need to know about Instagram Marketing & Instagram for business. Delivered over 9 modules, packed with tutorials, insight, tips & tricks and resources to provide you with all the necessary tools and information you need to be successful on Instagram. Learn how you can build a successful Instagram account with thousands of followers, earn money as an Instagram influencer and utilise your Instagram account for business purposes
The course is hosted and presented via an online portal, providing you with full life time access to the course and course materials.
- 1. Introduction
- 2. Instagram Strategy
Essentially the framework for the whole course, in this module you will learn what is required to create an Instagram Marketing Strategy, with guidelines and tips for you to create your own Instagram Marketing Strategy.
- 2.1 Aims
- 2.2 Target Audience
- 3. Getting Started
We will walk you through getting set up and started on Instagram, from creating your profile, choosing a profile picture and setting up business tools. Whether you're new to Instagram or already have an account, you will for sure learn a few things here.
- 4. Tour of the App
Following up from getting started on Instagram, we will also give you a tour of the Instagram app and all it's offerings, there are a few hidden features in Instagram that you may not know of, so be sure not to give this lecture a miss.
- 5. Content
We get into the crux of what Instagram is all about, and that is visual content. In this module we will teach you everything you need to know about content on Instagram, with guidelines, advice and best practice for producing the best practice on Instagram.
- 5.1 Purpose of Content
- 5.2 Medium of Content
- 5.3 Type of Content
- 5.4 The Content Triangle
- 5.5 Feed Aesthetic
- 5.6 Content Calendar
- 6. Activity and Engagement
This module is all about your activity on Instagram and ways you can boost your engagement rates. We go into specifics with key definitions, provide some insight and advice along with best practice.
- 6.1 Definitions
- 6.2 Increase reach and engagement.
- 6.3 Instagram Bots
- 6.4 Instagram Pods
- 7. Analytics
A fundamental part of any marketing strategy is reviewing the performance, and that involves Analytics. Instagram has it's own analytics tool that generates amazing insights for you. In this module we'll cover all of Instagram’s Analytics.
- 7.1 How to access analytics
- 7.2 Using Analytics
- 7.3 Best time to post
- 7.4 Scheduling
- 8. Sponsored Posts/Paid ads
Sponsored and paid ads are a huge part of Instagram and should not be left out of any Instagram Marketing Strategy. in this module we'll give you a full guide on Instagram ads and all the information you need to be able to set up the best ads for yourself.
- 8.1 Types of ads
- 8.2 How to create ads
- 8.3 How to measure performance
- 9. Instagram Influencer Marketing
Influencer Marketing is a new area in the social media space, and particularly huge in Instagram. This module will cover all you need to know about the Influencer Marketing world and how it has integrated with Instagram, and potentially your own marketing strategy.
- 9.1 What is influencer marketing
- 9.2 What defines a good influencer
- 9.3 How to find an influencer