The Best 10 Later Alternatives for 2024

Looking for the best Later alternatives to manage your social media? We’ve got you covered. Read on to learn more about the Later social media management tool and the top alternatives that best suit your needs.

As we step into 2024, the search for tools that can effectively replace or complement Later, a popular social media scheduling platform, has intensified. It may not be the best tool for everyone and here are a few reasons why:

  • The free version is quite limited
  • What the basic plan offers may not be worth the price 
  • Can be expensive for smaller teams
  • Hard cancellation process 

This article will explore platforms that not only match the capabilities of Later but also introduce innovative features to enhance your social media strategy.

From user-friendly interfaces to advanced analytics, we’re happy to share with you a curated list of alternatives that promise to revolutionize the way you engage with your audience and manage your social media presence. 

Top Later Alternatives to Consider

Use the table below for a quick skim of the best Later alternatives to consider. You can quickly find out which social media management tool is best for you depending on your requirements and priorities.

FeaturesHopper HQ Later Hootsuite Sprout Social Buffer
Platforms Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube shorts Instagram, Facebook, Twitter, TikTok, PinterestInstagram, Facebook, Twitter, TikTok, Pinterest, YouTube shortsInstagram, LinkedIn, TikTok, Pinterest  Twitter, Facebook & YouTubeInstagram, TikTok, Facebook, Twitter, LinkedIn, Mastodon, YouTube, Google Business, Pinterest.
Free Trial ✅ ✅ 
Starting Price$16$25$108$199 per seat $6/month per social channel
Additional users Unlimited
Visual Grid Planner ✅ 
Approval Workflows ✅ ❌(in higher plans)❌(in higher plans)❌(in higher plans)
Auto Hashtag Suggestions✅ 
AI Assitance ✅ (limited)
Analytics and Reporting ✅ (only up to 3 months)
Bulk Scheduling 
Cross-channel Scheduling
Mobile APP

1) Hopper HQ: Best for ease of use

Hopper HQ stands out as a visually focused social media planner, renowned for its user-friendly design and affordable pricing, positioning it as an excellent alternative to Later. This tool boasts a variety of compelling features designed to enhance your social media presence.

Opt for its only subscription plan, and you’ll unlock AI-powered tools including automated image resizing and caption creation, alongside capabilities such as bulk scheduling and collaborative functions for teams. This makes it an ideal choice for both agencies and small to medium-sized enterprises.

From over 8 years of experience in managing social media accounts, I have found Hopper HQ to be the best all-around scheduling tool I’ve ever used. I’ve tried Hootsuite, Later, Buffer, and TweetDeck, but none have been as user-friendly or as intuitive to what social media marketers actually need as Hopper HQ has.

Sylvie Hall, Marketing Strategist and Founder

Hopper HQ Key Features:

FeaturesHopper HQ Later 
Platforms Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube shorts Instagram, Facebook, Twitter, TikTok, Pinterest
Free Trial ✅ ✅ 
Additional users Unlimited
Visual Grid Planner ✅ 
Approval Workflows ✅ 
Auto Hashtag Suggestions✅ 
AI Assitance ✅ (limited)
Analytics and Reporting ✅ (only up to 3 months)
Bulk Scheduling 
Cross-channel Scheduling
Mobile APP

Hopper HQ vs Later:

1) Cost-effective pricing

Although Later is significantly cheaper than other tools like Hootsuite, Hopper HQ still beats it in regards to price. Firstly, Hopper HQ only works with one subscription plan, which is $16 monthly on the yearly plan and $19 on the monthly plan. Later on the other hand starts at $16.25 on the yearly subcription and jumps to $25 if you opt for a monthly one. 

2) Prompt customer service:

At Hopper HQ, every user receives equal attention and can access swift, complimentary support whenever required. Assistance is available via email, in-app chat, or through their social media channels. Additionally, there’s a weekly webinar demo of Hopper HQ, open to all who wish to explore the app’s functionalities in depth.

You can also take full advantage of their detailed help center. Later, on the other hand, only provide their help center and human support by email in their basic plan. 

3) User-friendly interface:

Hopper HQ is notable for its sleek and straightforward user interface, which significantly streamlines the task of scheduling and auto-posting on social media. Users can effortlessly handle their social media posts with just a few instinctive steps. Its neat and orderly layout makes it a breeze to navigate through the platform, facilitating the ease of uploading, scheduling, and overseeing posts across different social media networks.

4) Amazing for SMEs:

Hopper HQ provides affordable, effective, and intuitive features tailored to the requirements of agencies and small to medium-sized enterprises. It’s an ideal choice for handling numerous client profiles or for a brand that’s present in multiple channels. The combination of Hopper HQ’s functionalities, analytics, and budget-friendly pricing positions it as an essential asset for businesses aiming to boost their online visibility without breaking the bank. In contrast, Later team and collaboration features are limited on their basic plan, you’d have to purchase their growth subscription at $30 a month.

2) Pallyy: Best to track social media mentions

Pallyy is a notable contender among the newer alternatives to Later. It initially gained attention as the first tool dedicated to Instagram analytics. Now, however, Pally supports 7 social media channels. 

One of its key features is a centralized social media communications platform, where you can keep track of where and when your brand was mentioned, tagged, or contacted. 

Key Features:

  • Tracking competitors
  • Searching hashtags 
  • Customizable dashboard
  • Bio link tool
  • Analytics Categorization

Supported Platforms: Instagram, Facebook, LinkedIn, Pinterest, Twitter, TikTok and Google My Business

Pricing:  Freemium plan or the Premium plan starting at $16.20 

Pallyy vs Later:

Both social media scheduling tools offer a free plan, but like in most cases, the amount of features you can access is limited. On Pallyy you’ll manage to schedule 15 posts with 1 social set, while, on Later you’ll only manage to schedule 5 posts. 

As Pallyy only has one type of paid subscription plan, you’ll have access to all their features within it. For Later, however, there are three paid plans, and depending on how many of their features you need, the price increases. For example on their basic paid plan, you’ll not have access to their hashtag suggestions features or their Instagram product tagging. To have access to all of Laters’ features you’d have to pay from $53 a month. 

While, on Pally’s subscription, you’d instantly get access to their scheduling, teams, inbox, and analytics features. 

3) Sendible: Great to track user engagement

Sendible is a good Later alternative for brands and agencies who focus on engaging on social media. It provides features like Real-time commenting and replies on all their plans to help increase social media response rates. 

Key Features:

  • WordPress Integration
  • Supports different languages 
  • Connect Bitly link shortener
  • Pre-built reports

Supported Platforms: Instagram: Facebook, TikTok, Twitter, LinkedIn, Google My Business, YouTube, WordPress

Pricing: Free trial or paid subscription starting at $29 a month on the yearly plan. 

Sendible Pricing

Sendible vs. Later:

Sendible subscription plans work with social profiles instead of bundles. On their Creator plan, you’ll be able to add up to 6 social media profiles but you’ll only have access to one user. However, on their next plan, traction subscription, for $74 a month, you will have access to 34 social profiles and 4 users. 

If you’re looking for a social media management tool that provides AI assistance, then Sendible will not be a suitable option for you. In this case, Later provides AI features in all their plans, making it potentially a better option. 

4) Sprout Social: Best for larger companies

Sprout Social stands out, particularly for enterprises and larger companies, by offering an extensive range of additional app integrations, such as Canva and Bitly. These integrations collectively enable users to broaden the reach and effectiveness of their marketing efforts significantly.

Key Features:

  • All in one social inbox
  • Review Management 
  • Tasking and social CRM tools
  • Paid promotion tools for Facebook 
  • Profile, location, and keyword monitoring 

Supported platforms:  Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, WhatsApp, and YouTube

Pricing: The first SproutSocial paid subscription starts at $249

Sprout Social vs. Later:

Sprout Social’s pricing is significantly higher than that of Later. However, it compensates with a robust feature set, making it an ideal choice for larger companies with sufficient Martech budget.

Ideal for established brands for whom maintaining a social media presence is vital to their marketing strategy, Sprout Social centralizes all social media activities. This includes daily posting, ads management, and customer relationship management. The comprehensive features it offers justify the higher subscription costs.

5) Socialbee: Ideal alternative for agencies

SocialBee is similar to Later, focused on enhancing your effectiveness on Instagram and other platforms. It enables you to tailor each post for seamless sharing across multiple networks.

With SocialBee, you gain complete control over your posting schedule by establishing automation guidelines for the days you’re away. The tool effortlessly auto-schedules a variety of content types, including evergreen, promotional, curated, industry news, and time-sensitive material.

Key features:

  • AI Assistance 
  • Manage social media comments and DM’s 
  • Track performance and download PDFs 
  • Invite team members and approved posts 
  • Integrate with Canva, Unsplash or Giphy 

Supported Platforms: Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business, YouTube, Pinterest 

Pricing: Plans start at $24 a month with all plans providing a free trial. 

socialbee pricing

Socialbee vs Later:

Socialbee like later, only provides one user and 1 workspace on their basic plan. However, instead of working with social sets, you can connect at least 5 social accounts. This means that if you want to solely connect Instagram accounts, you can.  

Although Socialbee may not provide as many robust features as later, the limitations between plans are not huge. With the only two features, branded reports and internal notes being restricted in their basic plan. Apart from this, the main difference is in quantity, like for example between the number of users, workspaces, or scheduled posts. 

Socialbee has shown to be a good tool for agencies who would need to work with different workspaces to differentiate from clients. It also seems to provide sturdy AI assistance.

6) Hootsuite: Enterprise-focused alternative

Hootsuite might be the most known Later alternative out there but with reason. It comes with a hefty amount of key features and the price to show it. Being on the more expensive side, this tool would be viable for larger companies that have the budget to spend a few $100 a month. 

Key Features:

  • Automatic publishing and Scheduling 
  • Social media analytics and reporting
  • Social listening tools 
  • AI Content Creation 
  • Engagement tracking tools 

Supported Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.

Pricing: Provides a 30-day free trial then their basic plan starts at $106 a month. 

Hootsuite Pricing

Hootsuite vs. Later

Hootsuite is a robust tool that on its basic plan provides 10 social accounts, and unlimited posts but only one user. This plan, although great for brands that don’t need complex features, is limiting in regards to working in teams. You’ll not be able to share your content calendar nor will you have access to approval workflows. However, this is also the case for Later. 

On their next plan, at a starting price of $268 a month, you’ll be given access to such features as, content calendar sharing, one custom branded URL, automated link tracking, and team assignment. For any other feature you may require, you’ll have to choose an even more expensive plan.  

7) Planable: Best for on-site teams

Planable is a great fit for brands that encourage everyone in the company to have an active role in content production. Local teams can upload directly from their mobiles and organize content by industry or location.  

Furthermore, specific rules can be created for each location regarding content approval workflows, making it a top Later alternative for real estate or other on-site teams.  

Key Features:

Supported Platforms: Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, Pinterest, Google My Business 

Pricing: Provides a Freemium plan, or the basic plan starting at $11 a month.

Planable pricing

Planable vs. Later

Planable provides a free plan where you’ll be able to publish 50 posts, however, this does not include Twitter. Then, on their basic plan. You’ll have access to 4 pages per workspace, unlimited posts, 20 tweets per month, and the Feed and Calendar view. 

Like Later, Planable provides AI assistance on all types of plans, however, it is limited to caption rewrites and generation. 

Both Later and Plananble have limited team features on their basic plans. If you work with a team, then it would be best to opt for a more expensive subscription plan. On the $ 22-a-month plan, you’ll gain access to all their team management features except for multi-level approval workflows.  

8) Loomly: Best for content creation

Key Features:

  • Loomly Media studio
  • Sponsored posts 
  • Custom Branding
  • Link Shortener
  • Social inbox and community management  

Supported platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok

Pricing: 15-day free trial then pricing starts at $32/ a month on the yearly plan 

Loomly vs Later:

When comparing Loomly and Later, two prominent social media management tools, their distinct features cater to different user needs and preferences. Loomly offers a broad spectrum of functionalities including the Loomly Media Studio for asset management, the ability for sponsored posts, seamless Slack and Microsoft Teams integration, custom branding options, a convenient link shortener, and comprehensive social inbox and community management tools.

On the other hand, Later is renowned for its user-friendly interface and strong focus on visual content scheduling, particularly for Instagram. Later’s strengths lie in its visual content calendar, straightforward scheduling features, and strong analytics for Instagram, making it a go-to for businesses and influencers focusing predominantly on this platform.

9) Agorapulse: Best for monitoring capabilites

When comparing Agorapulse to Later, it’s essential to consider the unique features and capabilities each platform offers for social media management. Agorapulse distinguishes itself with a robust set of features, including an AI writing assistant, a unified social media inbox for managing messages across platforms, and a comprehensive content library.

Key Features:

  • AI writing assistant
  • Social Media Imbox
  • Ad monitoring 
  • Content Library 
  • ROI Analytics 

Supported Platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, TikTok

Pricing: You can try it for free or starting price at $53 a month  

Agorapulse pricing

Agorapulse vs. Later

In summary, Agorapulse offers a comprehensive suite of features for businesses seeking extensive social media management capabilities across multiple platforms, with particular strengths in content organization, ad monitoring, and analytics. 

Conversely, Later appeals to users with its streamlined, Instagram-focused approach, providing powerful tools for visual content planning and analysis. Later, for example, does not support Google My Business, while AgoraPulse does. But, it does provide a free plan like AgoraPulse, although have been proven to be limiting. 

The choice between Agorapulse and Later will depend on the specific needs of the user, whether they require a broad, feature-rich platform like Agorapulse or a more focused, intuitive tool like Later for Instagram-centric content management.

10) Kontentino: Best for team collaboration

The choice between Kontentino and Later largely depends on the specific needs of the user or organization. Kontentino is better suited for teams seeking a detailed and collaborative planning process across multiple social media platforms, while Later is tailored for users focusing on visual content and Instagram management.

Key Features:

  • Live post preview
  • Task assignments
  • Approval workflow
  • Inspiration calendar
  • Competition analyses

Supported Platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile

Pricing: Provides a free trial then pricing starts at $53 a month on the yearly plan 

Kontentino Pricing

Kontentino vs. Later

While both Kontentino and Later offer robust scheduling and analytics features, Kontentino stands out for its comprehensive approach to team collaboration and client approval workflows. It’s particularly well-suited for agencies and larger teams that require detailed planning and approval processes before publishing. Its support for budget and spend tracking also adds an additional layer of project management that can be valuable for managing social media campaigns.

Later, on the other hand, is highly regarded for its visual scheduling tools, making it an ideal choice for influencers, businesses, and creators who prioritize Instagram as their main platform. Its user-friendly interface and strong focus on visual content help users plan and execute an engaging Instagram strategy with ease.

So, what is the best Later alternative?

Social media tools like Hopper HQ are great Later alternatives that let you automate your social media posting. You can rely on autopilot and make many tedious social media tasks more manageable. This allows you to save time and focus more on connecting with your audience while managing multiple social accounts simultaneously. 

Hopper HQ offers valuable features and amazing customer support within a reasonable price range. Try Hopper HQ for free and benefit from its ease of use and cost-friendly plan. 

Enjoyed this post? You might also like:

TRY HOPPER HQ FREERefreshingly Simple Post, Story + Reel Scheduling

Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn.


Which app is better than Later?

Hopper HQ is one great alternative to Later. It offers the same features with more flexible plans that are suitable for creators, agencies, and brands managing multiple social media accounts.

What is the best app for scheduling Instagram posts?

Try Hopper HQ; It has a 14-day free trial and excellent social media scheduling features at a reasonable price.

Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.