Top Hootsuite Alternatives for Agencies & SMBs in 2023

Looking for the best Hootsuite alternatives to manage your social media presence? This blog post has all the answers you need…

As of 2023, there are approximately 4.89 billion social media users around the world. The speedy growth of social media users is quite intriguing with a 38.5% increase from 2017 (1.1 billion additional users).

Managing social media accounts can be challenging for marketers, brands, agencies and organizations. Luckily though, social media management tools like Hopper HQ help you plan, schedule, organize, and direct your social media marketing strategy efficiently. 

Given the vast array of tools, it can get overwhelming to pick the best social media management tool that meets your needs. 

Hootsuite is one of the known social media management tools on the market. Although Hootsuite offers a range of enticing plans, you may want to consider Hootsuite alternatives for various reasons; you could be looking for a social media tool with different features, an easier user interface, the ability to collaborate with your team members and enjoy the full capabilities of the tool without spending a huge amount.

Let’s take a look at Hootsuite and discover some of the most popular social media management tools that are considered top Hootsuite alternatives. 

Table of Contents

• What is Hootsuite?
• Why consider alternatives to Hootsuite?
• Hopper HQ: The best Hootsuite alternative
• Hootsuite advantages and disadvantages
• Hootsuite dashboard 
• Hootsuite analytics
• Hootsuite reviews 
• Hootsuite pricing + plans 
• Top 11 Hootsuite alternatives 

What is Hootsuite?

Hootsuite is a social media management tool used by marketers to schedule, publish, and manage their social media content & ad campaigns across multiple social networks from a single dashboard, allowing brands to become more efficient in increasing brand visibility and business growth.   

Why consider alternatives to Hootsuite?

Sticking to your marketing budget while achieving your marketing goals is crucial for your long-term business success.

While Hootsuite offers some great plans, they come at astonishingly high prices. Hootsuite plans may exceed your budget as a growing business. Hootsuite pricing, however, may not be the only downside to make you want to look for Hootsuite alternatives; these are some other limitations of Hootsuite: 

• ❗Complicated user interface
• ❗A steep learning curve
• ❗Customer support is only available for selected plans
• ❗Team collaboration only available on higher plans
• ❗The team collaboration feature is very expensive (starts from $1548 per year)
• ❗You can’t pause content that’s been scheduled in bulk
• ❗You need to purchase most of the apps in the Hootsuite App Directory
• ❗No Google Business profile integration
• ❗Limited URL shortener feature
• ❗The free plan is very limited (only schedule 5 posts and connect 2 social accounts)

Hopper HQ: The best Hootsuite alternative

Hopper HQ is one of the best social media management tools and an ideal Hootsuite alternative. It offers an array of enticing features that you can leverage to grow your online presence. Some of the Hopper HQ features include:

• Scheduling and auto posting
• Instagram, TikTok, Facebook, Twitter, Linkedin & Pinterest
• Schedule carousels, stories, reels, images, and videos
• Auto publish Instagram Reels, no reminders needed
• Full image editing
• Schedule and auto-post your first comment
• Hashtag suggestions
• Bulk upload & edit all your media at once
• Account and post analytics 
• Unlimited team members at no additional cost
• Social media content calendar
• Drag and drop Instagram grid planner
• Social media monitoring
• Hashtag suggestions
• Save post drafts for approval before scheduling
• Choose between auto posting or posting with reminders
• Review your feed with or without Reels
• Reliable customer support for all plans
• Easy to use and intuitive interface
• Best time to post free tool
• iOS and Android companion mobile apps

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With Hopper HQ analytics, you can target your audience at the right time, get high engagement on your posts, discover your best performing content, monitor customer behaviour & follower growth, and discover relevant #hashtags & how often they’re used. 

Hopper HQ has a powerful editor with a wide range of filters which lets you edit your images and videos professionally.  You can also upload and plan your content in bulk up to 50 images and videos simultaneously.

Hopper HQ supported social platforms

• Instagram
• TikTok  
• Facebook
• Twitter
• Pinterest
• LinkedIn

Hopper HQ Pricing

Hopper HQ offers a FREE 14-day trial on all plans. 

Pricing starts as low as $16.15/month when billed annually, or $19/month when billed monthly. 

Pricing includes unlimited posts and 1 bundle of social accounts (1 Instagram account + 1 Facebook account + 1 Twitter account + 1 Linkedin account + 1 TikTok account + 1 Pinterest account)

Agencies managing multiple social media accounts can benefit from our bulk pricing discount: 

• For plans with over 5 social bundles, each new account’s price will be $15
• For plans with over 10 social bundles, each new account’s price will be $10

Find more pricing details and start your free trial here

Hootsuite advantages and disadvantages

Not all social media tools can meet your marketing needs and like every other social media tool, Hootsuite has its pros and cons. 

Hootsuite advantages

1. Hootsuite supports popular social media networks like Facebook, Twitter, Instagram and LinkedIn.
2. It has an interface that allows you to organize and divide engagement activity into tabs of different social networks and streams.
3. Hootsuite has an app directory or library that supplies access to more than 100 apps, including YouTube, Salesforce, Google Drive, and SoundCloud.

Hootsuite disadvantages

1. Most customers perceive the app as outdated because they don’t add new features or upgrade the user Interface, 
2. Customer feedback is very poor. It only provides “24/7 priority support by real live humans” to elite customers who pay above $599. 
3. So many social networks appearing on the interface can be overwhelming as it looks crowded and confusing for a lot of users
4. Hootsuite’s features are not simple and can be a steep learning curve.
5. Prices are expensive 
6. Team collaboration is only available on higher plans.

Hootsuite dashboard

The Hootsuite Dashboard is where users can schedule, publish, view, and respond to social posts, as well as view analytics, social listening, and engagement. 

Let’s take a quick tour of the dashboard. 

To explore the features of Hootsuite, first, you’ll link your social media accounts. The main workspace is in the centre of the dashboard. You can find the main Hootsuite functionalities like Streams, Inbox, Planner, Analytics, and the App Directory on the sidebar. The Header contains features like Composer, Account Settings and the Help Menu. 

The Hootsuite Composer is where you can write your message, shorten links, attach visuals, and schedule posts to various social networks. 

You can visit the Planner to review your scheduled content in a calendar format.

By clicking on the ‘Stream View’ in the sidebar you can monitor and see engagement on posts across social networks. You can also view analytics and overview metrics in the sidebar.

You may have access to Hootsuite Inbox depending on the paid plan you have. With Inbox, you can manage conversations across different social networks. 

Hootsuite analytics

Social media analytics are crucial for keeping tabs on your performance across social media platforms. 

Hootsuite does not offer analytics for its limited free plan. It offers Social media report templates, customizable reports, and the best time to publish on its professional and team plans, and provides additional reporting on team productivity, paid and organic ROI reporting, and social listening at an additional cost for its Business and enterprise plans.

Hopper HQ analytics are an excellent alternative to Hootsuite. Hopper HQ offers analytics tools that provide performance reports that allow you to strategize your social media goals, know what’s working and what’s not, choose the best time to post depending on interaction and follower activity, and the kind of content your customers prefer to see.

Hopper HQ provides detailed analytics reports on a post level and account level.

The Hopper HQ post analytics metrics include impressions, likes, comments, engagement rate,  reach, and saves.

The Hopper HQ account analytics metrics, on the other hand are: new follower growth, impressions, reach, profile views, website clicks, and email clicks.

With Hopper HQ, you can also get recommendations on the best time to publish posts when more of your followers are online and likely to engage with your content. 

Additionally, Hopper HQ provides you with insights into your audience’s ages, genders, and locations.

Hootsuite reviews

Here’s what people had to say about Hootsuite: 

1. “Post and Explore”

Overall 
Hootsuite helps you post posts regularly and schedule them at once to save time, and we were able to do both. We also understood the engagement our posts got through the platform. It’s a great product if you have good money to invest in social media management.

Pros 
Hootsuite is very feasible to use. The feature to link multiple streams helps the user to post freely across the stream and saves a lot of time. Accessibility is the best thing about Hootsuite.

Cons 
There was nothing in particular that I disliked about Hootsuite. The only thing that restricts our organization from using Hootsuite as our only platform is that the paid plans are costly.

Kuvam M.
Vice President
Non-Profit Organization Management, 11-50 employees
Used the software for: 6-12 months
Reviewer Source: Capterra

2. “Good but expensive tool”

Overall
Solid app with good stability misses out many features if you are no a lower plan.

Pros
Very good tool to schedule content to social media accounts without having to open every social media account. It helps you keep with your content posting.

Cons
There are some features missing in the professional which are really useful not just for agencies but also for personal use.

Spoorthy A.
Web Developer
Computer Software, 1001-5000 employees
Used the software for: 2+ years
Reviewer Source: Capterra

3. “A Great Tool For Social Scheduling – But Others Offer More For Less”

Overall
Overall the product has served us well; we’re still using it daily and are able to plan campaigns around our scheduling abilities, we’re able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time, however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

Pros
Social Post Scheduling is the raison d’etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you’re only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

Cons
The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2023, Instagram post scheduling shouldn’t be an exclusive feature.

Alberto L.
Marketing Manager
Education Management, 11-50 employees
Used the software for: 2+ years
Reviewer Source: Capterra

Hootsuite pricing + plans

Hootsuite offers multiple plans to choose from: 

1. Professional plan
2. Team plan
3. Business plan
4. Enterprise custom plan

Hootsuite has a 30-day free trial for its professional and team plans, and you can request a demo for the business and enterprise plans. The limited free plan includes 1 user with 2 social accounts, and the ability to schedule 5 posts only.

See the details below:

Here’s a side-by-side comparison of all the Hootsuite features included in each plan: 

Top 11 Hootsuite alternatives

Let’s  review a few alternatives to Hootsuite, that may be best for your social media management:

Hopper HQ

Hopper HQ stand outs as a top alternative to Hootsuite. It is ideal for small businesses and agencies managing multiple social media accounts. With its range of valuable features, easy all-in-one dashboard and intuitive UI, Hopper HQ is the best Hootsuite alternative for content planning scheduling, and social media analytics at a fraction of the cost compared to Hootsuite.

Here are the key points that make Hopper HQ the better alternative to Hootsuite:

1. Competitive pricing:

Hopper HQ offers plans that won’t leave a dent in your pockets when compared to Hootsuite. You can get started on Hopper HQ for $16.25/month and enjoy all the features at no additional cost, whereas Hootsuite pricing starts at €49/month for its basic professional plan and goes up to €669/month for its business plan.

2. UI and ease of use:

Hopper HQ is easy to navigate and use. It has a short learning curve and the friendly user interface allows you to adapt to its features and easily use them for your unique business needs. This makes it the least time consuming platform for most users.

3. Customer support for all plans

Hopper HQ’s customer support is top-notch, we provide excellent customer support for all of our users on all plans. We respond promptly and offer solutions to any challenges you may have.

4. Suitable for small businesses and agencies

Business growth depends on efficient planning and execution. Hopper HQ helps agencies easily manage multiple accounts and brings small businesses closer to achieving key milestones by planning, publishing, and monitoring their social media performance.

Hootsuite vs Hopper HQ

Features	Hootsuite	Hopper HQ
Pricing	€49/month	$16.25/month
Number of users	1	unlimited
Free trial	✅	✅
customer support	⛔only available for the business plan and above	✅available for all plans
analytics & reporting	⛔only available for the enterprise plan	✅available for all plans
@mentions	✅	✅
Alerts/Notifications	✅	✅
Calendar Management	✅	✅
Drag & drop grid planner	⛔	✅
Image Editing	✅	✅
Multi Account management	✅	✅
For small businesses	⛔	✅
Instagram Reels auto posting	✅	✅
Social networks	Instagram, TikTok, Facebook, Twitter, Linkedin & Pinterest	Instagram, TikTok, Facebook, Twitter, Linkedin & Pinterest
Supports images, videos and carousel posts	✅	✅
Instagram Stories scheduling	✅	✅
Full image cropping & editing	✅	✅
First comment scheduling and auto-posting	✅	✅
Hashtag suggestions	✅	✅
Bulk upload multiple posts at once	⛔	✅
Review your feed with or without Reels	⛔	✅
Easy to use and intuitive interface	⛔	✅
Best time to post free tool	✅	✅
iOS and Android companion mobile apps	✅	✅

SocialPilot

SocialPilot is a social media automation tool and a strong alternative to Hootsuite. It is a versatile tool with excellent scheduling and content customization prowess. It effectively handles all the social media marketing needs of businesses and agencies. It is considered one of the best Facebook analytics tools. 

Hootsuite vs. SocialPilot

Key features: Excellent content scheduling abilities, multiple customization options for different platforms, bulk scheduling available, flexible and multipurpose content calendar, robust analytics with automated report generation, social inbox for multiple social platforms to monitor and manage audience feedback, team and client approval workflow

Supported platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, YouTube, TikTok, Tumblr, VK

Pricing: SocialPilot’s basic pricing starts from $30 a month.

Buffer

Buffer is a scheduling tool and is one of the Hootsuite alternatives. 

Hootsuite vs Buffer

Key features: Buffer has a visual calendar to help you keep track of your scheduled posts, a social inbox feature to reply to messages and comments, and analytics to track and create reports on published posts. 

Supported platforms: Instagram, Twitter, LinkedIn, Facebook, TikTok and Pinterest.

Price: All Buffer plans include a 14-day free trial, and the base subscription starts at $5/month per channel.

Related: Check out our in depth camparison of Hootsuite vs Buffer.

Meet Edgar

Meet Edgar is another Hootsuite alternative, a social media management tool for small businesses and marketers. 

Hootsuite vs Meet Edgar

Key features: Meet Edgar provides tailored solutions for scheduling and organizing content across multiple social networks.

Supported platforms: Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business.

Price: The base Meet Edgar subscription starts at $29.99/month.

Sprout Social

Sprout Social is similar to social media management tools with features that make it a suitable alternative for Hootsuite, although its price is on the high side.

Hootsuite vs Sprout Social

Key features: With Sprout Social, you get access to a social inbox, scheduling, team collaboration, and CRM feature with sub-tasks such as approvals.

Supported platforms:  Instagram, Facebook, Twitter, LinkedIn, Pinterest, Tiktok, Whatsapp, and Youtube.

Price: Sprout Social’s most basic plan starts at $89/month.

Postify

Postify is a social media tool and one of Hootsuite alternatives used by marketers to schedule social media content.

Hootsuite vs Postify

Key features: Scheduling, auto posting, analytics, mylist.bio.

Supported social platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, GMB, Vkontakte. 

Price: Postify’s basic mini plan starts at $14.99/month.

Loomly

Loomly is a social media management tool used for branding and content creation. It integrates with popular tools like Slack and Microsoft Teams but has limited integrations for big businesses and some apps.

Hootsuite vs Loomly

Key features: post ideas, content library, post & ad mockups, automated publishing, ads manager, interactions.

Supported platforms: Facebook, TikTok, Instagram, LinkedIn, Twitter, Pinterest, GMB, SnapChat.

Price: Loomly’s base plan price starts at $35/month.

Agorapulse

Agorapulse is a social media marketing tool and Hootsuite alternative used by marketers and business owners to publish content on social media.

Hootsuite vs Agorapulse

Key features: publishing content, schedule posts, reporting, social listening.

Supported platforms: Facebook, Twitter, LinkedIn, Instagram, Youtube, Google My Business.

Price: the Agorapulse most basic paid plan starts at $79/month.

Content Studio

Content studio is another option for Hootsuite alternatives to manage all social campaigns on one platform.

Hootsuite vs Content Studio

Key features: Planning, creating, scheduling, tracking, hashtag management. 

Supported social networks: Facebook, Twitter, Instagram, LinkedIn, Tumblr, GMB, Pinterest, Medium, WordPress, Webflow, Shopify, Pocket, Youtube, Tiktok.

Price: Content Studio plans start at $25/month and goes up tp $99/month for the Agency plan.

EClincher

EClincher is another Hootsuite alternative. Like many others, this social media management tool helps you plan and schedule social media posts.

Hootsuite vs eclincher

Key features: social listening & monitoring, post scheduling, reporting and advanced analytics, team collaboration, social inbox, and engagement.

Supported Platforms: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, YouTube, TikTok, and WordPress.

Price: The pricing for eclincher starts at $59/month. 

Social Champ

Social Champ is a Hootsuite alternative. This social media automation tool has a user-friendly interface where you can schedule your content with a reasonable pricing plan. 

Hootsuite vs. Social Champ

Key Features: Social Champ offers a dashboard for creating and publishing content, engaging with the audience across all social media platforms, analytics, and team collaboration. 

Supported Platforms: Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, Youtube, and Google Business Profile.

Price: The most basic “Champion Plan” of Social Champ starts at $29/mo, supporting unlimited post scheduling and twelve social media accounts. 

So, what’s the best Hootsuite alternative?

Social media managers and agencies need social media tools that are easy to use with friendly UI that won’t put a dent in their budget. While Hootsuite is one of the known social media management tools, Hootsuite alternatives like Hopper HQ offer the same features at a more affordable price range.

Start your 14-day FREE trial and easily manage your social media accounts with Hopper HQ.