The Hashtag Explorer is a built-in research tool inside Hopper HQ that helps you find the best hashtags for your posts. You can search by topic or niche, see how large each hashtag is, and discover new ones you might not have thought to try — all without leaving your content calendar.

Search for a topic related to your content and Hopper HQ will surface relevant hashtags along with their size and reach data. A good mix of small, medium, and large hashtags tends to perform better than using only the biggest ones — smaller hashtags have less competition, which means your posts are more likely to be seen.

It comes down to how many posts are using them. Large hashtags (millions of posts) are competitive — your content can get buried fast. Smaller, niche hashtags have a more targeted audience and your posts stay visible longer. The Hashtag Explorer shows you this data so you can make an informed choice rather than just grabbing whatever looks popular.

Yes. Once you've put together a set of hashtags you're happy with, you can save it and reuse it across future posts. This saves a lot of time if you post regularly on similar topics — no more copy-pasting from a notes app or rebuilding your hashtag list from scratch every time.

The Hashtag Explorer is primarily built for Instagram, where hashtags play the biggest role in discoverability. Hopper HQ supports scheduling across Instagram, TikTok, LinkedIn, Facebook, X/Twitter, Pinterest, and YouTube — so once you've found the right hashtags, you can include them in posts for whichever platforms make sense for your content.

Instagram allows up to 30 hashtags per post, but more isn't always better. Most social media managers find that between five and 15 well-chosen hashtags outperform a wall of 30 generic ones. Focus on relevance and reach mix rather than hitting the maximum.