The spookiest day of the year celebrated across the globe is of course Halloween! Expect carved pumpkins, trick or treating, fancy dress and scary movies.
Whether you’re a lover of Halloween or not, it’s a day with a huge amount of traction on social media, and therefore an amazing marketing opportunity. The possibilities of Halloween content are endless, regardless of brand or industry. Clothing and cosmetic companies can promote their costumes, makeup and Halloween themed clothes, while influencers often share their outfits. Eateries can share Halloween dishes and drinks (Pumpkin Spiced Latte I’m looking at you) and businesses often post Stories of their decorated office or party to show the people behind the business!
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