Image Rank Name Location Niche Followers Cost per post
1 Bella Hadid
bellahadid
31,300,000 91,900
2 Emily Ratajkowski
emrata
26,700,000 78,300
3 Chiara Ferragni
chiaraferragni
20,300,000 59,700
4 Gianluca Vacchi
gianlucavacchi
16,200,000 47,600
5 Candice Swaenpool
angelcandices
14,500,000 42,500
6 Rosie Huntington-Whiteley
rosiehw
11,500,000 33,600
7 Frederico Lucia
fedez
10,700,000 31,200
8 Camila Coelho
camilacoelho
8,900,000 26,100
11 Olivia Palermo
oliviapalermo
6,500,000 18,900
9 Lauren Conrad
laurenconrad
6,100,000 18,000
10 Mariano Di Vaio
marianodivaio
6,100,000 17,900
13 Aimee Song
aimeesong
5,600,000 16,400
12 Virgil Abloh
virgilabloh
5,500,000 16,100
14 Giulia De Lellis
giuliadelellis103
4,800,000 14,100
15 Alexa Chung
alexachung
4,000,000 11,800
18 Danielle Bernstein
weworewhat
2,500,000 7,400
16 Caroline Daur
carodaur
2,500,000 7,300
19 Jenn Im
imjennim
1,800,000 5,200
20 Xenia Tchoumi
xenia
1,800,000 5,100
21 Jeanne Damas
jeannedamas
1,400,000 4,100
22 Sarah Ashcroft
sarahhashcroft
1,300,000 3,600
23 Kim Duong
blvckd0pe
1,100,000 3,300
24 Lorna Andrews
lornaluxe
1,100,000 3,300
25 Alicia Roddy
lissyroddyy
1,100,000 3,300
26 Jasmine Chewter
jazzychewter
1,000,000 2,900
27 Leo Mandella
gullyguyleo
800,000 2,200
28 Lesego Legobane
thickleeyonce
600,000 1,700