2023 Instagram Rich List

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Top 5 influencers of 2023

Top 5 Celebrities 2023

Top locations & categories

Top Sports Stars of 2023

$ = USD

Name

Niche

Location

Followers

Cost Per Post

1

Cristiano Ronaldo

Europe

596,848,846

$

3,234,000

2

South America

479,268,484

$

2,597,000

3

USA

426,304,035

$

2,558,000

4

USA

397,626,046

$

2,386,000

5

USA

387,643,572

$

2,326,000

6

USA

377,195,097

$

2,264,000

7

USA

362,539,105

$

2,176,000

8

Beyonce Knowles

USA

314,813,891

$

1,889,000

9

Khloe Kardashian

khloekardashian

USA

310,872,551

$

1,866,000

10

USA

293,739,172

$

1,763,000

11

USA

292,977,918

$

1,758,000

12

USA

268,394,919

$

1,611,000

13

USA

249,448,875

$

1,497,000

14

Asia

255,269,526

$

1,384,000

15

USA

223,844,623

$

1,344,000

16

Kourtney Kardashian

kourtneykardash

USA

223,831,632

$

1,343,000

17

USA

212,639,009

$

1,276,000

18

USA

203,257,443

$

1,220,000

19

Neymar da Silva Santos Junior

South America

210,563,828

$

1,141,000

20

USA

178,418,710

$

1,071,000

21

Belcalis 'Cardi B' Almánzar

USA

168,586,115

$

1,012,000

22

USA

156,844,048

$

942,000

23

Robyn 'Rihanna' Fenty

USA

152,173,152

$

914,000

24

USA

156,902,409

$

851,000

25

USA

109,616,003

$

658,000

26

Asia

95,815,834

$

575,000

27

Europe

105,959,735

$

575,000

28

UK

88,611,386

$

532,000

29

Priyanka Chopra

Asia

88,538,623

$

532,000

30

South America

87,895,638

$

528,000

31

UK

80,726,424

$

438,000

32

UK

72,718,091

$

437,000

33

Ronaldo de Assis Moreira

South America

73,918,809

$

401,000

34

USA

66,718,617

$

401,000

35

South America

64,548,339

$

388,000

36

Millie Bobby-Brown

milliebobbybrown

UK

63,515,323

$

382,000

37

USA

63,300,423

$

380,000

38

Zlatan Ibrahimovic

iamzlatanibrahimovic

Europe

61,459,634

$

334,000

39

Africa

61,189,908

$

332,000

40

Europe

79,695,096

$

325,000

41

Europe

59,455,920

$

323,000

42

USA

48,390,164

$

291,000

43

USA

53,116,791

$

288,000

44

UK

52,165,460

$

283,000

45

USA

78,849,376

$

273,000

46

South America

47,519,945

$

258,000

47

USA

42,321,309

$

254,000

48

thenotoriousmma

UK

46,471,653

$

252,000

49

Europe

40,753,547

$

221,000

50

USA

36,620,668

$

220,000

51

USA

53,351,678

$

218,000

52

USA

53,231,664

$

217,000

53

USA

59,247,794

$

205,000

54

USA

33,622,149

$

202,000

55

Asia

33,326,804

$

200,000

56

USA

32,585,689

$

196,000

57

Charli D'Amelio

USA

47,042,112

$

192,000

58

South America

30,388,134

$

183,000

59

Sabrina Carpenter

sabrinacarpenter

USA

29,753,900

$

179,000

60

USA

49,881,516

$

173,000

61

USA

28,347,461

$

171,000

62

USA

28,054,868

$

169,000

63

South America

30,684,843

$

167,000

64

Africa

27,476,426

$

165,000

65

USA

27,178,192

$

164,000

66

South America

20,591,218

$

163,000

67

Floyd Mayweather

floydmayweather

USA

29,527,070

$

160,000

68

USA

26,181,592

$

158,000

69

USA

37,715,712

$

154,000

70

Madelaine Petsch

USA

25,376,824

$

153,000

71

Europe

27,312,067

$

148,000

72

USA

24,228,757

$

146,000

73

Asia

21,875,065

$

132,000

74

Kevin De Bruyne

Europe

23,552,909

$

128,000

75

Europe

22,788,827

$

124,000

76

Africa

22,303,064

$

121,000

77

Asia

27,969,911

$

114,000

78

USA

26,418,218

$

108,000

79

USA

26,251,526

$

107,000

80

Asia

17,783,916

$

107,000

81

USA

26,093,805

$

107,000

82

USA

17,650,163

$

106,000

83

Australia

17,645,329

$

106,000

84

Africa

17,534,104

$

106,000

85

Emily Ratajkowski

USA

30,195,020

$

105,000

86

Europe

19,244,096

$

105,000

87

USA

25,583,549

$

105,000

88

Africa

17,240,754

$

104,000

89

Ayodeji Balogun

Africa

17,208,172

$

104,000

90

Hannah Stocking

USA

25,288,817

$

104,000

91

Australia

17,043,238

$

103,000

92

Chiara Ferragni

Europe

29,480,395

$

102,000

93

Asia

16,656,100

$

100,000

94

USA

24,237,333

$

99,000

95

USA

23,610,978

$

97,000

96

USA

15,948,854

$

96,000

97

Funke Akindele Bello

funkejenifaakindele

Africa

15,874,403

$

96,000

98

USA

17,288,047

$

94,000

99

USA

22,640,516

$

93,000

100

USA

22,513,652

$

92,000

Follower numbers correct at the time of publishing.