2023

Instagram Richlist

Official Hopper HQ List. 2018-2023

Celebrity

Rank

Name

Niche

Location

Followers

Cost Per Post

1

USA

426,304,035

$

2,558,000

2

USA

397,626,046

$

2,386,000

3

USA

387,643,572

$

2,326,000

4

USA

377,195,097

$

2,264,000

5

USA

362,539,105

$

2,176,000

6

Beyonce Knowles

USA

314,813,891

$

1,889,000

7

Khloe Kardashian

khloekardashian

USA

310,872,551

$

1,866,000

8

USA

293,739,172

$

1,763,000

9

USA

292,977,918

$

1,758,000

10

USA

268,394,919

$

1,611,000

11

USA

249,448,875

$

1,497,000

12

USA

223,844,623

$

1,344,000

13

Kourtney Kardashian

kourtneykardash

USA

223,831,632

$

1,343,000

14

USA

212,639,009

$

1,276,000

15

USA

203,257,443

$

1,220,000

16

USA

178,418,710

$

1,071,000

17

Belcalis 'Cardi B' Almánzar

USA

168,586,115

$

1,012,000

18

USA

156,844,048

$

942,000

19

Robyn 'Rihanna' Fenty

USA

152,173,152

$

914,000

20

USA

109,616,003

$

658,000

21

Asia

95,815,834

$

575,000

22

UK

88,611,386

$

532,000

23

Priyanka Chopra

Asia

88,538,623

$

532,000

24

South America

87,895,638

$

528,000

25

UK

72,718,091

$

437,000

26

USA

66,718,617

$

401,000

27

South America

64,548,339

$

388,000

28

Millie Bobby-Brown

milliebobbybrown

UK

63,515,323

$

382,000

29

USA

63,300,423

$

380,000

30

USA

48,390,164

$

291,000

31

USA

42,321,309

$

254,000

32

USA

36,620,668

$

220,000

33

USA

33,622,149

$

202,000

34

Asia

33,326,804

$

200,000

35

USA

32,585,689

$

196,000

36

South America

30,388,134

$

183,000

37

Sabrina Carpenter

sabrinacarpenter

USA

29,753,900

$

179,000

38

USA

28,347,461

$

171,000

39

USA

28,054,868

$

169,000

40

Africa

27,476,426

$

165,000

41

USA

27,178,192

$

164,000

42

USA

26,181,592

$

158,000

43

Madelaine Petsch

USA

25,376,824

$

153,000

44

USA

24,228,757

$

146,000

45

Asia

21,875,065

$

132,000

46

Asia

17,783,916

$

107,000

47

USA

17,650,163

$

106,000

48

Australia

17,645,329

$

106,000

49

Africa

17,534,104

$

106,000

50

Africa

17,240,754

$

104,000

51

Ayodeji Balogun

Africa

17,208,172

$

104,000

52

Australia

17,043,238

$

103,000

53

Asia

16,656,100

$

100,000

54

USA

15,948,854

$

96,000

55

Funke Akindele Bello

funkejenifaakindele

Africa

15,874,403

$

96,000

56

Mercy Johnson-Okojie

mercyjohnsonokojie

Africa

13,652,408

$

82,000

57

Montero 'Lil Nas X' Hill

USA

12,011,933

$

73,000

58

USA

11,926,914

$

72,000

59

USA

8,244,365

$

50,000

60

USA

5,240,456

$

32,000

61

Europe

2,854,694

$

18,000