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2023
Instagram Richlist
Official Hopper HQ List. 2018-2023
Celebrity
Top 100 List
Rank
Name
Niche
Location
Followers
Cost Per Post
1
Selena Gomez
@
selenagomez
Celebrity
USA
426,304,035
$
2,558,000
2
Kylie Jenner
@
kyliejenner
Celebrity
USA
397,626,046
$
2,386,000
3
Dwayne Johnson
@
therock
Celebrity
USA
387,643,572
$
2,326,000
4
Ariana Grande
@
arianagrande
Celebrity
USA
377,195,097
$
2,264,000
5
Kim Kardashian
@
kimkardashian
Celebrity
USA
362,539,105
$
2,176,000
6
Beyonce Knowles
@
beyonce
Celebrity
USA
314,813,891
$
1,889,000
7
Khloe Kardashian
@
khloekardashian
Celebrity
USA
310,872,551
$
1,866,000
8
Justin Bieber
@
justinbieber
Celebrity
USA
293,739,172
$
1,763,000
9
Kendall Jenner
@
kendalljenner
Celebrity
USA
292,977,918
$
1,758,000
10
Taylor Swift
@
taylorswift
Celebrity
USA
268,394,919
$
1,611,000
11
Jennifer Lopez
@
jlo
Celebrity
USA
249,448,875
$
1,497,000
12
Nicki Minaj
@
nickiminaj
Celebrity
USA
223,844,623
$
1,344,000
13
Kourtney Kardashian
@
kourtneykardash
Celebrity
USA
223,831,632
$
1,343,000
14
Miley Cyrus
@
mileycyrus
Celebrity
USA
212,639,009
$
1,276,000
15
Katy Perry
@
katyperry
Celebrity
USA
203,257,443
$
1,220,000
16
Kevin Hart
@
kevinhart4real
Celebrity
USA
178,418,710
$
1,071,000
17
Belcalis 'Cardi B' Almánzar
@
iamcardib
Celebrity
USA
168,586,115
$
1,012,000
18
Demi Lovato
@
ddlovato
Celebrity
USA
156,844,048
$
942,000
19
Robyn 'Rihanna' Fenty
@
badgalriri
Celebrity
USA
152,173,152
$
914,000
20
Billie Eilish
@
billieeilish
Celebrity
USA
109,616,003
$
658,000
21
Lisa Manobal
@
lalalalisa_m
Celebrity
Asia
95,815,834
$
575,000
22
Dua Lipa
@
dualipa
Celebrity
UK
88,611,386
$
532,000
23
Priyanka Chopra
@
priyankachopra
Celebrity
Asia
88,538,623
$
532,000
24
Shakira Ripoll
@
shakira
Celebrity
South America
87,895,638
$
528,000
25
Emma Watson
@
emmawatson
Celebrity
UK
72,718,091
$
437,000
26
Tom Holland
@
tomholland2013
Celebrity
USA
66,718,617
$
401,000
27
Karol G
@
karolg
Celebrity
South America
64,548,339
$
388,000
28
Millie Bobby-Brown
@
milliebobbybrown
Celebrity
UK
63,515,323
$
382,000
29
Will Smith
@
willsmith
Celebrity
USA
63,300,423
$
380,000
30
Dove Cameron
@
dovecameron
Celebrity
USA
48,390,164
$
291,000
31
Chrissy Teigen
@
chrissyteigen
Celebrity
USA
42,321,309
$
254,000
32
Shay Mitchell
@
shaymitchell
Celebrity
USA
36,620,668
$
220,000
33
Cole Sprouse
@
colesprouse
Celebrity
USA
33,622,149
$
202,000
34
Lee Min-ho
@
actorleeminho
Celebrity
Asia
33,326,804
$
200,000
35
Olivia Rodrigo
@
oliviarodrigo
Celebrity
USA
32,585,689
$
196,000
36
Sofia Vergara
@
sofiavergara
Celebrity
South America
30,388,134
$
183,000
37
Sabrina Carpenter
@
sabrinacarpenter
Celebrity
USA
29,753,900
$
179,000
38
Johnny Depp
@
johnnydepp
Celebrity
USA
28,347,461
$
171,000
39
Jason Derulo
@
jasonderulo
Celebrity
USA
28,054,868
$
169,000
40
Davido Adeleke
@
davido
Celebrity
Africa
27,476,426
$
165,000
41
Lili Reinhart
@
lilireinhart
Celebrity
USA
27,178,192
$
164,000
42
Camila Mendes
@
camimendes
Celebrity
USA
26,181,592
$
158,000
43
Madelaine Petsch
@
madelame
Celebrity
USA
25,376,824
$
153,000
44
Paris Hilton
@
parishilton
Celebrity
USA
24,228,757
$
146,000
45
Raditya Dika
@
raditya_dika
Celebrity
Asia
21,875,065
$
132,000
46
Davika Hoorne
@
davikah
Celebrity
Asia
17,783,916
$
107,000
47
KJ Apa
@
kjapa
Celebrity
USA
17,650,163
$
106,000
48
Iggy Azalea
@
thenewclassic
Celebrity
Australia
17,645,329
$
106,000
49
Yemi Alade
@
yemialade
Celebrity
Africa
17,534,104
$
106,000
50
Tiwa Savage
@
tiwasavage
Celebrity
Africa
17,240,754
$
104,000
51
Ayodeji Balogun
@
wizkidayo
Celebrity
Africa
17,208,172
$
104,000
52
Tammy Hembrow
@
tammyhembrow
Celebrity
Australia
17,043,238
$
103,000
53
Song Hyeko
@
kyo1122
Celebrity
Asia
16,656,100
$
100,000
54
Noah Centineo
@
ncentineo
Celebrity
USA
15,948,854
$
96,000
55
Funke Akindele Bello
@
funkejenifaakindele
Celebrity
Africa
15,874,403
$
96,000
56
Mercy Johnson-Okojie
@
mercyjohnsonokojie
Celebrity
Africa
13,652,408
$
82,000
57
Montero 'Lil Nas X' Hill
@
lilnasx
Celebrity
USA
12,011,933
$
73,000
58
Tom Felton
@
t22felton
Celebrity
USA
11,926,914
$
72,000
59
Travis Barker
@
travisbarker
Celebrity
USA
8,244,365
$
50,000
60
Amber Heard
@
amberheard
Celebrity
USA
5,240,456
$
32,000
61
Maya Jama
@
mayajama
Celebrity
Europe
2,854,694
$
18,000