Understanding the best time to post on Pinterest can take your content to a whole different level of reach and engagement.
Pinterest serves as a visual discovery engine, ideal for finding inspiration in fields like fashion, home décor, and DIY projects. For brands and creators, understanding the optimal posting time is crucial for maximizing engagement.
There are several social media management tools, like Hopper HQ, which provide data on the best time to post by social channel unique to your profiles. However, for now, this article should help explain the best times to post on Pinterest.
When’s the Best Time to Post on Pinterest?
The best time to post on Pinterest is generally weekend evenings and late at night, specifically around 8-11 PM. However, it’s important to consider your specific audience and their behaviors, as optimal posting times can vary.
Monday: 2 pm, 3 pm, 8 pm, 9 pm
Tuesday: 3 pm, 4 pm, 8 pm, 9 pm
Wednesday:12 pm 1 pm, 4 pm, 5 pm,
Thursday: 1 pm, 2 pm, 7 pm, 8 pm
Friday: 12 pm, 1 pm, 8 pm, 9 pm
Weekend: 11 am, 12 am, 8 pm, 9 pm
Best Times to Post on Pinterest by Day of the Week
The best time to post on Pinterest on Monday:
On Mondays, the best time to post on Pinterest is from 2 pm to 3 pm, right before your users get off work, and later during the night, around 8 pm to 9 pm. At this time slot, you’ll catch your audience, unwinding and taking some time to scroll through their socials.
The best time to post on Pinterest on Tuesday:
On Tuesdays, the best time to post on Pinterest is from 3 pm to 4 pm, with the same rationality as the time slots for Monday. Readers will see your content the moment they get off work or any other duty. Also, again at 8 pm to 9 pm.
The best time to post on Pinterest on Wednesday:
Maintain your profile momentum with posts around 4 to 5 PM, as users make their way back home, giving them amazing content to keep entertained during their commutes. You can also consider posting during lunch, between 1 pm and 2 pm.
The best time to post on Pinterest on Thursday:
As the work week starts coming to an end, users are going to be active later on during the night, estimated around 8 pm to 9 pm. Also, you may see an increase in activity during lunch breaks and later on in the afternoon as people lose motivation and focus.
The best time to post on Pinterest on Friday:
Now that the work week is ending, you will see your audience starting to get active throughout the afternoon and later during the night. So, the best time to post on Friday, is during lunchtime, so users can see your content in their last working hours and around 8 pm to 9 pm when their unwinding from their week.
The best time to post on Pinterest on weekends:
On weekend mornings, particularly around 11 am to 12 am, you’ll see heightened activity as users have late mornings. It can be expected that they will wake up later than on weekdays and spend some downtime at home.
Best time to post by Popular Categories
As subreddits have specific peak times, Pinterest categories attract audiences at different times. Here’s a brief overview of the best time to post by popular Pinterest industries.
Best time to post for DIY and Home Decor:
Weekend mornings are ideal, aligning with project planning. Stick to around 8 am to 9 am on Saturday. Your content will be published when your audience wakes up, available to provide ideas for any weekend plans.
Best time to post for Fashion and Beauty:
Weekday evenings, like 5 pm to 6 pm see higher engagement, with users looking for inspiration. Your audience may want to look for outfit ideas on their way back home so that they can try them out for the next day, or leave it for a special event on the weekend.
Best time to post for Food and Drink:
Post recipes and dining ideas in the late afternoon, just before dinner planning. Recipes or beverage ideas are best to be published when your audience is looking for information on what to cook. With this in mind, consider posting around 3 pm to 4 pm.
Summary:
While the above guide offers a general framework, the most effective strategy involves understanding your unique audience. Use Pinterest Analytics to refine your posting schedule, catering to when your followers are most active. Remember, consistency and quality content are key to Pinterest’s success.
Also, why not Explore Hopper HQ for free to further optimize your posting strategy across different platforms?
For more insights, consider exploring additional resources:
