The Best Time to Post on TikTok in 2023

Wondering what is the best time to post on TikTok for maximum reach? We’ve got you covered ✨

Table of Contents

• Is there a best time to post on TikTok? 
• When is the best time to post on TikTok (overall)? 
• Best Times to Post on TikTok by country
• Why does the best time to post on TikTok matter?
• 6 Tips to find your best time to post on TikTok?
• How to effectively use multiple best times to post on TikTok?
• Summing it up
• FAQs

TikTok is one of the fastest growing social networks, with over 1 billion users and the highest social media engagement rate per post. As a result, brands and organisations are looking for ways to reach a larger audience on the platform, which is why finding the best time to post on TikTok can have a great impact on your reach and engagement.

Here’s a quick guide to discovering the best time to post on TikTok for your brand.

Is there a best time to post on TikTok?

You might wonder, is there a best time to post on TikTok?

The answer is yes… and no
 
Finding the best time to post on TikTok can differ from one account to the next. For best results, you will need to analyse and understand your audience’s time zone, location, and when most are online and active.

So, keep a close eye on the performance of your posts until you find the hours and days that seem to work better than others.

But, if you’re building an audience from scratch, you might not have enough data to analyse just yet. If that’s the case, keep reading.

When is the best time to post on TikTok (overall)?

The short answer:

After analysing 100,000 TikTok posts to find the best time to post on TikTok, the influencer marketing hub‘s average best time reports reveal that: 

• The best days to post on TikTok are Tuesday, Thursday, and Friday. 
• The best times to post on TikTok are between 6 am to 10 am and 7 pm to 11 pm.

It’s worth noting that you won’t find a one-size-fits-all answer for when to post on TikTok. However, according to the results from over 100,000 posts analysed to find the best engagement rates: 

Overall, the best times to post on TikTok by days of the week are (expressed in EST):

• Best time to post on TikTok on Monday: 6 am, 10 am, 10 pm 
• Best time to post on TikTok on Tuesday: 2 am, 4 am, 9 am
• Best time to post on TikTok on Wednesday: 7 am, 8 am, 11 pm
• Best time to post on TikTok on Thursday: 9 am, 12 am, 7 pm
• Best time to post on TikTok on Friday: 5 am, 1 pm, 3 pm
• Best time to post on TikTok on Saturday: 11 am, 7 pm, 8 pm
• Best time to post on TikTok on Sunday: 7 am, 8 am, 4 pm

If you’re using TikTok for business, observe how your audience responds to posting at these times and days and keep an eye out for any changes in your followers’ activity. 

Your business industry and audience interests play a role in determining your best time to post on TikTok. For example, what’s best for the Netflix audience may be different from Nike’s TikTok followers. And what works for a local food restaurant may fail for a global clothing company. 

So observe your audience’s online activity until you find that sweet spot.

Additionally, your brand may have audiences in different time zones. You can use analytics to determine when your followers are most active and decide on the best time to post for your audience activity.

For example, The Hopper HQ account analytics dashboard shows you when your followers are most active, as shown in the image below. You can use this data to set a posting schedule that ensures your content gets seen and allows for maximum reach and engagement.

Best Times to Post on TikTok by country

There are TikTokers all over the globe, and your audience may be in different time zones even if they are in one country. This poses a challenge to creators. How can you know the ‘best time’ to post when the ‘time’ varies from one follower to the other?

You’ll need to adapt your posting times to the locations of your audience. To do this:

• Use TikTok Analytics to find the location of your followers. What locations have a larger percentage of your audience? 
• Find their active times. When are they online? When do they engage more with posts?
• Use this best time to post on TikTok calculator to know the best times to post on TikTok per country. 

While there’s been a ton of research on the best time to post on Instagram, there are fewer studies available for TikTok. According to research, here are the peak times to post on TikTok by country:

Best time to post on TikTok in the USA

• Monday: 6 am,10 am,11 pm
• Tuesday: 2 am, 4 am , 9 am
• Wednesday: 6 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 9 pm
• Sunday: 7 am, 8 am, 4 pm

The Best time to post on TikTok in Australia

• Monday: 6 am,10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 9 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 9 am, 4 pm

Best time to post on TikTok in Germany

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: *5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

Best time to post on TikTok in the Philippines

• Monday: 3:30 pm, 7:30 pm, and 7:30 am
• Tuesday: 11:30 am, 1:30 pm, and 6:30 pm
• Wednesday: 4:30 pm, 5:30 pm, and 8:30  am
• Thursday: 6:30 pm, 9:30 pm, and 4:30 am
• Friday: 2:30, 10:30 pm, and 12:30 am.
• Saturday: 8:30 pm, 4:30 am, and 5:30 am
• Sunday: 4:30 pm, 5:30 pm, and 1:30 am

Best time to post on TikTok in Canada

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 am
• Thursday: 9 am, 12 pm, 7 pm
• Friday: *5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

Why does the best time to post on TikTok matter?

On TikTok, timing can make or break your content efforts. This is why knowing when to post on TikTok matters. 

It improves your TikTok engagement rate

Posting at the best times on TikTok means more people will like, share and comment on your status. This provides you with data and feedback that you can observe and get insights to improve your social media content and campaigns.

It increases the ROI on your social media management efforts

A great social media management tool and quality videos do not automatically produce results.  Posting at the best times ensures that your great content efforts don’t go to waste. You can make the hours you put into creating that quality video and the money you spend on your social media management tool count when you get more eyes on your content. 

It increases your brand visibility online

Engaging with the people that already know you is one thing, but bringing your business or brand before new groups of people is another thing that plays a part in increasing your brand visibility.  One way of doing this is to get your content to appear on the ‘For You page on TikTok. The TikTok For You page is an endless stream of a unique selection of videos for TikTok users based on certain factors; These include user interaction and video details like captions and hashtags.

TikTok also recommends videos to users on the “For You” page based on how much time the user spends on the content. This factor is more important than whether you and the user are in the same geographical location and time zone or not.

This makes posting at the right time when followers can interact with your content very crucial for your success on TikTok. Optimise your content and posting time to fit the habits and interests of your target audience.

6 Tips to find your best time to post on TikTok?

There is no hard and fast rule for choosing the best time to post on TikTok. But you can find precious insights and trends by trying out these ideas.

1. Find your audience’s locations

The first step to finding the best time to post on TikTok is identifying your audiences’ locations. Time zones vary across different locations and influence the best times to post on TikTok. You have to pick the time your audience is most active to get maximum engagement on your post.

The TikTok Analytics feature provides details on the number of followers you have, their gender and top territories. To access TikTok’s advanced features like Analytics, you will need to upgrade your normal user account into a Business account. It gives you geographical details about your audience and lets you pick a standard time across multiple time zones when most of your audience will be active.

For example, there is a 3-hour time difference between Washington DC and Los Angeles. If your audience is in these two states, you will pick a time that will be the best fit for the different locations.

To find your audience location:

• Tap on your profile at the bottom of your screen

• Tap your profile button by the bottom right corner of your phone’s screen
• Then click on the three horizontal lines by the top right corner of your phone’s screen

• Click “Creator tools.”

• Click on “Analytics.” 

• Click the third category on the top, “Followers.”

• Tap on the “Followers” icon and scroll down to view the “Top Territories.”

Make the most of insights from “Top Territories”

You can also use the insights from “Top Territories” to learn more about the people who engage with your posts. For example, you can learn more about:

• Their holidays and create content that connects with what they care about at that time of the year. For instance, during festivals like Thanksgiving, Christmas and New year, you can create exciting videos that suit the season.
  
• Events happening in their relevant locations. For example, if there’s a crisis or occurrence that connects to your values, vision or message, you have an opportunity to post content related to that. This deepens your connection with them and shows the human side of your business or brand.
  
• Their values. This helps you avoid falling into a PR crisis by posting videos that some of your followers consider offensive. Posting content can be counterproductive if your followers perceive it as insensitive.

• The culture and lifestyle of your audience especially as it connects to your brand’s vision and values.

The best time to post is also about finding the suitable type of post for the seasons of your audience. With these ideas, you can turn TikTok Analytics into a goldmine.   

2. Check when your followers are most active

You can monitor your followers’ activity on TikTok using the TikTok Analytics feature or Hopper HQ’s Analytics. It keeps a record of the hours and days in which your audience is most active. With this, you can identify the best times to post on TikTok for better interaction.

You can find your  ‘Followers’ Activity’ in your TikTok account’s Analytics by clicking on the ‘Followers tab’. You’ll find data on the particular time your followers were active on a particular day of the week, as well as the number of followers. 

By keeping track of the time your audience is awake and asleep, you’ll be able to plan and schedule content around their most active times. Note that this trend can change based on different factors. So you need to continuously track your audience’s behaviour to have up-to-date information. 

Remember that TikTok displays its Analytics time in Coordinated Universal Time (UTC), you may need to convert it before posting. It can be daunting to switch between dashboards and tabs to convert this time to the time zone of your audience. 

With Hopper HQ’s ‘Time Settings’ feature, you can select high-performing scheduled times and set time zones for your TikTok account. Hopper HQ automatically schedules your post across your target audiences across different time zones.

3. Leverage data of your high-performing content

TikTok analytics only provides you data on your post for 7, 28, or 60 days, or a custom date range of up to 60 days to keep track of your content’s performance. You can create a spreadsheet with columns for followers’ Metrics like the day and time of posting, the title of the post, likes, comments, shares, views, reach, average watch time, and audience territory. 

You can identify your high-performing content from your monthly records and note the pattern of days and times of posting. Test these times to make them your best times to post on TikTok.

For example, if you notice that your posts on Tuesdays and Thursdays by 9 am get more engagement than other posts over a period of time, then you choose Tuesdays and Thursdays 9 am as your best times of posting on TikTok.

4. Use follower analytics to help users find you

Posting at the right time allows TikTokers to easily find you when scrolling through their ‘For You Page’. This is your opportunity to connect with new leads and potential customers.

Use TikTok ‘follower analytics’ to see when your followers are most active. This hints at the best time to schedule posts.

The TikTok follower analytics feature gives you a record of your past performance and followers over a period of time. To access it, ensure you have a TikTok Business account, go to your profile analytics followers section and scroll to the bottom of the screen for “Follower activity.” 

Switch between days and hours to see when your followers are most active on the platform.

To have a concise report on the post engagement,  use  Hopper HQ to effectively schedule TikTok posts. With its analytics feature, you can seamlessly track and monitor your audience’s best time of engagement.

5. Keep an eye on your competitors

You can learn a lot from the success of others. In every niche, there are influencers to learn from. Find competitors that have your target audience and monitor their pattern of posting. Track their posts to see the engagement and try posting on the same days and times as their best-performing content and adjust as needed.

On the other hand, you can choose to post when your competitors are not posting as this can increase the chances of your post being seen. Test both methods to find out what works for your brand. 

6. Choose quality over quantity

While increasing the number of posts you make on TikTok might increase your chances of appearing before your followers and audience, you need to post valuable content.  This means your posts should have educational, informational or entertainment value.  Also try to keep the message, voice and tone of your content consistent while exploring creative forms of video content.

One of the pitfalls of producing volumes of content is creating stuff with fluff and wasting people’s time on clickbait. Though TikTok recommends posting three times a day,  you can be flexible and post fewer or more videos a day.  You can also repost high-performing content at a later date.  This works especially when you have new followers who have not gone through your previous posts.

While engaging with your audience, remember you’re building an online reputation that will stick for a long time.  Users who find you today may go through videos that you posted earlier on your profile.  When a user sees a lot of interesting videos they are more likely to follow you. 

Also, avoid coming across as too salesy.  Your followers want to know that you are interested in them and not just in selling them your products. 

Remember that social media is only a digitised version of social interactions.  Your followers want to know you’re interested in truly helping them. It may cost you more time and effort but quality content refines your followers’ perception of your brand and increases the likelihood that they will recommend you to other users on TikTok and other social media platforms.

How to effectively use multiple best times to post on TikTok?

TikTok recommends posting three times a day as this will increase your chances of reaching your audience at their most active time. Posting consistently at multiple best times can help you reach your target audience in different time zones. After taking note of the time people in your top territories are awake, create a posting schedule within those hours of each day. 

Do not post between times your audience is asleep or cluster your posts within a time frame. Spread them evenly. TikTok has an endless stream of videos and you won’t want your videos to be lost or not seen by your audience.

Summing it up

Knowing the best time to post on TikTok can be tricky especially when your top territories are in different time zones.

Being on the TikTok’s ‘For you’ and ‘Following’ pages of your target audience can be easily achieved when you know the time your audience is most active. 

To grow your reach you will also need to create more entertaining and educating content consistently. 

Hopper HQ helps you keep up with your posting schedule across TikTok and other social media platforms.

Now it’s your turn to ace your TikTok Game. We’re rooting for you!

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• TikTok Explained: A Complete Beginner’s Guide
• How to Link Instagram to TikTok
• How to Get More Views on TikTok
• How to Remove The TikTok Watermark