Unsure of Instagram dimensions and image sizes? Find everything
If you’ve ever uploaded a post and wondered why it looked blurry, cropped, or oddly stretched… you’re not alone. Instagram has evolved far beyond the original square photo, and with every new format comes a new set of dimensions to get right.
To help you create scroll-stopping content every time, Hopper HQ pulled together the official Instagram dimensions for 2025, based on the latest specs from Meta Business Help Center and Instagram’s Creator guidelines.
Let’s make your content look as sharp as your ideas ✨
> Video, gallery & image posts
> Calendar, feed & grid preview
> Instagram, Facebook & Twitter
Overview of Instagram Dimensions for 2025
Here is a quick rundown of the different image sizes that you may need to keep an eye on when building your Instagram profile.
| Content type | Recommended size | Aspect ratio |
|---|---|---|
| Profile photo | 320 x 320 px | 1:1 |
| Square post | 1080 x 1080 px | 1:1 |
| Portrait post | 1080 x 1350 px | 4:5 |
| Landscape post | 1080 x 566 px | 1.91:1 |
| Carousel (all formats) | Based on first slide | – |
| Instagram Story | 1080 x 1920 px | 9:16 |
| Reel | 1080 x 1920 px | 9:16 |
| Story/Feed ad | 1080 × 1080 or 1080 × 1350 px | 1:1 or 4:5 |
| Reel/Story ad | 1080 × 1920 px | 9:16 |
| IGTV/Long-form video cover | 420 × 654 px | 1:1.55 |
1) Instagram Dimensions For Profile Photos
Your profile photo appears small on-screen, but its quality makes a big difference, especially for brands, creators, and service-based businesses.
Official Instagram profile photo size (2025)
320 × 320 px (1:1)
Instagram displays it as a circle, so keep important elements centered.
We highly recommend following this to get the most crisp and clear profile picture, as it will have an impact on the aesthetic of your Instagram profile. Now bear in mind the dimensions will be in a square format as per the standard, however, your image will be cropped to fit the circular frame of your profile picture!
Instagram image size for a profile photo is 320px X 320px (1:1)
2) Instagram Dimensions For Photos and Videos
When Instagram first launched, it pioneered the square image format. However, a few years ago they decided to break the mold and allow users to upload both portrait and landscape posts, much to the delight of most users.
It’s worth noting no matter what resolution you upload an image, Instagram will automatically resize it to fit the dimensions below. However, using Hopper HQ you can schedule your photo and video posts to your Instagram account directly from your desktop, without having to use your mobile!
Instagram post size for square images: 1080px X 1080px (1:1)
The original, square photos are the bread and butter of Instagram content. Due to Instagram profiles being made up of equal squares, this is a good dimension to go for if you’d like to avoid unwanted cropping when users view your whole grid.
Instagram post size of portrait posts: 1080px X 1350px (4:5)
The portrait should be a marketers’ favorite dimension, as this content occupies most real estate on users’ screens as they scroll down their feed. If your aim is to grab attention and inspire action, consider using 4:5 ratio but bear in mind the post will appear square when viewing your profile grid.
Instagram post size for landscape posts: 1080px X 566px (1.91:1)
Useful for photographers and big group photos, but less good for brands due to the small size. Landscape photos are easier to miss as you scroll in the feed view.
Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest
it might not be the best idea unless all of your posts are in frames — remember consistency is key!
3) Instagram Dimensions For Stories
Instagram Stories are different from profile posts. They take up the full real estate of your screen rather than just a portion, and only last for 15 seconds. You should utilize this extra real estate with the content you post on your Stories, particularly as you have a short window of viewing time before people tap on it. Check out our full guide to Instagram Stories for business for more tips and content ideas!
In a recent update at the end of 2018, Instagram changed the limits to Story dimensions, now allowing you to zoom and place images and videos from your camera roll like a scrapbook!
The Instagram dimensions of Stories: 1080px X 1920px (9:16)
4) Instagram Dimensions For Carousel Posts
Carousel posts work in the same way as regular posts, however, all the photos/videos in the carousel must be the same dimensions! The first photo/video you select will determine the dimensions of the carousel, and all subsequent photos/videos will be cropped accordingly! This is important to bear in mind when uploading carousel posts to Instagram.
5) Instagram Dimensions For Ads
Ads are no different to normal posts in terms of Instagram dimensions, with square, portrait, landscape and Story content being available to turn into a paid ad. However, we would recommend using portrait content, as this will take up the most screen real estate when your target audience is scrolling through their feed, giving the ad more chance of being noticed!
The right Instagram dimension for ads is: 1080 x 1080 px
6) Instagram Dimensions For IGTV
Launched in 2018, IGTV was a big step into the vertical video space for Instagram, introducing a new form of content for brands, influencers, and creators. IGTV videos can be between 15 seconds – 10 minutes at 650MB or less, with verified accounts being privy to the hour long feature video at up to 3.6GB
Instagram dimensions for IGTV are the same as Instagram Stories 1080px X 1920px (9:16) as they fill the whole screen. They require a minimum frame rate of 30 frames per second and min resolution of 720px. All IGTV content must also be in MP4 file format.
The Instagram dimensions for IGTV cover photos: 420px X 654px (1:1.55)
7) Instagram Dimensions for Reels
The recommended aspect ratio for Instagram reels is 9:16 and the recommended size is 1080 x 1920 pixels.
Reels are full vertical videos, so it’s best to follow the recommended Instagram reel size when uploading video footage from your gallery to avoid reels being automatically cropped. When recording directly from the Instagram reel screen, the size is set by default, so you do not need to worry about resizing.
The Instagram Dimensions for Reels is 1080 x 1920 px
> Video, gallery & image posts
> Calendar, feed & grid preview
> Instagram, Facebook & Twitter
What if I want to post a photo/video that does not fit Instagram’s dimensions?
Sometimes, you might wish to post content to Instagram outside of these dimensions, for example, a full-screen 9:16 image taken on Stories or Snapchat. If you do not want to compromise the photo by cropping it to Instagram dimensions, you can put it in a square frame using a number of photo editing apps.
For this example, I used Afterlight. However, almost any mobile photo editor will have this feature or one similar!
Once you place it in a square frame you can upload to Instagram without cropping! However, bear in mind if using this trick that the frames will affect how your Instagram grid looks when viewing your profile as a whole. If you’re trying to achieve a cohesive grid theme or feed aesthetic
That’s all! Happy posting, and for more marketing guides and resources head over to the Hopper HQ blog!
{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [ { “@type”: “Question”, “name”: “What is the best Instagram image size for feed posts in 2025?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “In 2025, the recommended Instagram image size for feed posts is 1080 x 1080 pixels for square posts (1:1 aspect ratio), 1080 x 1350 pixels for portrait posts (4:5 aspect ratio), and 1080 x 566 pixels for landscape posts (1.91:1 aspect ratio). Instagram will automatically resize larger images to fit these dimensions.” } }, { “@type”: “Question”, “name”: “What are the correct Instagram Story dimensions?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The recommended Instagram Story size is 1080 x 1920 pixels with a 9:16 aspect ratio. This full-screen vertical format is ideal for Stories, Reels, and vertical video ads. Keep important text and elements toward the center to avoid overlapping with Instagram’s interface.” } }, { “@type”: “Question”, “name”: “What size should my Instagram profile picture be?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The recommended size for an Instagram profile photo is 320 x 320 pixels with a 1:1 aspect ratio. Instagram displays the profile photo in a circular frame, so keep key elements (like your logo or face) centered to avoid cropping.” } }, { “@type”: “Question”, “name”: “What are the recommended dimensions for Instagram Reels?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Instagram Reels should be created in a 9:16 aspect ratio with a recommended size of 1080 x 1920 pixels. This vertical format ensures your Reels display correctly in the feed, on the Reels tab, and in the full-screen viewer without unwanted cropping.” } }, { “@type”: “Question”, “name”: “What is the best size for Instagram ads?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The recommended Instagram ad sizes follow the same specs as regular posts: 1080 x 1080 pixels (1:1) or 1080 x 1350 pixels (4:5) for feed ads, and 1080 x 1920 pixels (9:16) for Story and Reel ads. Meta recommends using portrait formats (4:5 or 9:16) to maximize on-screen real estate and visibility.” } }, { “@type”: “Question”, “name”: “What are the correct dimensions for IGTV or long-form vertical video on Instagram?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Long-form vertical videos on Instagram (formerly IGTV) should use a 9:16 aspect ratio with a recommended resolution of 1080 x 1920 pixels. Meta recommends a minimum resolution of 720p, a minimum frame rate of 30 frames per second, and MP4 as the video file format.” } }, { “@type”: “Question”, “name”: “What size should I use for Instagram video or IGTV cover photos?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “For IGTV or long-form video cover images, a commonly used size is 420 x 654 pixels with a 1:1.55 aspect ratio. Keep any text or key visuals centered, as covers may be cropped differently across the grid, profile, and preview surfaces.” } }, { “@type”: “Question”, “name”: “What should I do if my photo or video doesn\u2019t match Instagram\u2019s recommended dimensions?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “If your photo or video doesn\u2019t match Instagram\u2019s dimensions, you can resize it to a compatible aspect ratio (such as 1:1, 4:5, or 9:16), or add borders using editing tools like Canva, VSCO, InShot, or other mobile editors. Tools like Hopper HQ also help you resize and preview posts so your content fits correctly without awkward cropping.” } }, { “@type”: “Question”, “name”: “Why do my Instagram photos look blurry or low quality?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Instagram compresses images and videos when you upload them, which can cause a loss in quality if your files are too small or heavily edited. To keep your posts sharp, export images at or above 1080 pixels on the shortest side, use the recommended aspect ratios, avoid over-compressing files before upload, and ensure a stable internet connection when posting.” } }, { “@type”: “Question”, “name”: “Do Instagram carousel posts have different dimensions?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Carousel posts use the same dimensions as regular feed posts, but all slides must share the same aspect ratio. The first image or video you select determines the aspect ratio for the entire carousel (square, portrait, or landscape), and Instagram will crop the remaining slides to match that format.” } } ] }
