Digital Marketing trends have changed drastically over the last few years. In part because Social Media (SM) channels, such as Instagram, are growing in popularity among users, advertisers, and companies who want to reach their target audience.
With new trends popping up every day, keeping up with what works best for your business cannot be easy. This blog post will discuss how you can use some of the newest marketing trends for a strategy to bring home the bacon.
Yes, I know! New year, new trends!
It’s time to focus on what it’s going on, in the online space, in 2022. Therefore, we set up, this guide to support you.
What is digital marketing in today’s world?
Digital marketing (DM) is the process of marketing your products or services through digital channels. We can infer that online marketing provides an excellent opportunity to boost your products and services online.
An online marketing specialist: Why do you need one?
In today’s world where almost all can be found online, it’s imperative to have some sort of online presence. This means that eventually, you will need a DM specialist.
What kind of role will online marketing trends play in the future?
DM is constantly changing. To stay ahead, we need to update our strategies. We will review some changes in online marketing and suggest what you can do to get the best results.
✔️ The aims of this article?
Find some of the latest trends in the online marketing space to smash your strategies on SM.
Suggestions in how the trends can be utilized to reach the best results on your brands.
Resources for marketers, as digital marketing continues to evolve, so should professionals employed in it.
Analyzes some of the most interesting emerging trends for next year and how to implement them.
✔️ For who is this article?
Digital marketer, business owner, Influencer, and brands! Everyone is interested in the trends in online marketing.
To stay competitive in the market, you need to keep up with the latest digital marketing trends and social media changes!
Almost most business owners are setting the next year’s goals too. Take the latest marketing predictions to thrive online and be on-trend.
Trend #01 – Invest in personalization marketing
As consumers are becoming more sophisticated, businesses need to understand the one size fits all approach, it’s not working as before. Brands need to provide a better personalized marketing experience that will keep your clients coming back.
To achieve this, it’s vital for businesses to understand what it is that keeps consumers coming back for more. This is where search results (SEO) and web analytics tools really come into play for digital marketers’ daily work.
What it is personalization marketing?
Personalization Marketing is a marketing method based on adapting any online advertising message to the behavioral and preference patterns of consumers.
When you know your customer, you can understand what drives their choices and their purchase intent. This path to connect with your audience can be achieved by researching and targeting your products to customers’ favorite interests.
✔️ Key takeaways Trend #01 – Personalize your offer following the digital marketing trends
- The best and first advice for next year is to get to know your consumers!
- Get your statistics and analytics set up to understand your audience.
- Send personalized email marketing and engaging content that matters to your audience.
- Social platforms, Google Ads, and choosing Keywords with Search-Driven intent are the way to go.
Trend #02 – “Cause marketing” has become increasingly popular
Rather than just buying products and services, this strategy encourages customers to endorse your company’s cause.
Ethos and values are important to your marketing. You need to offer real value without hidden costs. Your audience needs to trust you to become more than a mere client, actually loyal customers.
What makes this campaign “cause marketing” unique is that the company attempted to be transparent and unselfish.
Nowadays, customers are more likely to engage with honest companies that support causes they care about.
✔️ Key takeaways Trend #02 – “Cause marketing” has become increasingly fashionable
- Define your ethos and values, and be coherent through your marketing actions.
- Take care even of your personal branding and the causes you support.
- Offer real value with no hidden costs, and at the same time let your audience decide whether to buy or not.
- If you have a cause that people care about, then your customers will support it and your brand.
Trend #03 – The public prefers conversational marketing
People prefer talking to other people. People love technology, artificial intelligence, and so on, but the users want to talk to humans. After hashtags and chatbots, even people loving automation tools, it turns out that most users ironically prefer talking to humans innately.
We enjoy talking to real people, showing a genuine interest in consumer concerns, and engaging through authentic content marketing even through SM networks or messaging apps, but please with human beings rather than robotic answers!
During the COVID-19 pandemic, social media was a lifesaving tool. It helped people to connect and build relationships. The trend still stays, and actually, we discover that those followers ideally convert digital users to be clients of your brand.
✔️ Key takeaways Trend #03 – The public prefers informal marketing
- Show genuine interest in consumer concerns and engage with authentic curiosity.
- It’s essential to use social platforms—in addition to traditional media—to communicate with your consumers.
- Try to be authentic and sincere in your conversations and messages like email marketing and other campaigns.
Trend #04 – Shopping experiences are becoming more social
In successful sales in the past few years, people would use digital advertising. Nowadays, there are other ways to increase sales. For example, search marketing, organic rankings, and engagement on social networks.
User search intent, organic reach through SEO, and user engagement through content published by social networks are just as positive as paid advertising. With the rise of people, using social media is the best way to still put your business where the potential customer is. (At some point of the scrolling social media posts)
Today, people use SM to sell anything. Certainly, we can see some marketing tools are gaining space in social channels like social media stories, bio links, video marketing, customer relationship management (CRM), and other resources offered within the social networks platforms.
In DM, businesses also use the recognized persona of the “social media marketing influencer” as a very useful marketing tactic. They share reviews with their followers, increasing your reach to other potential customers.
✔️ Key takeaways Trend #04 – Shopping experiences are becoming more social
- With SM channels and smartphone users on the rise, that is to say, businesses have more digital channels to sell.
- Paid search has always been associated with successful web traffic and marketing campaigns;
- But now is a rising trend to drive traffic to get new customers through social posts and personalized experiences.
- With SM marketing, you can make one-click sales while staying in touch with your audience.
- Businesses are also harnessing the power of the influencer marketing persona in SM marketing.
Trend #05 – Social Media Marketing is the king
No doubt, social platforms lead the way in digital marketing trends. If you don’t have an online presence or a strategy in place, now is the time to start one.
The rise of social networks and the rise of mobile devices have changed how we communicate. It also changed how businesses market their products and services. Business owners engage followers through stories, interactive posts.
People want a strong connection with their favorite brands. As a result, people often tell their friends about the products they like, giving valuable and direct promotion to your brand.
✔️ Key takeaways Trend #05 – Social Media Marketing is the king
- Prepare your SM strategy in the same way that you prepare any paid campaign.
- With social platforms and mobile technology on the rise, businesses have more digital channels to sell through.
- Social platforms help people share product information and reviews with their friends.
Trend #06 – Search Engine Optimization (SEO) and paid advertising
In light of the rise of the digital presence of businesses, to appear in the Google search becomes relevant for an online business. Following the search queries that your customers are interested in is very valuable. This means you can create what your audience needs, to become the best option to appear at the top of their search.
SEO and paid advertising are a way to make sure that your business can be found when people search for it. As a result, the best practice to make sure you get seen is to investigate with keyword research of your potential clients and their interest and behaves.
This year includes learning about “search marketing”, “voice search”, “search engine” which aims to use machine learning and progressive web apps to understand your clients (customer data) and use the right plan of action to improve the volume or quality of traffic and web visitors to your website.
Search Engine Optimization or Paid Ads, even both.
SEO is based on algorithms, still, they are many others “behind the scenes” SEO skills that you can learn to understand the Search Engine Land better. Above all, learning the basics of SEO to follow along with the web design trends, needs to do proper investigation research, etc. takes time and some headaches at the beginning.
If you want to avoid getting deep in organic reach since it takes more time and knowledge, you can always get some paid advertising running to get faster results or do a combination of both.
Moreover, another solution is to find a professional, freelance, or agency that can help you!
✔️ Key takeaways Trend #06 – SEO and Google Ads
- Online growth makes SEO (Blogs) and content for SM (Posts) increasingly important for brands.
- Potential customers can find the businesses that best meet their needs on search engine results pages (SERPs).
- When you have a web business, it is an efficient way to increase customer loyalty, through observing your consumer behavior.
- You can try to grow your traffic to your website through SEO and Google Ads.
Trends #07 – The focus should be on Content, Content, and Content!
Digital marketing is a way to show people your company’s services and products. It is used to reach potential customers through the internet with interactive content and other DM techniques.
This year, you should make sure that your marketing is providing the right content for the right audience. Also, it is the user generated content that comes as a consequence of good customer relationships and your brands.
In 2022 focus on a content marketing plan of action.
Online Marketers can plan a DM strategy that’s low cost and can provide results. For example; using keywords research within more SEO-orientated blog posts on your web page; similarly using hashtags, on Social Media to be found organically.
A tactic to magnify your CMS is repurposing the content marketing for use in different DM channels that can be coordinated by your digital marketing teams or by yourself.
✔️ Key takeaways Trends #07 – Where needs to be your focus when you are planning your Online Marketing Strategies?
- Digital marketing activities should focus on creating good content that targets the interests of your audience.
- Use SEO as a cost effective strategy to bring results as part of your DMS.
- Content marketing can be multiplied by reusing your fabulous content on different channels.
Trend #08 – To have a Digital Marketing Strategy, is part of the trends!
The online marketing space has created a lot of noise recently, and all the buzz was justified. In other words, SM Marketing will be the most important DM strategy for any business in 2022.
Social Media platforms are everywhere these days, making it tough for companies to keep up with the competition. In short, start to create your DMS while you write your list of goals for 2022.
Tip for medium size and big brands:
New tools for marketing come out every day. But most businesses do not have enough time or money to invest in all of them.
As a solution, you can contract virtual assistants or freelancers, eventually, create a marketing team or an agency. The most important whatever you decide is choosing the right tools that help automate part of the process.
✔️ Key takeaways – To have an Online Marketing Strategy is a must!
- If you own a Business account on SM and you don’t have a strategy, create a DM strategy, it doesn’t matter the industry you are in!
- Create a content strategy plan to use across your email marketing campaigns and DM activities.
- Create marketing campaigns in coordination with all the marketing channels, organic reach, and paid ads as well.
Conclusion about the Latest Online Marketing Trends
Thanks to the latest changes, digital marketing offers a wealth of paths to grow our brands in the online space.
The new year is a perfect time to make positive changes in your life and business.
First, you need to be authentic by being genuine with your user and potential customers;
Second, define your value proposition and ethos and be coherent in your communication;
Third, get the right tools that will help keep consistency on your marketing messages;
Last, still vital, learn about what makes people connect with you and your brands and with help of a data collection and daily interaction and to respond to your audience needs.
In conclusion, Digital Marketing and SMS with interactive content will be the most important strategies for any business in 2022.
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About the Author: Mariela Casanova is a creative content writer, digital marketing expert, and well-being advocate.
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Free for Hopper HQ customers • Updated January 2021