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2024 Instagram Rich List

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Top Sports Stars 2024

Bar chart showing top earning Instagram sports stars of 2024 with Cristiano Ronaldo earning the most, followed by Lionel Messi, Virat Kohli, Neymar Jr., and Lebron James.

Top Declining Accounts 2024

Bar chart showing top declining Instagram follower counts in 2024 versus 2023 for Gigi Hadid, Tom Holland, Dove Cameron, Charlie D’Amelio, and Cole Sprouse, all with slight decreases.

Top Celebrities 2024

Bar chart showing top earning Instagram celebrities of 2024 with Selena Gomez leading, followed by Kylie Jenner, Dwayne Johnson, Ariana Grande, and Kim Kardashian earning between 2 and 2.5 million dollars.

Top Growing Accounts 2024

Bar chart showing top growing Instagram accounts of 2024 with Toni Kroos leading, followed by Olivia Rodrigo, Sabrina Carpenter, Jason Derulo, and Sofia Vergara, comparing followers in 2023 and 2024.
$ = USD
Name
Niche
Location
Followers
Cost Per Post
1
Cristiano Ronaldo
@
cristiano
Sport
Portugal
633334419
$
3432000
2
Lionel Messi
@
leomessi
Sport
Argentina
503932546
$
2731000
3
Selena Gomez
@
selenagomez
Celebrity
USA
426525587
$
2560000
4
Kylie Jenner
@
kyliejenner
Celebrity
USA
399000621
$
2395000
5
Dwayne Johnson
@
therock
Celebrity
USA
396896341
$
2382000
6
Ariana Grande
@
arianagrande
Celebrity
USA
378,545,759
$
2272000
7
Kim Kardashian
@
kimkardashian
Celebrity
USA
361952967
$
2172000
8
Beyonce Knowles
@
beyonce
Celebrity
USA
317,998,359
$
1908000
9
Khloe Kardashian
@
khloekardashian
Celebrity
USA
308412151
$
1851000
10
Justin Bieber
@
justinbieber
Celebrity
USA
293389233
$
1761000
11
Kendall Jenner
@
kendalljenner
Celebrity
USA
292843333
$
1758000
12
Taylor Swift
@
taylorswift
Celebrity
USA
283826536
$
1703000
13
Jennifer Lopez
@
jlo
Celebrity
USA
252328274
$
1514000
14
Virat Kohli
@
virat.kohli
Sport
India
270122865
$
1464000
15
Nicki Minaj
@
nickiminaj
Celebrity
USA
229127212
$
1375000
16
Kourtney Kardashian
@
kourtneykardash
Celebrity
USA
223209229
$
1340000
17
Miley Cyrus
@
mileycyrus
Celebrity
USA
216044775
$
1297000
18
Katy Perry
@
katyperry
Celebrity
USA
206607570
$
1240000
19
Neymar da Silva Santos Junior
@
neymarjr
Sport
Brazil
222309283
$
1205000
20
Kevin Hart
@
kevinhart4real
Celebrity
USA
179763026
$
1079000
21
Belcalis 'Cardi B' Almánzar
@
iamcardib
Celebrity
USA
166988759
$
1002000
22
Demi Lovato
@
ddlovato
Celebrity
USA
156076642
$
937000
23
Robyn 'Rihanna' Fenty
@
badgalriri
Celebrity
USA
151398482
$
909000
24
LeBron James
@
kingjames
Sport
USA
159732249
$
866000
25
Ellen De Generes
@
ellendegeneres
Celebrity
USA
138931449
$
834000
26
Billie Eilish
@
billieeilish
Celebrity
USA
119410861
$
717000
27
Gal Gadot
@
gal_gadot
Celebrity
Israel
108807053
$
653000
28
Kylian Mbappé
@
k.mbappe
Sport
France
119159006
$
646000
29
Lisa Manobal
@
lalalalisa_m
Celebrity
Thailand
103674724
$
623000
30
Vin Diesel
@
vindiesel
Celebrity
USA
102803382
$
617000
31
Priyanka Chopra
@
priyankachopra
Celebrity
India
91297534
$
548000
32
Shakira Ripoll
@
shakira
Celebrity
Colombia
90439508
$
543000
33
Shraddha Kapoor
@
shraddhakapoor
Celebrity
India
90307427
$
542000
34
Dua Lipa
@
dualipa
Celebrity
UK
88093092
$
529000
35
Snoop Dogg
@
snoopdogg
Celebrity
USA
87543186
$
526000
36
Jennie Kim
@
jennierubyjane
Celebrity
South Korea
85069811
$
511000
37
Alia Bhatt
@
aliaabhatt
Celebrity
UK
84935671
$
510000
38
Katrina Kaif
@
katrinakaif
Celebrity
UK
80082932
$
481000
39
David Beckham
@
davidbeckham
Sport
UK
88052714
$
478000
40
Kim Jisoo
@
sooyaaa__
Celebrity
South Korea
78964575
$
474000
41
Neha Kakkar
@
nehakakkar
Celebrity
India
78751432
$
473000
42
Roseanne Park
@
roses_are_rosie
Celebrity
South Korea
78528719
$
472000
43
Abel Tesfaye
@
theweeknd
Celebrity
Canada
74980808
$
450000
44
Emma Watson
@
emmawatson
Celebrity
UK
74607931
$
448000
45
Urvashi Rautela
@
urvashirautela
Celebrity
India
72082096
$
433000
46
Karol G
@
karolg
Celebrity
Colombia
69539451
$
418000
47
Will Smith
@
willsmith
Celebrity
USA
69453361
$
417000
48
Karim Benzema
@
karimbenzema
Sport
France
76818817
$
417000
49
Ronaldo de Assis Moreira
@
ronaldinho
Sport
Brazil
76380538
$
414000
50
Salman Khan
@
beingsalmankhan
Celebrity
India
68842197
$
414000
51
Marcelo Vieira
@
marcelotwelve
Celebrity
Brazil
68016238
$
409000
52
Anushka Sharma
@
anushkasharma
Celebrity
India
67930764
$
408000
53
Akshay Kumar
@
akshaykumar
Celebrity
India
67647840
$
406000
54
Tom Holland
@
tomholland2013
Celebrity
USA
65671621
$
395000
55
Camilla Cabello
@
camila_cabello
Celebrity
USA
65223366
$
392000
56
Millie Bobby-Brown
@
milliebobbybrown
Celebrity
UK
63425768
$
381000
57
Leonardo DiCaprio
@
leonardodicaprio
Celebrity
USA
62056561
$
373000
58
Zac Efron
@
zacefron
Celebrity
USA
61677147
$
371000
59
Disha Patani
@
dishapatani
Celebrity
India
61433820
$
369000
60
Chris Hemsworth
@
chrishemsworth
Celebrity
Australia
59360832
$
357000
61
Georgina Rodriguez
@
georginagio
Celebrity
Argentina
58963944
$
354000
62
Zlatan Ibrahimovic
@
iamzlatanibrahimovic
Sport
Sweden
64263771
$
349000
63
Kriti Sanon
@
kritisanon
Celebrity
India
57949366
$
348000
64
Mohamed Salah
@
mosalah
Sport
Egypt
63160842
$
343000
65
Paul Pogba
@
paulpogba
Sport
France
61563331
$
334000
66
Khaby Lame
@
khaby00
Celebrity
Italy
81243377
$
332000
67
Stephen Curry
@
stephencurry30
Sport
USA
56570894
$
307000
68
Kim Seok-Jin
@
jin
Celebrity
South Korea
48660743
$
292000
69
Gareth Bale
@
garethbale11
Sport
UK
53307357
$
289000
70
Dove Cameron
@
dovecameron
Celebrity
USA
47739565
$
287000
71
Kim Nam-Joon
@
rkive
Celebrity
South Korea
46606850
$
280000
72
Lee Dong-Min
@
eunwo.o_c
Celebrity
South Korea
45526965
$
274000
73
Gigi Hadid
@
gigihadid
Celebrity
USA
77832178
$
269000
74
Luis Suarez
@
luissuarez9
Sport
Uruguay
48837791
$
265000
75
Toni Kroos
@
toni.kr8s
Sport
Germany
47886690
$
260000
76
Conor Mcgregor
@
thenotoriousmma
Sport
UK
47627396
$
259000
77
Chrissy Teigen
@
chrissyteigen
Celebrity
USA
42432379
$
255000
78
Cara Delevigne
@
caradelevingne
Celebrity
UK
41543439
$
250000
79
Rohit Sharma
@
rohitsharma45
Celebrity
India
40350465
$
243000
80
Jenna Ortega
@
jennaortega
Celebrity
USA
38087834
$
229000
81
Olivia Rodrigo
@
oliviarodrigo
Celebrity
USA
37506561
$
226000
82
Sabrina Carpenter
@
sabrinacarpenter
Celebrity
USA
36842594
$
222000
83
Huda Kattan
@
hudabeauty
Celebrity
USA
54062092
$
221000
84
Eleonora Pons
@
lelepons
Celebrity
USA
53314287
$
218000
85
Shay Mitchell
@
shaymitchell
Celebrity
USA
36184389
$
218000
86
Jason Derulo
@
jasonderulo
Celebrity
USA
35364154
$
213000
87
Bella Hadid
@
bellahadid
Celebrity
USA
61321368
$
212000
88
Lee Min-ho
@
actorleeminho
Celebrity
South Korean
35119655
$
211000
89
Sofia Vergara
@
sofiavergara
Celebrity
Colombia
34926807
$
210000
90
Cole Sprouse
@
colesprouse
Celebrity
USA
31966060
$
192000
91
Jude Bellingham
@
judebellingham
Sport
UK
33986064
$
185000
92
Hailey Bieber
@
haileybieber
Celebrity
USA
52670154
$
183000
93
Reese Witherspoon
@
reesewitherspoon
Celebrity
USA
30255009
$
182000
94
Charli D'Amelio
@
charlidamelio
Celebrity
USA
44080485
$
180000
95
Davido Adeleke
@
davido
Celebrity
Nigeria
29703111
$
179000
96
Dan Bilzerian
@
danbilzerian
Sport
USA
31954014
$
174000
97
Johnny Depp
@
johnnydepp
Celebrity
USA
28642587
$
172000
98
Sergio Aguero
@
kunaguero
Sport
Argentina
30680641
$
167000
99
Floyd Mayweather
@
floydmayweather
Sport
USA
29831590
$
162000
100
Paris Hilton
@
parishilton
Celebrity
USA
26505089
$
160000
Follower numbers correct at the time of publishing.