Managing multiple social media accounts effectively requires a combination of strategies and tools. It’s about planning content, engaging with your audience, tracking performance, and automating tasks.
Sarah Heriot is a former support worker turned entrepreneur who’s passionate about uplifting others in the disability support space. After identifying a gap in the industry, she launched two businesses, Support Worker Store and Swifty Matchy, each with its own audience and messaging.
As her platforms grew, so did her workload. Managing Instagram, LinkedIn, Facebook, and YouTube across two business accounts became overwhelming. Previously, she relied on Canva for creating content and attempted to schedule posts manually, often inputting them one at a time across platforms.
Very time-consuming manual labour that, in this day and age, is not necessary.
This is Sarah Heriot, founder, support worker advocate, and solo entrepreneur. Learn more about her mission and growing businesses through the links below!
The Problem?
Running two growing businesses while managing multiple social media accounts across Instagram, LinkedIn, Facebook, TikTok, and YouTube, all on her own, quickly became unmanageable for Sarah. Using Canva for content creation and scheduling was functional, but not built for the scale or speed she needed.
As a solo entrepreneur trying to maintain an impactful presence online, Sarah needed a centralized, reliable tool that could keep her organized, save time, and support her unique content workflows.
Common Pain Points Sarah Faced:
- Juggling multiple accounts across different platforms without a unified dashboard
- Spending hours each week manually uploading content to individual channels
- Creative decision fatigue from choosing posting times and formats daily
- Outgrowing Canva’s scheduling limitations as her content calendar filled up
- No support system, just he, doing it all and troubleshooting solo
“If I’m going to manage it, it needs to be in one spot. I have too many accounts to manage and I’m a one-woman show.”
Sarah knew she needed a better system, one that would let her stay consistent, look professional, and scale without burning out.
The Solution: All accounts in One Dashboard
While Canva helped Sarah create visual content, it quickly became clear it wasn’t built to handle the growing demands of her social media workflow. Managing multiple accounts across platforms and scheduling posts one by one just wasn’t sustainable
Sarah discovered Hopper HQ via a simple Google search after finding other platforms unintuitive. She started a free trial with her first business and quickly realized the impact.
Why Hopper HQ?
At the time, Sarah hadn’t heard of Hopper HQ—and wasn’t even sure what the best tool for her needs might look like. With multiple accounts to manage and no room for inefficiency, she turned to the simplest first step she could: a Google search.
“I hadn’t come across you guys before, to be honest. I just did a bit of a Google. I’d tried other platforms, but I wasn’t happy with them.”
That search turned out to be the beginning of a major shift. Where other tools felt clunky or confusing, Hopper HQ immediately stood out as intuitive and easy to use. After testing it on one of her businesses during the free trial, she felt confident enough to roll it out across all her accounts.
Managing Multiple Accounts, Seamlessly
One of the biggest shifts for Sarah was the ability to manage her multiple social profiles all in one place. With two businesses and different platforms, switching between apps or tabs was a daily time drain, until Hopper HQ centralized it all for her.
“I have too many accounts to manage. If I’m going to manage it, it needs to be in one spot.”
With Hopper HQ, she could schedule posts across Instagram, Facebook, LinkedIn, and more, all from a single, intuitive dashboard. Eliminating the manual copy-pasting content from app to app or remembering which post went where. It simplified her workflow and gave her back valuable time.
This centralized control meant fewer errors, no missed uploads, and a consistent presence across every brand and platform she runs.
Bulk Scheduling for Maximum Efficiency
For Sarah, who juggles running two businesses and creating all her own content, time is everything. Hopper HQ’s bulk scheduling feature became a game-changer, allowing her to upload dozens (even hundreds) of posts at once and schedule them almost a year in advance.
“The biggest benefit is its bulk, and I don’t have to think about it. I’ve already got a lot of quote content scheduled a year in advance.”
Instead of spending time every day uploading content manually, Sarah now batch-creates her posts and loads them all into Hopper HQ in one sitting. The platform then spaces them out automatically, keeping her accounts active and her messaging consistent.
This shift not only saved her time but also lifted the creative pressure of “what should I post today?” letting her focus on real-time opportunities, business strategy, and community building.
Auto-Suggested Posting Times that Work Smarter
Another feature Sarah quickly grew to appreciate was Hopper HQ’s ability to automatically assign posting times. These posting times are chosen by analyzing your account history and understanding which times brought in the most success.
“When I bulk put it in, the times are already picked for me. I don’t have to go through all the details of choosing—and I like that it does it a little sporadically too.”
Instead of manually setting each post’s time, Sarah lets Hopper HQ optimize her schedule with intelligent time slots. This not only simplifies her workflow but also introduces natural variation, helping her content reach different audience segments and improving overall engagement.
The result? A more strategic, hands-off approach that frees Sarah up to focus on the parts of her business that matter most.
Results and Benefits
Before Hopper HQ, Sarah’s social media workflow was chaotic and time-consuming. She was creating content in Canva, juggling multiple logins, and manually uploading posts each day, all while running two businesses entirely on her own. Keeping up with content felt like a full-time job in itself.
The switch to Hopper HQ didn’t just improve her workflow; it saved her real money and gave her back control. By scheduling a full year of content in advance, Sarah eliminated the need to outsource her social media management.
“It’s like, oh, I need to be present on social, but I really struggle making the time for that naturally. And I’m being stingy and I don’t wanna pay anyone else to do it. Really, like if I’ve got a whole year in, that means I’m not paying a VA to do it for me.”
Key Outcomes:
- Saved the cost of hiring a virtual assistant by doing everything herself with Hopper HQ
- Consolidated multiple accounts into one streamlined platform—no more app-switching or duplicate uploads
- Scheduled months of posts in advance, reducing daily task load and last-minute stress
- Eliminated decision fatigue around what to post and when, thanks to bulk uploads and auto-suggested times
- Maintained a consistent presence across platforms, ensuring her audience stayed engaged even when she was focused elsewhere
- Reduced mental clutter and burnout, freeing her up to grow Swiftimachi and support her community
From Time-Stretched to in Control
Sarah’s experience reflects the reality for so many solo entrepreneurs: juggling multiple social media accounts, creating all the content herself, and trying to stay consistent without burning through her time or budget.
With Hopper HQ, Sarah didn’t just find a scheduling tool. She found a smarter, simpler system that let her plan content in bulk, stay visible online, and avoid the need to hire outside help.
If you’re running a business and feel like social media is eating up too much of your time, Hopper HQ can help you stay consistent without the daily stress.
With only one subscription plan and a 14-day free trial, you can experience the same transformation Sarah did.
