We’ve all heard the term Metaverse, but what is it exactly? and how can your business leverage metaverse marketing in social media? Read on to find out.
Metaverse is a virtual universe that tech experts believe to be the future of the Internet. It’s a conceptual virtual world that allows people to work, play, shop, and interact with others.
It’s growing in popularity, and people eagerly wait to experience it.
Technology enthusiasts are working on making the metaverse’s imagination a reality as they introduce new ways to use this opportunity to promote their businesses.
What’s more, is that you too can capitalize on the popularity of metaverse marketing by using popular mediums like social media.
Want to know how?
In this post, we will show you some great ways to do so.
What is Metaverse Marketing?
Metaverse marketing means promoting your company, products, or services through the metaverse.
Although it is a new digital marketing medium, it can help you promote your brand more effectively than other digital marketing channels.
Here, you can create virtual markets, stores, and products and provide your customers with a personalized virtual experience.
Furthermore, in the metaverse, people can directly buy your products through digital currencies such as cryptocurrency.
This allows them to get familiar with these products by using them themselves, which is the easiest way for marketers to explain the products and for buyers to learn about them.
In today’s digital age, platforms like metaverse can give customers a thorough understanding of what your brand stands for and what it has to offer.
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How does Metaverse Marketing Work?
The concept of the metaverse is to design a virtual world that is similar to physical reality. Metaverse is a virtual world that isn’t yet completed.
And even though it is still in development, metaverse has already piqued the interest of audiences worldwide.
By wearing virtual reality (VR) glasses, you can explore the virtual world, see and even feel as if you are physically present.
Being a part of the metaverse allows you to have a virtual experience of your daily routine life, allowing you to explore new things.
You can do the following in the metaverse:
- Interact on social media
- Purchase real estate
- Work your way around the world
- Play video games
And the fun part is it all takes place from the comfort of your couch! You don’t have to go anywhere.
Metaverse Marketing in Social media
Social media has connected people worldwide, allowing them to engage and connect regularly.
And metaverse is an extension of social media with all the elements of social networking. In fact, it’s not wrong to state that it can be the future of social media.
Let’s take an example of the virtual platform Xone, where you can build your virtual world.
This platform lets you do all the activities just like on regular Facebook, LinkedIn, YouTube, or Instagram, such as:
- Viewing updates of your virtual connections in your newsfeed
- Liking posts
- Commenting and sharing
Additionally, the metaverse is a diverse social networking platform that lets you be a part of that virtual world through your avatar.
Creating avatars for your personality is a concept introduced previously in social networking. However, a virtual avatar that moves, talks, and does everything a real person does, is an idea social networks have yet to conceptualize.
But metaverse lets you do that.
Benefits of Metaverse Marketing in Social media
Metaverse is turning life-long dreams into realities. For example, in the metaverse, people can:
- Meet their favorite celebrities in the metaverse
- Attend their dream concerts and shows
- Tour worldwide with no restrictions
Moreover, social media marketers can benefit greatly from the metaverse in this era of digital evolution. They can virtually interact with their target audiences.
Unlike a comment or text message, real-time interactions allow companies to understand their buyers better.
Especially now that 70-80% of business buyers prefer to conduct business transactions through digital channels.
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5 Metaverse Marketing Strategies to Try in 2023
1. Create Virtual Brand Avatars
Virtual avatars are an essential part of representing the user in a metaverse.
Customized avatars are in demand because users want to relate to these identities.
Famous brands have stepped into the metaverse and are selling virtual accessories. Users can buy these to develop their avatars.
For example, you can buy Nike’s branded sports apparel and footwear in Roblox and Adidas’ branded virtual gear in the Open Sea NFT marketplace.
2. Add Real-Life Experiences
The metaverse is a world inside the goggles you can enter by wearing.
People in this world of imagination live a virtual life and want to do everything they can or want to do in their daily routines.
Many businesses have established a presence in virtual worlds, allowing their customers to enjoy virtual experiences like they do in real life.
Domino’s Pizza established a virtual food counter in Decentraland, and J.P. Morgan & Chase established a virtual Onyx bank.
People in these virtual worlds buy pizzas, open virtual bank accounts, and do everything they can.
3. Host Virtual Events
Conduct virtual events such as expos, concerts, and other activities to allow Generation Zers to connect with your brand in the metaverse by creating an environment where they can entertain themselves.
Recently, the famous hamburger and fast food chain McDonald’s hosted two virtual events.
First, they collaborated with fashion brand Humberto Leon to showcase their products by hosting the Hall of Zodiacs at the beginning of the 2022 lunar year.
And then, they opened an entire McDonald’s restaurant modeled after their Chicago headquarters and held a ninety-minute awards ceremony on the Odyssey platform.
3. Leverage Video Gaming
Video gaming is a very favourite pastime of metaverse users. Gaming has become the biggest influence in the growing popularity of the metaverse revolution.
You can play popular virtual games like Farmer’s World, Fortnite, and Chain of Alliance, where you buy NFT items with cryptocurrency and use them in your gaming experience.
4. Sell Digital Assets
Users expect a real-time purchasing experience in the metaverse, just as they do in real life.
They intend to put these digital assets to use in the virtual world.
And now, brands are selling these non-fungible tokens to entertain loyal customers.
Virtual NFT marketplaces such as Binance, Nifty Gateway, and Raribles are popular places to buy collectables, video games, and other digital assets.
In fact, famous video game retailer GameStop took advantage of the situation and launched its NFT marketplace. It has allowed avid gamers to purchase in-game assets from this marketplace using Ethereum currency.
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Examples of a brand using metaverse marketing in social media
Major tech companies believe that the metaverse does not entirely exist now. We agree that it’s undergoing development, but it’s wrong to testify that it’s not here.
Leading brands are already establishing a presence in the metaverse by creating their virtual worlds or launching an existence of their own within established worlds.
Here are a few examples of how well-known brands are using the metaverse to invite their social media followers to join them in their virtuality.
Claire’s
Popular fashion retail brand Claire’s recently launched the virtual fashion show ShimmerVille on the Roblox platform.
Claire’s has regularly promoted ShimmerVille on its official social media accounts on Facebook, Instagram, and TikTok.
@clairesstores you need to check out shimmerville! ✨ #claires #ShimmerVille #ShowYourShimmer #roblox ♬ SLAYYY – 😟
Decentraland
Decentraland’s virtual platform is very active on social media.
They use YouTube to provide tutorials to users on how to use the features of their virtual world.
During the Game Jam event, for example, it uploaded a complete video demonstrating how to build a multiplayer wall.
Decentraland’s team uses Facebook to promote virtual events like music festivals and fashion shows.
Gucci
The world-famous Italian leather and fashion brand Gucci entered the metaverse by launching the Gucci Vault Land on The Sandbox platform.
Gucci gave us a sneak peek of this experimental world on its official Facebook page.
Meta
Mark Zuckerberg, the owner of Facebook, saw enormous potential in the metaverse and renamed Facebook, Inc. to Meta, Inc.
It was an indication that his company would be leading the way in the evolution of the metaverse.
This video is available on Zuckerberg’s official Instagram, where his virtual avatar converses with the avatar of famous astrophysicist Neil deGrasse Tyson.
Meta regularly posts videos about the metaverse and virtual reality on its official Facebook page.
In this video, for example, Meta demonstrates the use of its Meta Quest VR headset by showing how students learn to use it in VR college classes.
Nike
Nike announced its entry into Roblox by launching its virtual world, Nikeland, via an introductory video on its Instagram page.
Wendy’s
Another example is the fast food chain Wendy’s. Wendy’s launched the Wendy Verse in Horizon Worlds, the online virtual game by Roblox.
It launched Buck Biscuit Dome, a virtual reality restaurant it is heavily promoting on its official Facebook and Instagram pages.
Are You Building Your Virtual World Soon?
Step up to the plate and carve out your own identity in a market that’s yet to be realized.
Only a handful of businesses have ventured into the ever-changing metaverse world.
With only a few companies currently existing in the metaverse, you only have a little competition right now.
Use this golden opportunity to establish your brand in the metaverse to attract the younger tech generation to your business.
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