Top 40 Social Media Tools for Agencies, SMBs, Creators and Brands

Using the right social media tools lets you turbocharge your social media marketing and stay ahead of your competition. According to the Sprout Social Index, 90% of marketers agree that social media data helps them stay ahead of the competition.

Imagine how far your business could go if you could find out your customers’ needs, learn more about who they are and why they buy your products, and tailor your services to meet their needs.

To efficiently keep up with your social media management, you’ll need social media tools that help you save time, make data-driven decisions, and measure the return on investment on your social media efforts.

If you’re tired of going from app to app or dashboard to dashboard to manage several social media accounts, this post is for you. 

Here are our 40 picks for top social media tools to automate your social media activities. 

Hopper HQ: The Better Alternative ✨

Manage your social media, plan & schedule posts, add hashtags, and track results from one place with Hopper HQ!

Social media management tools:
Scheduling, monitoring, and analytics tools

1. Hopper HQ

Hopper HQ is a leading social media management tool that helps you plan, schedule, and auto-post on multiple social networks directly from your desktop. You can analyse your posts’ performance with analytics and grow your audience while seamlessly managing your social media presence.

Hopper HQ is suitable for brands, agencies, influencers, freelancers, and content creators to manage their social media and engage better with their followers. Some of the leading brands using Hopper HQ are Netflix, Sony Music, Vogue, Men’s health, Tina Turner, CNN and more.

Hopper HQ Dashboard
Hopper HQ Dashboard

Hopper HQ features

  • Schedule and auto post from PC
  • Auto-post from desktop
  • Images, videos, and carousel posts 
  • Instagram Stories and Reels scheduling
  • Schedule and auto post first comment and location
  • Hashtag suggestions for better reach
  • Best time to post free tool
  • Full image cropping & editing 
  • Drag n’ drop grid planner
  • Calendar planner
  • Media bulk upload 
  • free stock images
  • Social Media Analytics 
  • Unlimited team members at no additional cost 
  • IOS and Android App available

Hopper HQ supported platforms

  • Instagram
  • LinkedIn
  • Facebook
  • Twitter
  • Tiktok
  • Pinterest
  • YouTube

Hopper HQ pricing

  • Free 14-day trial.
  • Monthly billing: $19/month.
  • Annual billing: $193.80/year.
  • pricing includes 1 social set (1 Instagram, 1 Facebook, 1 Twitter, 1 LinkedIn, 1 Pinterest, and 1 TikTok account)
  • Unlimited team members at no additional cost
  • Unlimited number of social media posts.

Hopper HQ reviews

4.7 Hopper HQ Capterra score 

Plan & Schedule Your Social Media Posts

Visually plan your posts. Drag & drop everywhere in seconds ✨

2. Buffer

Buffer allows you to collaborate with your team and schedule your posts in advance. In addition, it provides insights into how your posts are performing and other useful analytics that can help you make better marketing choices. You can also engage with your audience by responding to comments.

Buffer features

  • Publishing 
  • Analytics 
  • Engagement 
  • Landing page builder

Buffer supported platforms

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn 
  • Pinterest

Buffer pricing

  • Free plan: basic publishing tool
  • Essential plan: $5/month per social channel. Includes planning & publishing, analytics, engagement, and the landing page builder.
  • Team plan: $10/month. includes essential features, unlimited team members, collaboration tools, and reports.
  • Agency plan: $100/month for 10 social channels. Includes team features and custom access.

Buffer reviews

4.5 Buffer Capterra score

3. Hootsuite

Hootsuite is a social media marketing platform that lets you plan and schedule your social media posts in advance. It also allows you to integrate social listening tools on one dashboard. The Hootsuite insights help you learn more about your customers and follow mentions of your brand.

Hootsuite features

  • Publishing
  • Engagement
  • Monitoring
  • Advertising
  • Analytics

Hootsuite supported platforms

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest

Hootsuite pricing

  • Professional plan: €39/month, 1 user, 10 social accounts. 
  • Team plan: €109/month, 3 users, 20 social accounts.
  • Business plan: €669/month, 5 users, 35 social accounts
  • Enterprise plan: contact for pricing, 5+ users, 50+ social accounts.

Hootsuite reviews

4.4 Hootsuite Capterra score

TRY HOPPER HQ FREERefreshingly Simple Post, Story + Reel Scheduling

Visually plan all your social channels. Instagram, TikTok, Twitter, Facebook + LinkedIn.

4. Sendible

With Sendible, you can manage your multiple social media platforms in one place. Sendible allows you to collaborate with your team members, gain useful insights about your audience and monitor your brand mentions to improve engagement. 

Sendible features

  • Bulk scheduling, 
  • Social listening
  • Monitoring, 
  • Analytics, 
  • Photo editing, 

Sendible supported platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Google My Business

Sendible pricing

  • Creator plan: For freelancers, $29/month, 1 user, 6 social profiles
  • Traction plan: Startup agencies & brands, $89/month, 4 users, 24 social profiles
  • Scale plan: Growing agencies & brands, $199/month, 7 users, 49 social profiles
  • Expansion plan: Large teams & agencies, $399/month, 15 users, 105 social profile

Sendible reviews

4.5 Sendible Capterra score

5. Planoly

Planoly is a social media management tool that enables you to create and schedule posts on multiple social media platforms. 

Planoly features

  • Quick schedule (video, photos, and GIFs)
  • Sellit feature 
  • Advanced analytics (Instagram)
  • Auto-post first comment

Planoly supported platforms

  • Instagram
  • Twitter
  • Facebook
  • Pinterest

Planoly pricing

  • Free plan: 1 Social profile, 30 Uploads per month, 1 User.
  • Starter plan: $11.25, 1 Social set, 60 Uploads per month per profile, 1 User.
  • Growth plan: $19.25, 1 Social set, Unlimited uploads, 3 Users.
  • Professional plan: $36.50, 2 Social sets, Unlimited uploads, 6 Users.

Planoly reviews

4.5 Planoly Capterra score

6. Loomly

Loomly is designed to help your social media team easily create and publish social media posts in advance.  Its calendar and post scheduling features help you plan your content and save valuable time.

To help you easily come up with ideas for social media content, Loomly gives you post ideas on trending topics from RSS feeds, Holidays and celebrations, Twitter trends and more.

Loomly features

  • Content library
  • Post & ad mockups
  • Approval workflow
  • Commenting system
  • Version logs
  • Hashtag manager
  • UTM parameters generator.

Loomly supported platforms

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • Google Business Profile 
  • YouTube
  • Snapchat

Loomly pricing

  • Free trial: 15 days
  • Base plan: $26/month, 2 Users, 10 Accounts, $500 Ad budget cap and more
  • Standard plan: $59/month, 6 Users, 20 Accounts, $1,000 Ad budget cap and more
  • Advanced plan: $129/month, 14 Users, 35 Accounts, $2,000 Ad budget cap and more
  • Premium plan: $269/month, 30 Users, 50 Accounts, $5,000 Ad budget cap and more
  • Enterprise plan: Request Quote, 31 Users. 51+ Accounts, $10,000 Ad budget cap and more

Loomly reviews

4.7 Loomly Capterra score

Plan & schedule social media ahead of time.

> Video, gallery & image posts
> Calendar, feed & grid preview
> Instagram, Facebook & Twitter

7. Later

Later is a social media management platform that allows you to schedule and publish images, videos and stories on several social media platforms.

Later features:

  • Visual planner 
  • Stories scheduling 
  • Best time to post 
  • Analytics 
  • Auto publish posts
  • Hashtag suggestions

Later supported platforms:

  • Instagram
  • Facebook
  • TikTok
  • Pinterest
  • LinkedIn

Later pricing:

  • Starter plan: $15/month billed monthly or $12.50/month billed yearly. Includes 1 Social Set, 30 posts per social profile, and 1 user.
  • Growth plan: $40/month billed monthly or $33.33/month billed yearly (3 Social Sets, 150 posts per social profile, 3 users, extra social sets at $15/month each, additional users at $5/month each.
  • Advanced plan: $80/month billed monthly or $66.67/month billed yearly. Includes 6 Social Sets, unlimited posts, 6 users, extra social Sets at $15/month each, and additional users at $5/month each.
  • 14-day free trial available

Later reviews:

4.5 Capterra score

Later dashboard
Later Dashboard

8. Sprout Social

Sprout Social Homepage

Sprout Social allows you to publish across different social media channels while maintaining the conversation with your customers. 

You can also create automated chatbots to respond to customers, label your messages and manage reviews of your business on Facebook and Google my business. 

Sprout social offers in-depth reporting with about 150 reports.

Sprout Social features

  • Tasking and social CRM tools
  • Scheduling
  • Trend analysis 
  • Social listening
  • Analytics.

Sprout Social supported platforms

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube

Sprout Social pricing

  • Free trial: 30 days 
  • Standard plan: $89/month, 5 Social profiles, All-in-one social inbox, Social content calendar, etc.
  • Professional plan: $149/month, 10 Social Profiles, Everything in Standard plan, Twitter Trend analysis, Competitive reports for Instagram, Facebook and Twitter etc.
  • Advanced plan: $249/month, 10 Social Profiles, Everything in Professional plan, Message spike alert, Chatbots with automation tools, Automated Link Tracking and Twitter survey to define CSAT or NPS etc.

Sprout Social reviews:

4.4 Sprout Social Capterra score

9. SocialPilot

With Social Pilot, you can schedule up to 500 posts from one dashboard for major social media platforms. 

It also offers social insights that give you a clear picture of your account’s performance. You can also reply to stories and comments on Facebook and Instagram from one dashboard.

SocialPilot features

  • Native mobile apps
  • Browser extensions
  • Post scheduler
  • Teams and collaboration
  • Client management
  • URL shortening integration
  • Social media analytics
  • Custom facebook branding

SocialPilot supported platforms

  • TikTok
  • Twitter
  • Instagram
  • Pinterest boards
  • LinkedIn
  • Facebook
  • Google business pages
  • Tumblr

SocialPilot pricing

  • Free trial: 14 days
  • Professional plan: $29.75/month, 7 Social Media Accounts, 1 User.
  • Studio plan: $63.75/month, 25 Social media accounts, 4 Users, Unlimited Clients.
  • Agency plan: $127.50/month, 50 Social media accounts, 6 Users, Unlimited clients, White label.
  • Enterprise plan: customised to your requirements.

SocialPilot reviews

4.4 SocialPilot Capterra score

10. Iconosquare

Iconosquare is a social media analytics and scheduling platform that conveniently manages your social media platforms. 

It offers free tools like the Instagram audit tool, Facebook audit tool, link in bio and random comment selection. 

Iconosquare features

  • Reporting
  • Analytics
  • Monitoring
  • Data filters
  • Hashtag tracking
  • Follower growth measurement

Iconosquare supported platforms

  • Instagram
  • LinkedIn
  • TikTok
  • Twitter
  • Facebook

Iconosquare pricing

  • Free trial: 30 days
  • Pro plan: $49, 3 Social profiles, 2 Team members, 1 Competitor/profile. Analytics, Scheduler etc.
  • Advanced plan: $79, 5 Social Profiles, Unlimited Team members, 5 Competitors/profiles, XLS reports, Post approval & Collaboration, etc.
  • Enterprise plan: Custom price

Iconosquare reviews:

 4.3 Iconsquare Capterra score

11. Post Planner

PostPlanner lets you manage your Instagram, Twitter, Pinterest, LinkedIn and Facebook accounts in one place. It curates top performing content from RSS feeds, 60 million Facebook pages, and 200 million Twitter profiles. 

It also lets you create carousel posts, schedule posts in bulk and edit images.

Post Planner features

  • Scheduling
  • Instagram carousel posts
  • Evergreen post recycling
  • Content curation
  • Media library
  • Tailored posts per network
  • Live post previews
  • Image editor
  • Post analytics

Post Planner supported platforms

  • Twitter
  • Pinterest
  • LinkedIn
  • Facebook
  • Instagram 

Post Planner pricing

  • Starter plan: $6/month, 3 profiles, 300 scheduled posts, 12posts/profile/day, 1 user, content curation.
  • Solo plan: $19/month, 10 profiles, 1000 scheduled posts, 18posts/profile/day, 1 user, content curation.
  • Business plan: $39/month,25 profiles, 5000 scheduled posts, 24 posts/profile/day, 4 users, Content curation.

Post Planner reviews

4.0 Post Planner Capterra score

Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

12. Pallyy

Pallyy offers social media scheduling and analytics for agencies. The collaboration features allow you to communicate with your team members, share your calendar with your clients and view all of your team’s feedback in one place.

Pallyy features

  • Content management
  • Analytics
  • Auto publishing
  • Brand tracking
  • Customer engagement
  • Multi-account management
  • Multi-user collaboration
  • Post scheduling

Pallyy supported platforms

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • Google My Business
  • Pinterest
  • TikTok 

Pallyy pricing

  • Free plan: 15 scheduled posts, Feed planner, reports.
  • Social plan: $15/month, additional social sets.
  • Team plan: $29/month, additional users,  Custom domain.
  • Premium plan: $49/month, custom domain, unlimited scheduled posts, bulk scheduling, Bio Link.

Pallyy reviews

5.0 Pallyy Capterra score

13. Agora Pulse

Agora Pulse is a social media marketing tool that allows you to manage all your comments, messaging, reviews and communications on one dashboard.  You can save time by scheduling your posts in advance and adding team members to your account to make collaboration and working with your team easier.

Agora Pulse features

  • Publish content
  • Scheduling
  • Reporting
  • Preview and customisation

Agora Pulse supported platforms

  • Facebook
  • Twitter
  • Instagram 
  • LinkedIn
  • YouTube

Agora Pulse pricing

  • Free plan:3 social profiles, 1 user.
  • Pro plan: $79, 10 social profiles, 2 users.
  • Premium plan: $199, 20 social profiles, 4 users.
  • Enterprise plan: Custom price, 40+ social profiles, 8+ users.

Agora Pulse reviews

4.6 Agora Pulse Capterra score

14. E-clincher

EClincher is a social media management tool that helps you grow and achieve your social media goals. 

E-clincher features

  • Social listening 
  • Monitoring
  • Post scheduling
  • Reporting 
  • Analytics
  • Team collaboration features

E-clincher supported platforms

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Google My Business
  • YouTube
  • Pinterest 
  • TikTok
  • Google analytics

E-clincher pricing

  • Basic plan: $59, 1 user, 10 social profiles, 3 suggested content feeds.
  • Premier plan: $119, 3 users, 20 social profiles, 10 suggested content feeds.
  • Agency plan: $219, 6 users, 40 social profiles, unlimited brands, 10 suggest content feeds.

E-clincher reviews

4.7 E-clincher Capterra score

15. CoSchedule

CoSchedule is a social media tool used for organising your social media content and collaborating with team members to ensure a smooth workflow. You can create a plan, schedule your posts, and analyse analytics data to inform your social media marketing strategies. 

CoSchedule features

  • Scheduling
  • Social media automation
  • Social templates
  • Publishing
  • Team planning and communication

CoSchedule supported platforms

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

CoSchedule pricing

  • Free plan:1 user, personal workspace, 2social profiles, 5 scheduled social messages.
  • Pro plan: $29, 10 user, personal and team workspace, 10 social profiles, unlimited scheduled social messages.
  • Business plan: Flexible 

CoSchedule reviews

 4.4 CoSchedule Capterra score

16. MavSocial

Mav Social lets you engage with your audience directly without having to log in to your social media accounts. 

It offers analytics which helps you keep track of the performance of your posts and know how to improve your social media management strategy.

MavSocial features

  • Scheduling
  • Social analytics
  • Social publishing
  • Campaign optimization
  • Organizational interface
  • Workflow management

MavSocial supported platforms

  • Twitter
  • WeChat
  • Facebook messenger
  • Facebook
  • Instagram
  • TikTok
  • LinkedIn
  • YouTube
  • Google my business and more.

MavSocial pricing

  • Advanced plan: $19/month, 1 user, 10 profiles.
  • Pro plan: $78/month, 3 users, 30 profiles.
  • Business plan: $199/month, 5 users, 50 profiles.
  • Enterprise plan: Customized price, pricing starts at $499 /month, fully configurable.

MavSocial reviews

4.5 MavSocial Capterra score

17. BuzzSumo

With Buzzsumo you can easily identify high-performing social media content and topics. It makes it easy for you to find trending influencers in your niche. 

They provide tons of helpful data and help you track mentions of your brands across different social media channels, making it easy to respond to customers and handle PR. 

BuzzSumo features

  • Content ideas generator
  • Content analysis reports
  • Domain reports
  • Influencer searches
  • Backlinks
  • Journalist profiles
  • Question analyzer
  • YouTube analyzer
  • Top author search
  • Facebook page analyzer.

BuzzSumo supported platforms:

  • Facebook
  • Twitter
  • Reddit
  • Pinterest.

BuzzSumo pricing

  • Free plan: 10 searches, 1 year of data (max 1,00 results), 1 user, 1 content project, 1 custom feed.
  • Pro plan: $99, unlimited monthly searches, 1 year of data, 5 users, 5 alerts, 50 exports, unlimited projects and items, 10 custom feeds.
  • Plus plan $179, 10 users, 10 alerts, 150 exports, 20 custom feeds.
  • Large plan: $299, 2 years of data, 15 users, 30 alerts, 200 exports, 50 custom feeds.

BuzzSumo reviews

4.5 BuzzSumo Capterra score

18. Tailwind

Tailwind allows you to design, schedule and automatically post on social media. It helps you save time and stay organised. It guides you on when to post, what kind of content can go viral, and engage your customers in real-time.

Tailwind features

  • Automatic personalised designs
  • Planning 
  • Scheduling
  • Advanced analytics
  • Optimising.

Tailwind supported platforms

  • Pinterest
  • Instagram

Tailwind pricing

  • Free plan: 1 Pinterest profile, 1 Instagram profile, 1 Facebook page, 20 posts, 20 post designs, 5 tailwind communities, basic analytics, 1 user.
  • Pro plan: $9.99 /month and $119.88 billed annually., 1 Pinterest profile, 1 Instagram profile, 1 Facebook page, 100 posts, 200 post designs, 5 tailwind communities, advanced analytics, 1 user.
  • Advanced plan: $19.99 /month and $239.88 billed annually, 2 Pinterest profiles, 2 Instagram profiles, 2 Facebook pages, 1,000 posts, unlimited post designs, unlimited tailwind communities, advanced analytics, 2 users.
  • Max plan: $39.99 /month and $479.88 billed annually, 3 Pinterest Profiles, 3 Instagram profiles, 3 Facebook pages, smart bio custom link, advanced analytics. 

Tailwind reviews

5.0 Tailwind Capterra score

19. Rival IQ

Rival IQ is one of the social media analytical tools that keep you ahead of your competitors.  

Rival IQ features

  • Analytics
  • Social reporting, 
  • Social media audits
  • Competitive analysis.

Rival IQ supported platforms

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • YouTube LinkedIn.

Rival IQ pricing

  • Free trial: 14 days 
  • Drive plan:$239/month,10 tracked companies, 6 months of data history, 1 user account.
  • Engage plan: $329/month, 20 tracked companies, 12 months of data history, 2 user accounts.
  •  Engage Pro plan: is $519/month, 40 tracked companies, 24 months of data history, 5 user accounts/

Rival IQ reviews

4.5 Rival IQ Capterra score

20. Oktopost

Oktopost is social media management tool that enables social listening, employee advocacy solutions, and post scheduling on various social media platforms. 

Marketers can engage better with their customers. Oktopost helps marketers leverage social data to improve customer experience and drive sales.

Oktopost features

  • Social analytics
  • Reports & dashboards
  • Competitor analysis
  • Content & collaboration
  • Content sharing
  • Content dashboard. 

Oktopost supported platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Oktopost pricing

Contact Oktopost directly for demo and pricing details. 

Oktopost reviews

4.4 Oktopost Capterra score

21. ClickToTweet

This social media tool provides easy and reliable ways to promote your business blog,  website, and Twitter. 

ClickToTweet makes it easy to share your content and records the number of times your tweet was clicked. 

ClickToTweet features

  • Click mapping 
  • Click management dashboard 
  • Analytics 
  • Monitoring and suggesting

ClickToTweet supported platforms

Twitter only 

ClickToTweet pricing

Contact ClickToTweet to obtain current pricing

ClickToTweet reviews


22. Brand24

Brand24 helps brands track & engage online reviews, hashtags, social media mentions, blogs, message boards, and news sites and grow customer satisfaction by engaging with them in real-time. 

Brand24 features

  • Monitoring
  • Analytics
  • Comparison tool

Brand24 supported platforms

  • Facebook 
  • Instagram
  • Twitter
  • TikTok
  • YouTube
  • Twitch

Brand24 pricing

  • Free trial: 14 days
  • Individual plan: $49/month, 3 keywords, 2k mentions, 1 user, update every 12 hours.
  • Team plan: $99/month, 7 keywords, 5k mentions, unlimited users, update every hour.
  • Pro plan: $149/month, 12 keywords, 25k mentions, unlimited users, realtime update.
  • Max plan: $249/month,  25 keywords, 1000k mentions, unlimited users, realtime update.

Brand24 reviews

4.5 Brand24 Capterra score

Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest

23. Klear

Klear allows small and large brands to achieve marketing goals with ease. You can find and communicate with influencers on a single dashboard. 

Klear features

  • Social listening
  • Reporting
  • Analytics
  • Monitoring

Klear supported platforms

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Tiktok 
  • blogs.

Klear pricing

Contact directly to get details on Klear’s pricing. 

Klear reviews

4.4 Klear Capterra score

24. HypeAuditor

HypeAuditor provides social media analytics and management platforms to achieve your business goals. Suitable for small, medium, and large brands and agencies.

HypeAuditor features

  • Advanced influencer filters
  • Detailed reporting 
  • Account performance tracking
  • Campaign tracking
  • Performance benchmarking

HypeAuditor supported platforms

  • Instagram
  • YouTube
  • TikTok

HypeAuditor pricing

  • Free plan:  track your own Instagram account, single media plan, set up and track 10 campaigns with 150 influences.
  • Basic plan: $399/ month, 50 analytical reports, 25 basic filters, 50.5M+ influencer database, unlimited number of campaigns, 3 active media plans, unlimited seats, track up to 5 instagram accounts, single audience overlap calculation.
  • Enterprise plan: contact sales.

HypeAuditor reviews

4.6 HypeAuditor Capterra score

25. Kicksta

Kicksta is a growth tool that helps you boost your Instagram followers organically.

Kicksta features

  • Reporting
  • Analytics
  • Natural language processing
  • Monitoring, 
  • Data visualisation
  • Performance metrics
  • Machine learning

Kicksta supported platforms

  • Instagram

Kicksta pricing

  • Money-back guarantee:14 day.
  • Standard plan: $49/month, moderate growth, video onboarding, 10 targets.
  • Premium plan: $99/month, maximum growth, video onboarding, 40 targets, VIP email support, Live chat support, Advanced targeting, Blacklist.
  • Boost plan + premium: at $218/month, limitless.

Kicksta reviews


26. Socialflow

SocialFlow is a social media optimisation platform. It is a scheduling app and gives you the ability to manage multiple accounts simultaneously, giving you faster results with less effort.

SocialFlow features

  • API
  • Access controls/permissions
  • Activity dashboard
  • Activity tracking
  • Alerts/notifications
  • Artwork management 
  • Brand guidelines

SocialFlow supported platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest 

SocialFlow pricing

SocialFlow has no free trial and no free version. You can request a demo and get a quote. 

SocialFlow reviews

4.0 SocialFlow Capterra score

27. is a free social analytics tool that provides Instagram & TikTok analytics for small-to-medium-sized businesses and enterprises. features

  • Reporting
  • Follower audience demographics (including age, gender, and country insights)
  • Follower authenticity audits
  • Influencer mapping
  • Tagged relationships
  • Content analysis
  • Posting schedules
  • Geolocation mapping. supported platforms

  • Instagram
  • TikTok pricing

  • Free plan: 6 recent posts, overview insight performance for only Instagram.
  • Premium plan: $69/month, 5k posts analysed, PDF export, basic analytics.
  • Plus plan $149/month, 5k posts per profile or 7k hashtag posts, PDF, CSV Export and PNG images,10 tokens, analytics.
  • Pro plan: $239/month, 5k posts per profile or 10k hashtag posts, PDF, CSV Export and PNG images, 20 tokens, analytics. reviews

3.4 Capterra score

28. Meet Edgar

MeetEdgar is a social media management tool that helps users organise and publish content across various social media platforms. 

MeetEdgar features

  • Automation
  • Content library
  • Image/video support
  • Email updates 
  • Links tracking
  • Re-share older content

MeetEdgar supported platforms

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn

MeetEdgar pricing

  • 7-day free trial.
  • Eddie Annual Plan: $24.91/month and $299/year,  5 social accounts,  Additional Social Accounts, Unlimited scheduled posts, 10 weekly automations, 4 content categories, 20 team members.
  • Edgar Annual Plan: $41.58/month and $499/year, 25 social accounts, Additional Social Accounts, Unlimited scheduled posts, 1,000 weekly automations, unlimited customisable content categories, 20 team members.

MeetEdgar reviews

4.6 MeetEdgar Capterra score

29. Audiense

It is a social media analytics tool that helps you create content tailored to your unique audience with actionable data. 

Audiense features

  • Reporting
  • Analytics
  • API
  • Activity dashboard
  • Third-party integrations
  • Data import/export
  • Alerts/notifications

Audiense supported platforms

Twitter only

Audiense pricing

  • Audiense has a free version but no free trial
  • Free plan: basic community analytics.
  • Twitter marketing plan: $39/month, advanced community analytics, data exports, basic audience manager, 1 chatbox included, 3 limited reports.
  • Audience insights plan: $696/month, 5 reports, maximum audience insights. 

Audiense reviews

4.0 Audiense Capterra score

30. Tweet deck

Tweetdeck is a free web-based Twitter tool that allows you to navigate easily across various Twitter accounts and timelines. It helps you manage your activities giving you the best experience on Twitter. 

Tweetdeck features

  • Multiple Twitter accounts
  • Scheduling
  • Tweet collections

Tweetdeck supported platforms

Twitter only

Tweetdeck pricing

Tweet deck is free

Tweetdeck reviews

4.5 Tweetdeck Capterra score

31. Facebook business suite

This Facebook tool helps you manage and track all your business insights and activities across Facebook, Instagram, and Messenger. Facebook Business Suite is free and easy to navigate. 

Facebook business suite features

  • Activity tracking
  • Automated publishing
  • Automated scheduling, 
  • Content management
  • Multi-account management
  • Multi-channel management
  • Scheduling
  • Reporting and statistics

Facebook business suite supported platforms

  • Facebook 
  • Instagram 

Facebook business suite pricing

It is a free tool

Facebook business suite reviews

4.2 Facebook Business Suite Capterra score

32. Hashtag Expert

Hashtag Expert is a hashtag app that allows you to find relevant hashtags that will make your content reach your target audience and increase Instagram followers.

Hashtag Expert features

  • Hashtag search
  • Hashtag algorithm
  • Customised copy style
  • Daily trending hashtags
  • Different hashtag categories.

Hashtag Expert supported platforms

  • Instagram

Hashtag Expert pricing

  •  3-day free trial
  • No clear pricing.

Hashtag expert reviews

Unavailable Capterra score

33. Zoho Social

Zoho Social is an analytical tool that helps manage your social media platforms and increase brand representation, thereby growing your business.

Zoho Social features

  • Scheduling
  • Monitoring 
  • Reporting

Zoho Social supported platforms

  • Facebook
  • Instagram
  • Twitter

Zoho Social pricing

  • Standard: $10/month billed annually,  7 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 Facebook Group, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.
  • Professional: $25/month billed annually, 8 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 Facebook Group, 1 LinkedIn Company Page, 1 LinkedIn Profile, 1 Google My Business listing, and 1 Pinterest Profile.
  • Premium: $37/month billed annually, 9 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 Facebook Group, 1 LinkedIn Company Page, 1 LinkedIn Profile, 1 Google My Business listing, 1 YouTube account, and 1 Pinterest Profile.

Zoho Social reviews

4.7 Zoho Social Capterra score

34. YouScan

YouScan is social media reputation management platform that helps businesses analyse consumer opinions, discover actionable insights and manage brand reputation.

YouScan features

  • Reports & dashboards
  • Social analytics
  • Monitoring & listening
  • Data management & analysis

Youscan supported platforms

  • Instagram
  • Youtube
  • Facebook
  • Twitter

YouScan pricing

Pricing information for YouScan is supplied by the provider directly.

YouScan reviews

4.8 YouScan Capterra score


35. Animoto

Animoto is a user-friendly video creation tool. It has a vast media library from where you can get stop videos for your content.  It also offers different themed templates that you can customise for social media.

Animoto features

  • Photo video maker 
  • Music library
  • Online video editor
  • Templates
  • Video trimming
  • Stock library and iOS

Animoto pricing

  • Fee plan: Animoto branding.
  • Basic plan: $8/month, no animoto branding.
  • Professional plan: $15/month, add your logo and colors, 1million+ licensed stock photos and videos. 
  • Professional Plus plan: $39/month, accounts for 3 users, 30-minute consultation with a video expert.

Animoto reviews

4.3 Animoto Capterra score

36. Venngage

Venngage allows you to create infographics and graphics using pre-made templates that can help you communicate otherwise difficult or boring data in colorful customised images.

Venngage gives your content authenticity when shared on your various social media platforms. 

Venngage features

  • Free infographic templates
  • Branded designs
  • Real-time collaboration
  • Multi-format exports and more.

Venngage pricing

  • Free plan: 5 designs, share publicly, free diverse icons and widgets, 6 Image uploads.
  • Premium plan: $16/month, unlimited designs, PNG & high-res PNG exporting, share privately, email & chat support, premium icons and widgets, 50 Image uploads.
  • Business plan: $39/Month, Team Size of 1-10 Members, Organize with Folders, Share Designs with Team, Real-Time Collaboration, Priority Email & Chat Support,My Brand Kit, HTML and PowerPoint Exports, Phone Support, 500 Image Uploads.
  • Enterprise plan: Contact sales, starts at $499/month.

Venngage reviews

4.6 Venngage Capterra score

37. If This Then That (IFTTT)

IFTTT offers Hopscotch, an all-in-one social media management platform built to save time. You can switch between your social media accounts to compare statistics, manage posts, and automate many repetitive operations.

IFTTT features

  • API
  • Accounting
  • Accounting integration
  • Activity dashboard
  • Alerts/Notifications
  • CRM
  • Cloud data integration
  • Connectivity management

IFTTT supported platforms

  • Facebook 
  • Twitter
  • Instagram
  • LinkedIn
  • Reddit
  • Tumblr
  • YouTube
  • Pinterest
  • Twitch

IFTTT pricing

  • Standard plan: 5 Applets.
  • Pro plan: $5/month, 20 Applets, perform multiple actions with the same Applet.
  • Pro+ plan: $10/month, unlimited Applets, add logic to your Applets with queries and filter code, connect multiple accounts.

IFTTT reviews

4.6 IFTTT Capterra score

38. Canva

Canva is an amazing graphics design tool with tons of free and customisable templates. It gives your content a professional and creative look with little experience in design.

Canva features

  • Photo borders
  • Merge videos
  • Crop videos
  • Video trimmer
  • Free stock videos
  • PDF editor
  • Curved text and textures.

Canva supported platforms

  • Facebook
  • Pinterest
  • Twitter
  • Google+
  • Instagram 
  • LinkedIn
  • Weibo
  • Tumblr 

Canva pricing

  • Free plan: 250,000+ free templates, 100+ design types, 5GB of cloud storage.
  • Pro plan: $12.95/month, 100+ million premium stock photos and videos, 610,000+ premium and free templates, remove image background, 100GB of cloud storage, schedule social media content.
  • Enterprise: $30/month, All of pro plan, establish brand’s visual identity, unlimited storage.

Canva reviews

4.7 Canva Capterra score

39. InShot

Inshot is a reliable app used to create and edit photos and videos to be posted on your social media platforms. 

It is easy to navigate, giving your content that creative and professional look you always want to have. It has both free and paid features.

InShot features

  • Video splitting
  • Video trimming
  • Merging video clips
  • Importing photos 
  • Filter effects
  • Music or sound effects, 
  • Voice-over effects, 
  • Animations
  • Stickers.

InShot supported platforms

All social media platforms 

InShot pricing

  • Free plan: ads and watermarks
  • Pro plan: no ads and watermarks, $3.99/month, $14.99/ year, $34.99 for lifetime access, 

InShot reviews

4.7 InShot Capterra score

40. Render Forest

Render Forest is a free time-saving growth marketing tool that offers high-quality videos, animations, mockups, logos, presentations, SMM graphics, and a professional website.

Render Forest features

  • Intros
  • Explainer animations, 
  • Promo videos, 
  • Slideshows, 
  • Music visualisations, 
  • Video CV 

Render Forest supported platforms

  • Facebook
  • Instagram
  • YouTube 

Render Forest pricing

  • Lite- $6.99/month, 500 MB storage, Create HD720 videos, thousands of templates, scenes, and presets on mobile or the web, Create logos in PNG.
  • Amateur: $9.99/month, 10 GB storage, 1 premium website on your own domain, Full access to 1M+ premium templates.
  • Pro: $14.99/month, 30 GB storage, Create unlimited HD1080 videos,Full catalog of 5M+ stock footage, music, and photos and more.
  • Agency: $49.99/month, 50 GB storage per seat, Create unlimited up to 4K videos, 1 premium website on your own domain (per seat), team management  and more.

Render Forest reviews

4.8 Render Capterra score

Final thoughts

There are many more social media tools out there, choose the tools that work best for your business and social media goals. If you’re considering switching to new social media tools, check out our detailed step-by-step guide to know how to choose and evaluate the different options here: How to choose the best social media management tool for your brand.


What is the best social media tool? 

The best social media tools for you depends on what you’re looking to achieve with it. Some of the top social media tools to try in 2022 are:

1. Hopper HQ
2. Buffer
3. Loomly
4. Sprout Social
5. Canva

What are the four main types of social media tools?
  1. Content creation
  2. Scheduling and auto-posting
  3. Social listening
  4. Analytics
Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.

Simple Post, Story + Reel Scheduling ✨

Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.