Instagram Threads is a new social networking app by Meta that allows users to post and reply to threads. Threads can include short text, links, photos, videos, or any combination. Now, the question is, when is the best time to post on Threads?
Threads has quickly gained a huge number of users thanks to the backing of Instagram. It has 23.6 million daily active users now.
To get the most out of Threads, you need to know when to post. The best time to post on Threads depends on some factors, including your audience, your content, and your goals.
The Best Time to Post on Threads
Based on data from Threads Insights, the best time to post on Threads is between 8 am and 10 am on Thursdays.
The best time to post on Threads is between 8 am and 10 am on Thursdays.
- Morning: 6 am-9 am
- Afternoon: 12 pm-2 pm
- Evening: 7 pm-9 pm
- Night: 11 pm-1 am
What Is Instagram Threads
Instagram Threads is a social networking app that was launched in 2023. It’s a clear ripoff of Twitter, and it’s clear that Meta is trying to compete with X (formerly known as Twitter).
You can create 500-character text-based posts. You’ll get a chronological feed where you can create threads and replies. You can follow each other as well.
In addition to these similarities, Threads also has a few unique features. For example, Threads users can create and share brief stories similar to Snapchat Stories. Threads also has a close friends feature, allowing users to share posts with a select group.
Despite its unique features, Threads is still a clear ripoff of Twitter. Meta is trying to take market share from X.
It is also worth noting that the Musk-Zuckerberg drama will likely play a role in the competition between Threads and X. Musk has been critical of X in the past and even hinted that he might create his own social media platform.
If you’re looking for the best time to post on Instagram instead of Threads, then we have a guide for that too.
What is The Best Time to Post on Instagram Threads?
The best time to post on Instagram Threads depends on several factors, including your audience, your content, and your goals. However, there are some general guidelines that you can follow.
Based on data from Threads Insights, the best times to post on Threads are:
- Morning: 6 am-9 am
- Afternoon: 12 pm-2 pm
- Evening: 7 pm-9 pm
- Night: 11 pm-1 am
These are the times when most users are active on Threads, so you are more likely to reach a wider audience if you post at these times.
However, remember that your audience may differ from the average Threads user. For example, if your audience is mostly students, you may want to post during the afternoon or evening, when they are more likely to be online. Additionally, if you are posting content relevant to specific events or trends, you may want to post when those events or trends are most popular.
Best time to post on Threads on Monday
The best time to post Instagram Threads on Monday is before 1 pm. On Mondays most users are getting ready for their week, so most likely to only look through their social channels starting by lunchtime.
Best time to post on Threads on Tuesday
By Tuesday, users will be active earlier during the day. Now, that the work week has begun, users will most likely check their Instagram Threads during their commute. Plan on publishing around 7 am to 10 am.
Best time to post on Threads on Wednesday
Wednesdays is when most people struggle with a mid-week slump. Although not good for their productivity, it does mean they’re most likely to be scrolling through Instagram Threads. So, the best time to post on Threads on Wednesday is right before lunch and before people leave work. This would be between 10 am to 1 pm and then again from 4 pm to 6 pm.
Best time to post on Threads on Thursday
As the week comes to an end and people start feeling the urgency of completing tasks, motivation increases. With this, the best time to post on Threads on a Thursday is in the morning, around 8 am to 11 pm.
Best time to post on Threads Friday
The best time to post on Instagram Threads on a Friday would most likely start from the lunch rush onwards. We would suggest start posting starting by 12 pm and then again starting around 3 pm.
Best time to post on Threads on Saturday
Like on Instagram, the best time to post on Threads on a Saturday is early in the morning, between 7 am and 10 am. This is because more users will choose to sleep in and are likely to scroll through their phones during waking hours.
Best time to post on threads Sunday
On Sundays, it’s the opposite of what happens on Saturdays. Users are more likely to be busy during the day and choose to relax and unwind closer to the evening. We suggest posting right after lunch time starting at 3 pm to 7 pm.
Why Does The Best Time to Post on Threads Matter?
The best time to post on Threads matters because it can significantly impact your reach and engagement. If you post at the right times, you are more likely to be seen by your target audience and generate interest in your content.
Here are some of the reasons why the best time to post on Threads matters-
- Increased reach: When you post at the best times, your content is more likely to be seen by your target audience. This is because Threads displays posts in chronological order, so posts published during peak usage times are more likely to be shown at the top of users’ feeds.
- Improved engagement: Posting at the best times can also improve engagement. When your followers are online and active, they are more likely to see your posts, like them, comment on them, and share them with their followers.
- Better results: When you consistently post at the best times, you will see better results from your Threads efforts. You will have a larger reach, higher engagement, and more website traffic.
What is The Best Type of Content to Post on Threads?
The best type of content to post on Threads depends on your audience, your brand, and your goals. However, some general types of content tend to perform well on Threads. Like-
- Short, engaging text: Threads users typically seek short, easy-to-read content. Avoid posting long blocks of text, and focus on writing concisely and to the point. Memes also do very well.
- Visually appealing content: Images and videos are a great way to capture attention and engage your audience. Use high-quality visuals in your Threads posts to make them more visually appealing.
- Conversational content: Threads is a social platform, so it’s important to post content that encourages conversation. Ask questions, share your thoughts and opinions, and respond to comments.
- Timely and relevant content: Post content that is relevant to what is happening in the world and your industry. Share breaking news, industry trends, and behind-the-scenes content.
Learn how to Get followers on Instagram Threads here.
How Many Times Should I Post on Threads?
The number of times you should post on Threads depends on your audience, your content, and your goals. However, a good rule of thumb is to post 4-10 times per day. This is similar to the recommended posting frequency for Twitter.
If you don’t post often enough, you may not be able to reach your target audience and achieve your social media goals.
How to Use Multiple Best Times to Post on Threads?
Once you have identified the best times to post on Threads, you can use a scheduling tool to automate your posting. This can save you a lot of time and help you to stay consistent with your posting schedule.
Many people have busy lives, and finding the time to post on Threads regularly can be difficult. Scheduling your posts in advance can help you to overcome this challenge.
Hopper HQ allows you to schedule posts for multiple social media platforms, including Threads. It also has several features that make it ideal for scheduling Threads posts, such as the ability to schedule posts multiple times and the ability to preview your posts before they are published.
How to Find The Best Time to Post on Threads?
There are two main ways in which you can figure out the best time to point on Threads. You can either use the Instagram app or the other option is to use a social media tool like Hopper HQ:
1) Using the Instagram app:
As Threads is connected to your Instagram account, you can use your data to grasp a general idea of when is best to post. Instagram provides you with basic data on the best time to post all you need to do is follow these steps:
- Open the app and head to your Instagram profile
- Click on the hamburger icon and select insights
- Select on the option “Total Followers” and scroll down
- On the bottom of the screen, you should see a graph similar to the one below.
Even though Instagram shares a basic graph of the best times to post, it doesn’t provide in-depth detail. Like for example, you won’t know how many users are active during each time frame.
2) Using Hopper HQ:
Hopper HQ works out the best time to post on Instagram for you and your audience based on follower activity and post engagement. As there is no current Threads analytics, this is your best option to understand when to post on Instagram Threads.
Once you connect your Business Instagram account to Hopper HQ, it analyzes your follower activity to tell you which followers are active at each hour of each day
Here’s how it works:
- Create a Hopper HQ account and connect your Instagram and Facebook profile
- When everything is set up, head to your Instagram analytics
- Click on the “Best Time to Post” tab and you’ll be shown a similar table to the one below.
As you may notice in the table above, Hopper HQ provides a more detailed view of your best times to post on Instagram. You can use the toggle underneath to see when your least or most amount of followers are online.
Although Hopper HQ doesn’t provide Threads, you can use Instagram insights to help you better understand what to post and when. Unfortunately, currently, you can not access Threads analytics as it’s connected to your Instagram account. So, using Hopper HQ can be your best option to better strategize your threads game.
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