Figuring out the best time to post content on X, can currently be hard. In our dynamic digital ecosystem, the rules of engagement are constantly evolving.
When Twitter, a cornerstone of online communication, transformed into X under Elon Musk’s vision, many elements shifted – including the logo.
Yet, some truths remained unchanged: the significance of when you share your message.
Sharing content at peak times can amplify its visibility, engagement, and overall impact. By recognizing and capitalizing on the most opportune moments to post on X, you not only maximize your content’s reach but also foster deeper connections with your audience.
You can normally easily find this information when using a social media scheduling tool, with detailed analytics.
When is the best time to post on X?
To attract more users to your content on the platform X, the best time to post on Twitter is from 1 pm to 2 pm on Thursdays.
The best time to post on X is from 1 pm to 2 pm on Thursdays.
- Monday: 10 am, 2p m, 4 pm
- Tuesday: 1 pm, 3 pm, 10 pm
- Wednesday: 1 pm, 3 pm, 6 pm
- Thursday: 3 pm, 5 pm, 8 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 1 pm, 3 pm, 10 pm
- Sunday: 1 pm, 3 pm, 10 pm
Why timing matters on X
Since 2016, when still called Twitter, X has been operating its feeds on an engagement or popularity basis rather than according to reverse chronology. But as a result of user criticism, X now enables users to quickly change the feed from “Top-ranked tweets” to “Latest post tweets.”
But what does all this mean for you?
X users who use a reverse-chronological feed can view tweets as they are being posted. However, there is a catch – newer tweets will take their position at the top of the feed as time passes.
Because of this, you need to tweet when most of your target demographic is online or plan it for a suitable time.
Let’s start by finding the ideal time to publish on X to reach your X marketing goals.
The best time to post on X in 2024
We’ve realized that there’s no one-size-fits-all moment to post on X.
Different sectors have diverse audiences with varying preferences and optimal posting times. Nonetheless, these general recommendations can serve as an initial guide to help you find the prime time for your brand.
After analyzing top brands and insights from leading social media marketers, we’ve pinpointed the most effective times to post on X for each day of the week:
Best time to post on X on Monday
Mondays often find people getting back in the groove after the weekend. Posting mid-day allows you to tap into those scanning their social feeds during work breaks.
Hence, consider 10 am and between 2-4 pm.
Best time to post on X on Tuesday
Many view Tuesday as the peak of productivity for the week. Just like Monday, a mid-day post can engage those taking a brief respite from their tasks.
Aim for 1-3 pm and around 10 pm.
Optimal time to post on X on Wednesday
Often dubbed the “hump day”, Wednesday sits right in the middle of the workweek. To tap into those browsing during work intervals or in the afternoon, consider posting during these times.
Aim for 1-3 pm and between 5-7 pm.
Optimal time to post on X on Thursday
As many gear up for the weekend, Thursday becomes a hub of activity and engagement. Catch the audience during their mid-afternoon breaks or later in the evening.
Consider slots from 3-5 pm and 8-10 pm.
Optimal time to post on X on Friday
With the anticipation of the weekend, Friday sees a relaxed work mode for many. Target those looking to unwind with a mid-day post.
Your best bets are 2-6 pm and around 10 pm.
Optimal time to post on X on Saturday
Whether they’re chilling at home or out and about, Saturday users often check in mid-day.
Your window? 1-3 pm and again at 10 pm.
Optimal time to post on X on Sunday
Much like Saturday, people on Sunday are either taking it easy or spending time outdoors. Engage them during the common lunch hours or as they prepare for the upcoming week.
Go for 1-3 pm or 10 pm.
Highlights on the best time to post on X
In summary, these are the most reliable times to post:
- On X, users are often most active during the early morning and late evening, typically right after waking or just before heading to sleep.
- Peak commuting hours, when individuals are travelling to or from work, also see heightened activity.
- Lunchtime is notable, as many tend to check their X feeds during this break. Posting on X during weekends is often less effective as a significant portion of your target audience might be busy with personal activities. Hence, it’s advisable to prioritize your posts primarily on weekdays.
Best Time To Post On X By Industry
Here’s an overview of when various industries tend to be most active on X:
B2C Businesses: Given that X has constant updates, users engage throughout the day. Yet, activity spikes often coincide with people’s waking and winding down times.
B2B Companies: Whether you’re in B2C or B2B, similar patterns of engagement are observed.
Software Businesses: Unlike B2B and B2C, marketing on X for software services is most effective during hours when individuals are deeply engaged in work or preparing to finish their day.
Healthcare Services: The best times are often when individuals start their day or are about to conclude it.
Media Entities: Media companies and bloggers, being prolific content creators on X, benefit from maintaining consistent activity. However, capitalizing on the aforementioned peak hours can optimize their posting schedules.
Higher Education: College students tend to be most active on X during the early hours and late evenings.
How to Determine Your Optimal Posting Time on X
After establishing some general timelines to refine your X marketing strategy, it’s time to pinpoint the ideal moments to share content specific to your brand.
By using X Analytics
With X Analytics, you gain an in-depth understanding of your post interactions, profile visits, and other essential metrics.
Furthermore, it allows you to track your progress over time and adjust your posting strategies accordingly. There are complimentary X analytics tools available that provide a concise snapshot of your profile, making the process more streamlined.
Head to the analytics section of your X account for a comprehensive insight into your interactions over the past month.
Within the “Posts” section, you’ll find thorough data about your post activity. Choose your desired timeframe for which you want to inspect the activity metrics of your posts in the top right.
Hovering over the chart lets you access the activity metrics for a specific span. This enables you to gauge the volume of your posts and discern both paid and organic responses on any given day.
It’s also possible to review impressions, interactions, and engagement rates of your most successful posts. This assists in identifying which kind of content resonates best with your audience.
On the right side, there’s a visual representation of interactions, clicks, likes, shares, and feedback.
These valuable insights can simplify your decision-making process regarding when to post on X.
Now, take a closer look at the data you’ve collected.
Additional Strategies to Boost Your X Presence
1) Avoid Excessive Posting
Given that each post on X is capped at 280 characters, it’s vital to strike a balance in posting. Overdoing it might drown your content amidst countless others, potentially leading to diminished engagement.
Timing is essential to ensure that your posts are impactful without being overwhelming.
2) Interact with Your Followers
It’s unrealistic to expect meaningful engagements if you don’t respond to what your followers share, particularly if they mention or tag you in content that invites conversation.
3) Embrace #Hashtags
Did you notice that?
While a playful nod, hashtags play a significant role as they categorize your posts, guiding them to the appropriate audience.
Even X acknowledges that the inclusion of hashtags can enhance engagement by an average of 16%.
As such, weave relevant hashtags into your posts whenever appropriate.
4) Incorporate Visual Elements
Visual content, be it images or videos, stands out on X and other platforms.
Posts enriched with visuals are captivating, making users more likely to stop and engage. It’s also an effective way to reinforce your brand narrative.
5) Maintain Consistent Posting
For a prominent digital footprint, regular posting on X is imperative.
Given that an X post typically has an 18-minute lifespan, consistent content delivery is crucial to remain top-of-mind for followers. If frequent posting seems challenging, consider tools like Hopper HQ to schedule your content in advance.
Leveraging Hopper HQ allows you to curate and disseminate bulk content seamlessly.
6) Utilizing Hopper HQ to Plan Your X Posts
X stands out as a remarkable platform for disseminating content swiftly and effortlessly.
Yet, managing a single or multiple social media profiles can undeniably be time-consuming and challenging.
Fortuitously, Hopper HQ presents an excellent social calendar tool designed to simplify your social media management journey.
With Hopper HQ’s Content Calendar, you can:
- Line up numerous posts for X
- Manage multiple X accounts with ease
- Track your X performance and analytics
- Access the platform via both desktop and mobile apps.
Wrapping up:
As we’ve explored in this article, understanding the best time to post on what was formerly known as Twitter can make a substantial difference in the success of your online presence.
In the past, uncovering these optimal posting times required diligent research and analysis, often resulting in valuable time wasted. However, in today’s digital age, there is a remarkable solution at our disposal – social media scheduling tools like Hopper HQ.
Hopper HQ takes the guesswork out of when to share your tweets by instantly providing you with data-driven insights on the best times to connect with your audience. With the power of this tool in your hands, you can seamlessly schedule your posts in advance to ensure they reach your followers precisely when they are most active and receptive.
Try Hopper HQs’ 14-day free trial and gain insights on when to post on your most important channels and save time to focus on other important tasks
