Image Rank Name Location Niche Followers Cost per post
1 Kylie Jenner
kyliejenner
110,000,000 1,000,000
2 Selena Gomez
selenagomez
138,000,000 800,000
3 Cristiano Ronaldo
cristiano
, 133,000,000 750,000
4 Kim Kardashian
kimkardashian
113,000,000 720,000
5 Beyonce Knowles
beyonce
115,000,000 700,000
6 Dwayne Johnson
therock
109,000,000 650,000
7 Justin Bieber
justinbieber
100,000,000 630,000
8 Neymar da Silva Santos Junior
neymarjr
, 101,000,000 600,000
9 Lionel Messi
leomessi
95,300,000 500,000
10 Kendall Jenner
kendalljenner
92,400,000 500,000
11 Khloe Kardashian
khloekardashian
76,700,000 480,000
12 David Beckham
davidbeckham
47,700,000 300,000
13 Gareth Bale
garethbale11
34,900,000 185,000
14 Zlatan Ibrahimovic
iamzlatanibrahimovic
33,300,000 175,000
15 Luis Suarez
luissuarez9
28,400,000 150,000
16 Conor Mcgregor
thenotoriousmma
23,900,000 125,000
17 Virat Kohli
virat.kohli
22,500,000 120,000
18 Stephen Curry
stephencurry30
20,900,000 110,000
19 Floyd Mayweather
floydmayweather
20,400,000 107,000
20 Huda Kattan
hudabeauty
, 26,000,000 33,000
21 Eleonora Pons
lelepons
25,600,000 32,500
22 Zach King
zachking
21,500,000 30,000
23 Sommer Ray
sommerray
, 18,700,000 29,000
24 Bella Hadid
bellahadid
18,700,000 27,000
25 Emily Ratajkowski
emrata
18,200,000 26,500
26 Cameron Dallas
camerondallas
21,000,000 25,000
27 Garret & Jessica Gee
thebucketlistfamily
1,200,000 23,000
28 Michelle Lewin
michelle_lewin
13,300,000 22,500
29 Chiara Ferragni
chiaraferragni
13,300,000 19,500
30 Jen Selter
jenselter
12,200,000 19,250
31 Ana Cheri
anacheri
11,200,000 18,000
32 Felix Kjellberg
pewdiepie
14,200,000 17,150
33 Logan Paul
loganpaul
16,300,000 17,000
34 Gianluca Vacchi
gianlucavacchi
11,500,000 16,750
35 Anllela Sagra
anllela_sagra
10,500,000 16,600
36 Jake Paul
jakepaul
11,100,000 16,500
37 Zoe Sugg
zoella
, 10,700,000 16,000
38 Nikkie De Jager
nikkietutorials
10,600,000 15,750
39 Kayla Itsines
kayla_itsines
, 9,900,000 15,000
40 Naomi Giannopoulos
vegas_nay
7,500,000 12,000
41 Rosie Huntington-Whiteley
rosiehw
8,000,000 11,500
42 Camila Coelho
camilacoelho
7,200,000 10,750
43 Jeffree Starr
jeffreestar
6,300,000 10,500
44 Anna Nystrom
annanystrom
6,400,000 10,250
45 Gracyenne Barbosa
graoficial
6,300,000 10,000
46 James Charles
jamescharles
5,900,000 9,750
47 Lazar Angelov
lazar_angelov_official
6,000,000 9,500
48 Paul Nicklen
paulnicklen
4,300,000 9,250
49 Mariano Di Vaio
marianodivaio
6,200,000 9,000
50 Amra Olevic
amrezy
5,500,000 9,000
51 Chris Burkard
chrisburkard
3,000,000 8,800
52 Frederico Lucia
fedez
5,800,000 8,500
53 Jack Morris
doyoutravel
2,800,000 8,250
54 Ulisses Jr
ulissesworld
5,100,000 8,200
55 Jamie Oliver
jamieoliver
6,400,000 8,000
56 Manny Gutierrez
mannymua733
4,900,000 7,900
57 Aimee Song
songofstyle
4,800,000 7,000
58 Lauren Bullen
gypsea_lust
2,100,000 6,000
59 Alex Strohl
alexstrohl
1,900,000 5,750
60 Gordon Ramsey
gordongram
4,400,000 5,500
61 Leonie Hanne
LeonieHanne
1,700,000 5,000
62 Rosanna Pansino
rosannapansino
3,600,000 4,500
63 Alexa Chung
alexachung
3,000,000 4,500
64 Shayla Mitchell
makeupshayla
2,700,000 4,400
65 Amanda Steele
amandasteele
2,600,000 4,200
66 Louis Cole
funforlouis
1,400,000 4,000
67 Hannes Becker
hannes_becker
1,200,000 3,600
68 Yolanda Gampp
yolanda_gampp
2,800,000 3,500
69 Tara Milk Tea
taramilktea
1,000,000 3,000
70 Joe Wicks
thebodycoach
2,100,000 2,650
71 Martha Stewart
marthastewart
1,800,000 2,500
72 Cezar Gonzalez
co_cinero
1,800,000 2,450
73 Ella Mills
deliciouslyella
1,300,000 1,600
74 Kevin Curry
fitmencook
1,200,000 1,500
75 David Chang
davidchang
1,000,000 1,300