Image Rank Name Location Niche Followers Cost per post
1 Dwayne Johnson
therock
$1,015,000/post
187,300,000 1,015,000
2 Kylie Jenner
kyliejenner
$986,000/post
181,500,000 986,000
3 Cristiano Ronaldo
cristiano
$889,000/post
224,800,000 889,000
4 Kim Kardashian
kimkardashian
$858,000/post
175,700,000 858,000
5 Ariana Grande
arianagrande
$853,000/post
191,100,000 853,000
6 Selena Gomez
selenagomez
$848,000/post
180,300,000 848,000
7 Beyonce Knowles
beyonce
$770,000/post
148,700,000 770,000
8 Justin Bieber
justinbieber
$747,000/post
139,300,000 747,000
9 Taylor Swift
taylorswift
$722,000/post
135,000,000 722,000
10 Neymar da Silva Santos Junior
neymarjr
$704,000/post
139,300,000 704,000
11 Lionel Messi
leomessi
$695,000/post
155,600,000 695,000
12 Jennifer Lopez
jlo
$663,000/post
124,000,000 663,000
13 Nicki Minaj
nickiminaj
$625,000/post
116,800,000 625,000
14 Kendal Jenner
kendalljenner
$608,000/post
132,000,000 608,000
15 Khloe Kardashian
khloekardashian
$608,000/post
114,200,000 608,000
16 Miley Cyrus
mileycyrus
$593,000/post
110,900,000 593,000
17 Kourteney Kardashian
kourtneykardash
$514,000/post
94,800,000 514,000
18 Kevin Hart
kevinhart4real
$499,000/post
93,100,000 499,000
19 Demi Lovato
ddlovato
$455,000/post
85,100,000 455,000
20 Robyn 'Rihanna' Fenty
badgalriri
$449,000/post
83,900,000 449,000
21 Balcalis 'Cardi B' Almanzar
iamcardib
$366,000/post
68,400,000 366,000
22 Billie Eilish
billieeilish
$346,000/post
64,500,000 346,000
23 David Beckham
davidbeckham
$339,000/post
63,200,000 339,000
24 Emma Watson
emmawatson
$308,000/post
57,500,000 308,000
25 LeBron James
kingjames
$307,000/post
66,700,000 307,000
26 Virat Kohli
virat.kohli
$296,000/post
64,200,000 296,000
27 Gigi Hadid
gigihadid
$293,000/post
54,700,000 293,000
28 Priyanka Chopra
priyankachopra
$289,000/post
54,000,000 289,000
29 Dua Lipa
dualipa
$252,000/post
47,100,000 252,000
30 Will Smith
willsmith
$246,000/post
46,100,000 246,000
31 Ronaldo de Assis Moreira
ronaldinho
$238,000/post
51,500,000 238,000
32 Gareth Bale
garethbale11
$200,000/post
43,300,000 200,000
33 Zlatan Ibrahimovic
iamzlatanibrahimovic
$200,000/post
43,300,000 200,000
34 Mohamed Salah
mosalah
$180,000/post
39,000,000 180,000
35 Luis Suarez
luissuarez9
$176,000/post
38,000,000 176,000
36 Conor Mcgregor
thenotoriousmma
$170,000/post
36,800,000 170,000
37 Millie Bobby-Brown
milliebobbybrown
$155,000/post
33,500,000 155,000
38 Shay Mitchell
shaymitchell
$151,000/post
28,200,000 151,000
39 Eleonora Pons
lelepons
$142,800/post
41,100,000 142,800
40 Stephen Curry
stephencurry30
$142,000/post
30,700,000 142,000
41 Caio Castro
caiocastro
$130,900/post
19,400,000 130,900
42 Floyd Mayweather
floydmayweather
$108,800/post
23,600,000 108,800
43 Madelaine Petsch
madelame
$107,400/post
20,100,000 107,400
44 Noah Centineo
ncentineo
$103,500/post
19,400,000 103,500
45 Bella Hadid
bellahadid
$91,900/post
31,300,000 91,900
46 Huda Kattan
hudabeauty
$91,800/post
44,900,000 91,800
47 Davido Adeleke
davidoofficial
$91,100/post
17,100,000 91,100
48 Sommer Ray
sommerray
$86,400/post
25,000,000 86,400
49 Raditya Dika
raditya_dika
$83,500/post
15,700,000 83,500
50 Zach King
zachking
$81,100/post
23,400,000 81,100
51 Emily Ratajkowski
emrata
$78,300/post
26,700,000 78,300
52 Cameron Dallas
camerondallas
$74,900/post
21,700,000 74,900
53 Felix Kjellberg
pewdiepie
$72,500/post
20,900,000 72,500
54 Iggy Azelea
thenewclassic
$72,100/post
13,500,000 72,100
55 Chrissy Teigen
chrissyteigen
$71,200/post
30,400,000 71,200
56 Charli D'Amelio
charlidamelio
$71,200/post
20,600,000 71,200
57 David Dobrik
daviddobrik
$69,900/post
13,100,000 69,900
58 Addison Rae
addisonraee
$69,600/post
20,100,000 69,600
59 Sergio Aguero
kunaguero
$63,500/post
13,800,000 63,500
60 Logan Paul
loganpaul
$62,400/post
18,000,000 62,400
61 Tiwa Savage
tiwasavage
$61,400/post
11,500,000 61,400
62 Ronda Rousey
rondarousey
$60,300/post
13,100,000 60,300
63 Davika Hoorne
davikah
$60,200/post
11,300,000 60,200
64 Yemi Alade
yemialade
$60,200/post
11,300,000 60,200
65 Chiara Ferragni
chiaraferragni
$59,700/post
20,300,000 59,700
66 Funke Akindele Bello
funkejenifaakindele
$59,500/post
11,200,000 59,500
67 Ayodeji Balogun
wizkidayo
$57,300/post
10,800,000 57,300
68 Serena Williams
serenawilliams
$57,300/post
12,500,000 57,300
69 Kevin De Bruyne
kevindebruyne
$51,600/post
11,200,000 51,600
70 Demi Mawby
demirose
$49,300/post
14,200,000 49,300
71 Gianluca Vacchi
gianlucavacchi
$47,600/post
16,200,000 47,600
72 Jake Paul
jakepaul
$45,900/post
13,300,000 45,900
73 Paul Nicklen
paulnicklen
$44,400/post
6,700,000 44,400
74 Olajide Olatunji
KSI
$44,200/post
8,300,000 44,200
75 Joanna Gaines
joannagaines
$43,500/post
12,600,000 43,500
76 Candice Swaenpool
angelcandices
$42,500/post
14,500,000 42,500
77 Dixie D'Amelio
dixiedamelio
$40,200/post
11,600,000 40,200
78 James Charles
jamescharles
$38,400/post
18,800,000 38,400
79 Nash Grier
nashgrier
$36,800/post
10,600,000 36,800
80 Avani Gregg
avani
$35,700/post
10,300,000 35,700
81 Araya Alberta Hargate
chomismaterialgirl
$34,200/post
9,900,000 34,200
82 Rosie Huntington-Whiteley
rosiehw
$33,600/post
11,500,000 33,600
83 Jeffree Starr
jeffreestar
$32,700/post
16,000,000 32,700
84 Frederico Lucia
fedez
$31,200/post
10,700,000 31,200
85 Michelle Lewin
michelle_lewin
$29,300/post
13,700,000 29,300
86 Nikkie De Jager
nikkietutorials
$28,900/post
14,200,000 28,900
87 Jen Selter
jenselter
$27,400/post
12,800,000 27,400
88 Murad Osmann
muradosmann
$27,000/post
4,100,000 27,000
89 Ana Cheri
anacheri
$27,000/post
12,700,000 27,000
90 Kayla Itsines
kayla_itsines
$27,000/post
12,600,000 27,000
91 Garret & Jessica Gee
thebucketlistfamily
$26,500/post
2,500,000 26,500
92 Camila Coelho
camilacoelho
$26,100/post
8,900,000 26,100
93 Anllela Sagra
anllela_sagra
$25,000/post
11,700,000 25,000
94 Tammy Hembrow
tammyhembrow
$24,400/post
11,400,000 24,400
95 Chris Burkard
chrisburkard
$24,300/post
3,700,000 24,300
96 Jay Alvarrez
jayalvarrez
$22,100/post
6,400,000 22,100
97 Gordon Ramsey
gordongram
$21,600/post
9,200,000 21,600
98 Jamie Oliver
jamieoliver
$19,300/post
8,300,000 19,300
99 Sofia Richie
sofiarichie
$19,000/post
6,500,000 19,000
100 Olivia Palermo
oliviapalermo
$18,900/post
6,500,000 18,900