Instagram Rich List 2020

Rank	Name	Location	Niche	Followers	Cost per post
1	Dwayne Johnson therock $1,015,000/post	USA	Celebrity	187,300,000	1,015,000
2	Kylie Jenner kyliejenner $986,000/post	USA	Celebrity	181,500,000	986,000
3	Cristiano Ronaldo cristiano $889,000/post	Europe	Sport	224,800,000	889,000
4	Kim Kardashian kimkardashian $858,000/post	USA	Celebrity	175,700,000	858,000
5	Ariana Grande arianagrande $853,000/post	USA	Celebrity	191,100,000	853,000
6	Selena Gomez selenagomez $848,000/post	USA	Celebrity	180,300,000	848,000
7	Beyonce Knowles beyonce $770,000/post	USA	Celebrity	148,700,000	770,000
8	Justin Bieber justinbieber $747,000/post	USA	Celebrity	139,300,000	747,000
9	Taylor Swift taylorswift $722,000/post	USA	Celebrity	135,000,000	722,000
10	Neymar da Silva Santos Junior neymarjr $704,000/post	South America	Sport	139,300,000	704,000
11	Lionel Messi leomessi $695,000/post	South America	Sport	155,600,000	695,000
12	Jennifer Lopez jlo $663,000/post	USA	Celebrity	124,000,000	663,000
13	Nicki Minaj nickiminaj $625,000/post	USA	Celebrity	116,800,000	625,000
14	Kendal Jenner kendalljenner $608,000/post	USA	Celebrity	132,000,000	608,000
15	Khloe Kardashian khloekardashian $608,000/post	USA	Celebrity	114,200,000	608,000
16	Miley Cyrus mileycyrus $593,000/post	USA	Celebrity	110,900,000	593,000
17	Kourteney Kardashian kourtneykardash $514,000/post	USA	Celebrity	94,800,000	514,000
18	Kevin Hart kevinhart4real $499,000/post	USA	Celebrity	93,100,000	499,000
19	Demi Lovato ddlovato $455,000/post	USA	Celebrity	85,100,000	455,000
20	Robyn 'Rihanna' Fenty badgalriri $449,000/post	USA	Celebrity	83,900,000	449,000
21	Balcalis 'Cardi B' Almanzar iamcardib $366,000/post	USA	Celebrity	68,400,000	366,000
22	Billie Eilish billieeilish $346,000/post	USA	Celebrity	64,500,000	346,000
23	David Beckham davidbeckham $339,000/post	UK	Sport	63,200,000	339,000
24	Emma Watson emmawatson $308,000/post	UK	Celebrity	57,500,000	308,000
25	LeBron James kingjames $307,000/post	USA	Sport	66,700,000	307,000
26	Virat Kohli virat.kohli $296,000/post	Asia	Sport	64,200,000	296,000
27	Gigi Hadid gigihadid $293,000/post	USA	Celebrity	54,700,000	293,000
28	Priyanka Chopra priyankachopra $289,000/post	Asia	Celebrity	54,000,000	289,000
29	Dua Lipa dualipa $252,000/post	UK	Celebrity	47,100,000	252,000
30	Will Smith willsmith $246,000/post	USA	Celebrity	46,100,000	246,000
31	Ronaldo de Assis Moreira ronaldinho $238,000/post	South America	Sport	51,500,000	238,000
32	Gareth Bale garethbale11 $200,000/post	UK	Sport	43,300,000	200,000
33	Zlatan Ibrahimovic iamzlatanibrahimovic $200,000/post	Europe	Sport	43,300,000	200,000
34	Mohamed Salah mosalah $180,000/post	Africa	Sport	39,000,000	180,000
35	Luis Suarez luissuarez9 $176,000/post	South America	Sport	38,000,000	176,000
36	Conor Mcgregor thenotoriousmma $170,000/post	UK	Sport	36,800,000	170,000
37	Millie Bobby-Brown milliebobbybrown $155,000/post	UK	Celebrity	33,500,000	155,000
38	Shay Mitchell shaymitchell $151,000/post	USA	Celebrity	28,200,000	151,000
39	Eleonora Pons lelepons $142,800/post	USA	Influencer	41,100,000	142,800
40	Stephen Curry stephencurry30 $142,000/post	USA	Sport	30,700,000	142,000
41	Caio Castro caiocastro $130,900/post	South America	Travel	19,400,000	130,900
42	Floyd Mayweather floydmayweather $108,800/post	USA	Sport	23,600,000	108,800
43	Madelaine Petsch madelame $107,400/post	USA	Celebrity	20,100,000	107,400
44	Noah Centineo ncentineo $103,500/post	USA	Celebrity	19,400,000	103,500
45	Bella Hadid bellahadid $91,900/post	USA	Fashion	31,300,000	91,900
46	Huda Kattan hudabeauty $91,800/post	USA	Beauty	44,900,000	91,800
47	Davido Adeleke davidoofficial $91,100/post	Africa	Celebrity	17,100,000	91,100
48	Sommer Ray sommerray $86,400/post	USA	Influencer	25,000,000	86,400
49	Raditya Dika raditya_dika $83,500/post	Asia	Celebrity	15,700,000	83,500
50	Zach King zachking $81,100/post	USA	Influencer	23,400,000	81,100
51	Emily Ratajkowski emrata $78,300/post	USA	Fashion	26,700,000	78,300
52	Cameron Dallas camerondallas $74,900/post	USA	Influencer	21,700,000	74,900
53	Felix Kjellberg pewdiepie $72,500/post	Europe	Influencer	20,900,000	72,500
54	Iggy Azelea thenewclassic $72,100/post	Australia	Celebrity	13,500,000	72,100
55	Chrissy Teigen chrissyteigen $71,200/post	USA	Celebrity	30,400,000	71,200
56	Charli D'Amelio charlidamelio $71,200/post	USA	Influencer	20,600,000	71,200
57	David Dobrik daviddobrik $69,900/post	USA	Influencer	13,100,000	69,900
58	Addison Rae addisonraee $69,600/post	USA	Influencer	20,100,000	69,600
59	Sergio Aguero kunaguero $63,500/post	South America	Sport	13,800,000	63,500
60	Logan Paul loganpaul $62,400/post	USA	Influencer	18,000,000	62,400
61	Tiwa Savage tiwasavage $61,400/post	Africa	Celebrity	11,500,000	61,400
62	Ronda Rousey rondarousey $60,300/post	USA	Sport	13,100,000	60,300
63	Davika Hoorne davikah $60,200/post	Asia	Celebrity	11,300,000	60,200
64	Yemi Alade yemialade $60,200/post	Africa	Celebrity	11,300,000	60,200
65	Chiara Ferragni chiaraferragni $59,700/post	Europe	Fashion	20,300,000	59,700
66	Funke Akindele Bello funkejenifaakindele $59,500/post	Africa	Celebrity	11,200,000	59,500
67	Ayodeji Balogun wizkidayo $57,300/post	Africa	Celebrity	10,800,000	57,300
68	Serena Williams serenawilliams $57,300/post	USA	Sport	12,500,000	57,300
69	Kevin De Bruyne kevindebruyne $51,600/post	Europe	Sport	11,200,000	51,600
70	Demi Mawby demirose $49,300/post	UK	Influencer	14,200,000	49,300
71	Gianluca Vacchi gianlucavacchi $47,600/post	Europe	Fashion	16,200,000	47,600
72	Jake Paul jakepaul $45,900/post	USA	Influencer	13,300,000	45,900
73	Paul Nicklen paulnicklen $44,400/post	UK	Travel	6,700,000	44,400
74	Olajide Olatunji KSI $44,200/post	UK	Celebrity	8,300,000	44,200
75	Joanna Gaines joannagaines $43,500/post	USA	Influencer	12,600,000	43,500
76	Candice Swaenpool angelcandices $42,500/post	Africa	Fashion	14,500,000	42,500
77	Dixie D'Amelio dixiedamelio $40,200/post	USA	Influencer	11,600,000	40,200
78	James Charles jamescharles $38,400/post	USA	Beauty	18,800,000	38,400
79	Nash Grier nashgrier $36,800/post	USA	Influencer	10,600,000	36,800
80	Avani Gregg avani $35,700/post	USA	Influencer	10,300,000	35,700
81	Araya Alberta Hargate chomismaterialgirl $34,200/post	Asia	Influencer	9,900,000	34,200
82	Rosie Huntington-Whiteley rosiehw $33,600/post	UK	Fashion	11,500,000	33,600
83	Jeffree Starr jeffreestar $32,700/post	USA	Beauty	16,000,000	32,700
84	Frederico Lucia fedez $31,200/post	Europe	Fashion	10,700,000	31,200
85	Michelle Lewin michelle_lewin $29,300/post	South America	Fitness	13,700,000	29,300
86	Nikkie De Jager nikkietutorials $28,900/post	Europe	Beauty	14,200,000	28,900
87	Jen Selter jenselter $27,400/post	USA	Fitness	12,800,000	27,400
88	Murad Osmann muradosmann $27,000/post	Europe	Travel	4,100,000	27,000
89	Ana Cheri anacheri $27,000/post	USA	Fitness	12,700,000	27,000
90	Kayla Itsines kayla_itsines $27,000/post	Australia	Fitness	12,600,000	27,000
91	Garret & Jessica Gee thebucketlistfamily $26,500/post	USA	Travel	2,500,000	26,500
92	Camila Coelho camilacoelho $26,100/post	South America	Fashion	8,900,000	26,100
93	Anllela Sagra anllela_sagra $25,000/post	South America	Fitness	11,700,000	25,000
94	Tammy Hembrow tammyhembrow $24,400/post	Australia	Celebrity	11,400,000	24,400
95	Chris Burkard chrisburkard $24,300/post	USA	Travel	3,700,000	24,300
96	Jay Alvarrez jayalvarrez $22,100/post	USA	Influencer	6,400,000	22,100
97	Gordon Ramsey gordongram $21,600/post	UK	Food	9,200,000	21,600
98	Jamie Oliver jamieoliver $19,300/post	UK	Food	8,300,000	19,300
99	Sofia Richie sofiarichie $19,000/post	USA	Celebrity	6,500,000	19,000
100	Olivia Palermo oliviapalermo $18,900/post	USA	Fashion	6,500,000	18,900

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