Image Rank Name Location Niche Followers Cost per post
1 Dwayne Johnson
therock
187,300,000 1,015,000
2 Kylie Jenner
kyliejenner
181,500,000 986,000
3 Cristiano Ronaldo
cristiano
224,800,000 889,000
4 Kim Kardashian
kimkardashian
175,700,000 858,000
5 Ariana Grande
arianagrande
191,100,000 853,000
6 Selena Gomez
selenagomez
180,300,000 848,000
7 Beyonce Knowles
beyonce
148,700,000 770,000
8 Justin Bieber
justinbieber
139,300,000 747,000
9 Taylor Swift
taylorswift
135,000,000 722,000
10 Neymar da Silva Santos Junior
neymarjr
139,300,000 704,000
11 Lionel Messi
leomessi
155,600,000 695,000
12 Jennifer Lopez
jlo
124,000,000 663,000
13 Nicki Minaj
nickiminaj
116,800,000 625,000
14 Kendal Jenner
kendalljenner
132,000,000 608,000
15 Khloe Kardashian
khloekardashian
114,200,000 608,000
16 Miley Cyrus
mileycyrus
110,900,000 593,000
17 Kourteney Kardashian
kourtneykardash
94,800,000 514,000
18 Kevin Hart
kevinhart4real
93,100,000 499,000
19 Demi Lovato
ddlovato
85,100,000 455,000
20 Robyn 'Rihanna' Fenty
badgalriri
83,900,000 449,000
21 Balcalis 'Cardi B' Almanzar
iamcardib
68,400,000 366,000
22 Billie Eilish
billieeilish
64,500,000 346,000
23 David Beckham
davidbeckham
63,200,000 339,000
24 Emma Watson
emmawatson
57,500,000 308,000
25 LeBron James
kingjames
66,700,000 307,000
26 Virat Kohli
virat.kohli
64,200,000 296,000
27 Gigi Hadid
gigihadid
54,700,000 293,000
28 Priyanka Chopra
priyankachopra
54,000,000 289,000
29 Dua Lipa
dualipa
47,100,000 252,000
30 Will Smith
willsmith
46,100,000 246,000
31 Ronaldo de Assis Moreira
ronaldinho
51,500,000 238,000
32 Gareth Bale
garethbale11
43,300,000 200,000
33 Zlatan Ibrahimovic
iamzlatanibrahimovic
43,300,000 200,000
34 Mohamed Salah
mosalah
39,000,000 180,000
35 Luis Suarez
luissuarez9
38,000,000 176,000
36 Conor Mcgregor
thenotoriousmma
36,800,000 170,000
37 Millie Bobby-Brown
milliebobbybrown
33,500,000 155,000
38 Shay Mitchell
shaymitchell
28,200,000 151,000
39 Eleonora Pons
lelepons
41,100,000 142,800
40 Stephen Curry
stephencurry30
30,700,000 142,000
41 Caio Castro
caiocastro
19,400,000 130,900
42 Floyd Mayweather
floydmayweather
23,600,000 108,800
43 Madelaine Petsch
madelame
20,100,000 107,400
44 Noah Centineo
ncentineo
19,400,000 103,500
45 Bella Hadid
bellahadid
31,300,000 91,900
46 Huda Kattan
hudabeauty
44,900,000 91,800
47 Davido Adeleke
davidoofficial
17,100,000 91,100
48 Sommer Ray
sommerray
25,000,000 86,400
49 Raditya Dika
raditya_dika
15,700,000 83,500
50 Zach King
zachking
23,400,000 81,100
51 Emily Ratajkowski
emrata
26,700,000 78,300
52 Cameron Dallas
camerondallas
21,700,000 74,900
53 Felix Kjellberg
pewdiepie
20,900,000 72,500
54 Iggy Azelea
thenewclassic
13,500,000 72,100
55 Chrissy Teigen
chrissyteigen
30,400,000 71,200
56 Charli D'Amelio
charlidamelio
20,600,000 71,200
57 David Dobrik
daviddobrik
13,100,000 69,900
58 Addison Rae
addisonraee
20,100,000 69,600
59 Sergio Aguero
kunaguero
13,800,000 63,500
60 Logan Paul
loganpaul
18,000,000 62,400
61 Tiwa Savage
tiwasavage
11,500,000 61,400
62 Ronda Rousey
rondarousey
13,100,000 60,300
63 Davika Hoorne
davikah
11,300,000 60,200
64 Yemi Alade
yemialade
11,300,000 60,200
65 Chiara Ferragni
chiaraferragni
20,300,000 59,700
66 Funke Akindele Bello
funkejenifaakindele
11,200,000 59,500
67 Ayodeji Balogun
wizkidayo
10,800,000 57,300
68 Serena Williams
serenawilliams
12,500,000 57,300
69 Kevin De Bruyne
kevindebruyne
11,200,000 51,600
70 Demi Mawby
demirose
14,200,000 49,300
71 Gianluca Vacchi
gianlucavacchi
16,200,000 47,600
72 Jake Paul
jakepaul
13,300,000 45,900
73 Paul Nicklen
paulnicklen
6,700,000 44,400
74 Olajide Olatunji
KSI
8,300,000 44,200
75 Joanna Gaines
joannagaines
12,600,000 43,500
76 Candice Swaenpool
angelcandices
14,500,000 42,500
77 Dixie D'Amelio
dixiedamelio
11,600,000 40,200
78 James Charles
jamescharles
18,800,000 38,400
79 Nash Grier
nashgrier
10,600,000 36,800
80 Avani Gregg
avani
10,300,000 35,700
81 Araya Alberta Hargate
chomismaterialgirl
9,900,000 34,200
82 Rosie Huntington-Whiteley
rosiehw
11,500,000 33,600
83 Jeffree Starr
jeffreestar
16,000,000 32,700
84 Frederico Lucia
fedez
10,700,000 31,200
85 Michelle Lewin
michelle_lewin
13,700,000 29,300
86 Nikkie De Jager
nikkietutorials
14,200,000 28,900
87 Jen Selter
jenselter
12,800,000 27,400
88 Murad Osmann
muradosmann
4,100,000 27,000
89 Ana Cheri
anacheri
12,700,000 27,000
90 Kayla Itsines
kayla_itsines
12,600,000 27,000
91 Garret & Jessica Gee
thebucketlistfamily
2,500,000 26,500
92 Camila Coelho
camilacoelho
8,900,000 26,100
93 Anllela Sagra
anllela_sagra
11,700,000 25,000
94 Tammy Hembrow
tammyhembrow
11,400,000 24,400
95 Chris Burkard
chrisburkard
3,700,000 24,300
96 Jay Alvarrez
jayalvarrez
6,400,000 22,100
97 Gordon Ramsey
gordongram
9,200,000 21,600
98 Jamie Oliver
jamieoliver
8,300,000 19,300
99 Sofia Richie
sofiarichie
6,500,000 19,000
100 Olivia Palermo
oliviapalermo
6,500,000 18,900