Image Rank Name Location Niche Followers Cost per post
1 Kylie Jenner
kyliejenner
139,226,677 1,266,000
2 Ariana Grande
arianagrande
158,417,760 996,000
3 Cristiano Ronaldo
cristiano
, 172,803,418 975,000
4 Kim Kardashian
kimkardashian
142,671,156 910,000
5 Selena Gomez
selenagomez
152,774,303 886,000
6 Dwayne Johnson
therock
147,838,634 882,000
7 Beyonce Knowles
beyonce
128,885,800 785,000
8 Taylor Swift
taylorswift
118,988,437 748,000
9 Neymar da Silva Santos Junior
neymarjr
, 121,414,052 722,000
10 Justin Bieber
justinbieber
114,473,125 722,000
11 Nicki Minaj
nickiminaj
103,409,270 651,000
12 Lionel Messi
leomessi
123,498,896 648,000
13 Kendal Jenner
kendalljenner
112,905,386 611,000
14 Khloe Kardashian
khloekardashian
95,541,120 598,000
15 Kevin Hart
kevinhart4real
76,229,723 480,000
16 Demi Lovato
ddlovato
72,858,509 458,000
17 David Beckham
davidbeckham
56,635,855 357,000
18 LeBron James
kingjames
50,197,750 272,000
19 Priyanka Chopra
priyankachopra
43,038,343 271,000
20 Ronaldo de Assis Moreira
ronaldinho
47,072,924 256,000
21 Gareth Bale
garethbale11
40,180,254 218,000
22 Zlatan Ibrahimovic
iamzlatanibrahimovic
36,836,236 200,000
23 Virat Kohli
virat.kohli
36,159,776 196,000
24 Luis Suarez
luissuarez9
33,884,302 184,000
25 Conor Mcgregor
thenotoriousmma
31,076,924 169,000
26 Mohamed Salah
mosalah
30,408,149 165,000
27 Eleonora Pons
lelepons
35,305,990 144,000
28 Stephen Curry
stephencurry30
26,094,664 142,000
29 Caio Castro
caiocastro
17,350,360 138,000
30 Floyd Mayweather
floydmayweather
22,744,804 124,000
31 Huda Kattan
hudabeauty
, 37,882,032 91,300
32 Cameron Dallas
camerondallas
21,248,194 86,600
33 Sommer Ray
sommerray
21,247,635 86,600
34 Bella Hadid
bellahadid
24,956,742 86,300
35 Raditya Dika
raditya_dika
13,293,760 83,600
36 Zach King
zachking
20,324,767 82,900
37 Emily Ratajkowski
emrata
23,337,329 80,700
38 Davido Adeleke
davidoofficial
11,766,317 74,000
39 Felix Kjellberg
pewdiepie
17,361,935 70,800
40 Ronda Rousey
rondarousey
12,481,881 67,700
41 Logan Paul
loganpaul
16,023,342 65,400
42 Serena Williams
serenawilliams
11,153,966 60,500
43 Chiara Ferragni
chiaraferragni
16,846,934 58,300
44 Davika Hoorne
davikah
9,248,609 58,200
45 Funke Akindele Bello
funkejenifaakindele
8,026,389 50,500
46 Ayodeji Balogun
wizkidayo
7,891,189 49,700
47 Jake Paul
jakepaul
12,158,647 49,600
48 Tiwa Savage
tiwasavage
7,508,421 47,200
49 Candice Swaenpool
angelcandices
13,507,185 46,700
50 Joanna Gaines
joannagaines
11,023,387 45,000
51 Gianluca Vacchi
gianlucavacchi
12,881,019 44,600
52 Paul Nicklen
paulnicklen
5,508,210 43,600
53 Nash Grier
nashgrier
10,082,248 41,100
54 James Charles
jamescharles
15,511,586 37,400
55 Araya Alberta Hargate
chomismaterialgirl
8,738,251 35,700
56 Michelle Lewin
michelle_lewin
13,470,910 33,900
57 Rosie Huntington-Whiteley
rosiehw
9,724,173 33,700
58 Murad Osmann
muradosmann
4,173,292 33,000
59 Jen Selter
jenselter
12,886,089 32,400
60 Jeffree Starr
jeffreestar
13,233,371 31,900
61 Ana Cheri
anacheri
12,384,725 31,200
62 Nikkie De Jager
nikkietutorials
12,292,025 29,600
63 Kayla Itsines
kayla_itsines
11,657,524 29,300
64 Anllela Sagra
anllela_sagra
11,310,680 28,500
65 Frederico Lucia
fedez
8,222,162 28,500
66 Camila Coelho
camilacoelho
8,079,699 28,000
67 Chris Burkard
chrisburkard
3,446,614 27,300
68 Jay Alvarrez
jayalvarrez
6,487,361 26,500
69 Tammy Hembrow
tammyhembrow
9,697,407 24,400
70 Garret & Jessica Gee
thebucketlistfamily
1,808,790 23,200
71 Jack Morris
doyoutravel
2,758,852 21,800
72 Lauren Conrad
laurenconrad
6,184,604 21,400
73 Mariano Di Vaio
marianodivaio
6,158,269 21,300
74 Olivia Palermo
oliviapalermo
6,104,345 21,100
75 Jamie Oliver
jamieoliver
7,324,968 20,200
76 Anna Nystrom
annanystrom
7,966,338 20,100
77 Gracyenne Barbosa
graoficial
7,887,959 19,900
78 Zoe Sugg
zoesugg
, 9,700,000 18,800
79 Gordon Ramsey
gordongram
6,685,124 18,500
80 Aimee Song
aimeesong
5,326,153 18,500
81 Naomi Giannopoulos
vegas_nay
7,087,564 17,100
82 Lauren Bullen
gypsea_lust
2,135,326 16,900
83 Ulisses Jr
ulissesworld
6,500,243 16,400
84 Alex Strohl
alexstrohl
2,049,942 16,200
85 Preechaya Pongthananikorn
icepreechaya
2,496,505 15,700
86 Lazar Angelov
lazar_angelov_official
5,865,917 14,800
87 Amra Olevic
amrezy
5,871,979 14,200
88 Simeon Panda
simeonpanda
5,325,265 13,400
89 Rosanna Pansino
rosannapansino
4,349,223 12,000
90 Prang Kannarun
ladiiprang
2,873,079 11,800
91 Alexa Chung
alexachung
3,377,864 11,700
92 Hannes Becker
hannes_becker
1,398,123 11,100
93 Manny Gutierrez
mannymua733
4,509,109 10,900
94 Louis Cole
funforlouis
1,331,626 10,600
95 Wanida Termthanaporn
gybzygirlyberry
1,670,450 10,600
96 Tara Milk Tea
taramilktea
1,293,558 10,300
97 Lauren Drain-Kagan
laurendrainfit
3,971,763 10,000
98 Chelsea Yamase
chelseakauai
761749 10,000
99 Desi Perkins
desiperkins
3,880,889 9,400
100 Adam Gallagher
iamgalla
2,047,309 8,400