Image Rank Name Location Niche Followers Cost per post
USA Dwayne Johnson
therock
187,300,000 1,015,000
USA Kylie Jenner
kyliejenner
181,500,000 986,000
USA Kim Kardashian
kimkardashian
175,700,000 858,000
USA Ariana Grande
arianagrande
191,100,000 853,000
USA Selena Gomez
selenagomez
180,300,000 848,000
USA Beyonce Knowles
beyonce
148,700,000 770,000
USA Justin Bieber
justinbieber
139,300,000 747,000
USA Taylor Swift
taylorswift
135,000,000 722,000
USA Jennifer Lopez
jlo
124,000,000 663,000
USA Nicki Minaj
nickiminaj
116,800,000 625,000
USA Kendal Jenner
kendalljenner
132,000,000 608,000
USA Khloe Kardashian
khloekardashian
114,200,000 608,000
USA Miley Cyrus
mileycyrus
110,900,000 593,000
USA Kourteney Kardashian
kourtneykardash
94,800,000 514,000
USA Kevin Hart
kevinhart4real
93,100,000 499,000
USA Demi Lovato
ddlovato
85,100,000 455,000
USA Robyn 'Rihanna' Fenty
badgalriri
83,900,000 449,000
USA Balcalis 'Cardi B' Almanzar
iamcardib
68,400,000 366,000
USA Billie Eilish
billieeilish
64,500,000 346,000
USA LeBron James
kingjames
66,700,000 307,000
USA Gigi Hadid
gigihadid
54,700,000 293,000
USA Will Smith
willsmith
46,100,000 246,000
USA Shay Mitchell
shaymitchell
28,200,000 151,000
USA Eleonora Pons
lelepons
41,100,000 142,800
USA Stephen Curry
stephencurry30
30,700,000 142,000
USA Floyd Mayweather
floydmayweather
23,600,000 108,800
USA Madelaine Petsch
madelame
20,100,000 107,400
USA Noah Centineo
ncentineo
19,400,000 103,500
USA Bella Hadid
bellahadid
31,300,000 91,900
USA Huda Kattan
hudabeauty
44,900,000 91,800
USA Sommer Ray
sommerray
25,000,000 86,400
USA Zach King
zachking
23,400,000 81,100
USA Emily Ratajkowski
emrata
26,700,000 78,300
USA Cameron Dallas
camerondallas
21,700,000 74,900
USA Chrissy Teigen
chrissyteigen
30,400,000 71,200
USA Charli D'Amelio
charlidamelio
20,600,000 71,200
USA David Dobrik
daviddobrik
13,100,000 69,900
USA Addison Rae
addisonraee
20,100,000 69,600
USA Logan Paul
loganpaul
18,000,000 62,400
USA Ronda Rousey
rondarousey
13,100,000 60,300
USA Serena Williams
serenawilliams
12,500,000 57,300
USA Jake Paul
jakepaul
13,300,000 45,900
USA Joanna Gaines
joannagaines
12,600,000 43,500
USA Dixie D'Amelio
dixiedamelio
11,600,000 40,200
USA James Charles
jamescharles
18,800,000 38,400
USA Nash Grier
nashgrier
10,600,000 36,800
USA Avani Gregg
avani
10,300,000 35,700
USA Jeffree Starr
jeffreestar
16,000,000 32,700
USA Jen Selter
jenselter
12,800,000 27,400
USA Ana Cheri
anacheri
12,700,000 27,000
USA Garret & Jessica Gee
thebucketlistfamily
2,500,000 26,500
USA Chris Burkard
chrisburkard
3,700,000 24,300
USA Jay Alvarrez
jayalvarrez
6,400,000 22,100
USA Sofia Richie
sofiarichie
6,500,000 19,000
USA Olivia Palermo
oliviapalermo
6,500,000 18,900
USA Lauren Conrad
laurenconrad
6,100,000 18,000
USA Simone Biles
simonebiles
3,900,000 17,800
USA Aimee Song
aimeesong
5,600,000 16,400
USA Virgil Abloh
virgilabloh
5,500,000 16,100
USA Ulisses Jr
ulissesworld
7,500,000 16,000
USA Naomi Giannopoulos
vegas_nay
6,800,000 13,900
USA Kelly Slater
kellyslater
2,800,000 12,500
USA Amra Olevic
amrezy
5,900,000 12,100
USA Alexa Chung
alexachung
4,000,000 11,800
USA Keith Ladzinski
ladzinski
1,700,000 11,300
USA Rosanna Pansino
rosannapansino
4,600,000 10,800
USA Chelsea Yamase
chelseakauai
1,000,000 10,700
USA Ryan Sheckler
shecks
2,200,000 10,200
USA Cristina Mittermeier
mitty
1,500,000 9,700
USA Max Holloway
blessedmma
2,100,000 9,700
USA Lindsey Vonn
lindseyvonn
2,100,000 9,300
USA Manny Gutierrez
mannymua733
4,300,000 8,900
USA Desi Perkins
desiperkins
4,300,000 8,800
USA Lauren Drain-Kagan
laurendrainfit
3,900,000 8,400
USA Bradley Martyn
bradleymartyn
3,600,000 7,700
USA Danielle Bernstein
weworewhat
2,500,000 7,400
USA Adam Gallagher
iamgalla
2,000,000 6,800
USA Yolanda Gampp
yolanda_gampp
2,900,000 6,700
USA Shaun White
shaunwhite
1,500,000 6,600
USA Massy Arias
massy.arias
2,800,000 5,900
USA Shayla Mitchell
makeupshayla
2,800,000 5,700
USA Aggie Lal
aggie
900,000 5,700
USA Mariam Ezzedine
cookinwithmima
2,300,000 5,400
USA Yumna Jawad
feelgoodfoodie
2,300,000 5,400
USA Jess Dales
jess.wandering
800,000 5,400
USA Amanda Steele
amandasteele
2,600,000 5,300
USA Jenn Im
imjennim
1,800,000 5,200
USA Kandee Johnson
kandeejohnson
1,900,000 4,000
USA Kiersten Rich
theblondeabroad
600,000 3,900
USA Kevin Curry
fitmencook
1,700,000 3,900
USA David Chang
davidchang
1,700,000 3,900
USA Rich Froning
richfroning
1,500,000 3,300
USA Christen Dominique
christendominique
1,600,000 3,200
USA Sam Asghari
samasghari
1,400,000 3,100
USA Hannah Hart
harto
1,300,000 2,900
USA Olivia Gianulli
oliviajade
1,400,000 2,900
USA Chloe Morello
chloemorello
1,300,000 2,600
USA Sonjdra Deluxe
sonjdradeluxe
1,200,000 2,300
USA Claire Saffitz
csaffitz
1,000,000 2,300
USA Brad Leone
brad_leone
1,000,000 2,200