Image Rank Name Location Niche Followers Cost per post
3 Dwayne Johnson
therock
187,300,000 1,015,000
1 Kylie Jenner
kyliejenner
181,500,000 986,000
4 Kim Kardashian
kimkardashian
175,700,000 858,000
2 Ariana Grande
arianagrande
191,100,000 853,000
5 Selena Gomez
selenagomez
180,300,000 848,000
6 Beyonce Knowles
beyonce
148,700,000 770,000
7 Justin Bieber
justinbieber
139,300,000 747,000
8 Taylor Swift
taylorswift
135,000,000 722,000
9 Jennifer Lopez
jlo
124,000,000 663,000
10 Nicki Minaj
nickiminaj
116,800,000 625,000
11 Kendal Jenner
kendalljenner
132,000,000 608,000
12 Khloe Kardashian
khloekardashian
114,200,000 608,000
13 Miley Cyrus
mileycyrus
110,900,000 593,000
14 Kourteney Kardashian
kourtneykardash
94,800,000 514,000
15 Kevin Hart
kevinhart4real
93,100,000 499,000
16 Demi Lovato
ddlovato
85,100,000 455,000
17 Robyn 'Rihanna' Fenty
badgalriri
83,900,000 449,000
18 Balcalis 'Cardi B' Almanzar
iamcardib
68,400,000 366,000
19 Billie Eilish
billieeilish
64,500,000 346,000
20 Emma Watson
emmawatson
57,500,000 308,000
21 Gigi Hadid
gigihadid
54,700,000 293,000
22 Priyanka Chopra
priyankachopra
54,000,000 289,000
23 Dua Lipa
dualipa
47,100,000 252,000
24 Will Smith
willsmith
46,100,000 246,000
25 Millie Bobby-Brown
milliebobbybrown
33,500,000 155,000
26 Shay Mitchell
shaymitchell
28,200,000 151,000
27 Madelaine Petsch
madelame
20,100,000 107,400
28 Noah Centineo
ncentineo
19,400,000 103,500
29 Davido Adeleke
davidoofficial
17,100,000 91,100
30 Raditya Dika
raditya_dika
15,700,000 83,500
31 Iggy Azelea
thenewclassic
13,500,000 72,100
32 Chrissy Teigen
chrissyteigen
30,400,000 71,200
33 Tiwa Savage
tiwasavage
11,500,000 61,400
34 Davika Hoorne
davikah
11,300,000 60,200
35 Yemi Alade
yemialade
11,300,000 60,200
36 Funke Akindele Bello
funkejenifaakindele
11,200,000 59,500
37 Ayodeji Balogun
wizkidayo
10,800,000 57,300
38 Olajide Olatunji
KSI
8,300,000 44,200
39 Tammy Hembrow
tammyhembrow
11,400,000 24,400
40 Sofia Richie
sofiarichie
6,500,000 19,000
41 Preechaya Pongthananikorn
icepreechaya
2,600,000 13,800
43 Guan Hong
kuanhung_
1,700,000 9,100
42 Wanida Termthanaporn
gybzygirlyberry
1,700,000 9,100
44 Pimpatchara Vajrasevee
pinenerize
1,000,000 5,200