| Image | Rank | Name | Location | Niche | Followers | Cost per post |
|---|---|---|---|---|---|---|
 |
1 | Kylie Jenner kyliejenner |
USA | Celebrity | 110,000,000 | 1,000,000 |
 |
2 | Selena Gomez selenagomez |
USA | Celebrity | 138,000,000 | 800,000 |
 |
3 | Cristiano Ronaldo cristiano |
Europe | Celebrity, Sport | 133,000,000 | 750,000 |
 |
4 | Kim Kardashian kimkardashian |
USA | Celebrity | 113,000,000 | 720,000 |
 |
5 | Beyonce Knowles beyonce |
USA | Celebrity | 115,000,000 | 700,000 |
 |
6 | Dwayne Johnson therock |
USA | Celebrity | 109,000,000 | 650,000 |
 |
7 | Justin Bieber justinbieber |
USA | Celebrity | 100,000,000 | 630,000 |
 |
8 | Neymar da Silva Santos Junior neymarjr |
South America | Celebrity, Sport | 101,000,000 | 600,000 |
 |
9 | Kendall Jenner kendalljenner |
USA | Celebrity | 92,400,000 | 500,000 |
 |
10 | Khloe Kardashian khloekardashian |
USA | Celebrity | 76,700,000 | 480,000 |