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2022
Instagram Richlist
Official Hopper HQ List. 2018-2021
UK
Top 100 List
Rank
Name
Niche
Location
Followers
Cost Per Post
1
Dua Lipa
@
dualipa
Cancelled?
Celebrity
UK
83,218,290
$
451,000
2
David Beckham
@
davidbeckham
Cancelled?
Sport
UK
73,222,030
$
397,000
3
Emma Watson
@
emmawatson
Cancelled?
Celebrity
UK
66,550,219
$
361,000
4
Millie Bobby-Brown
@
milliebobbybrown
Cancelled?
Celebrity
UK
48,559,311
$
264,000
5
Gareth Bale
@
garethbale11
Cancelled?
Sport
UK
46,880,333
$
255,000
6
Conor McGregor
@
thenotoriousmma
Cancelled?
Sport
UK
45,468,046
$
247,000
7
Demi Mawby
@
demirose
Cancelled?
Influencer
UK
19,653,619
$
81,000
8
Olajide Olatunji
@
KSI
Cancelled?
Celebrity
UK
11,367,628
$
72,000
9
Paul Nicklen
@
paulnicklen
Cancelled?
Travel
UK
7,340,547
$
58,000
10
Rosie Huntington-Whiteley
@
rosiehw
Cancelled?
Fashion
UK
15,369,781
$
54,000
11
Charlotte Crosby
@
charlottegshore
Cancelled?
Celebrity
UK
7,864,438
$
50,000
12
Zoe Sugg
@
zoesugg
Cancelled?
Influencer
UK
9,378,910
$
39,000
13
Gordon Ramsey
@
gordongram
Cancelled?
Food
UK
13,681,479
$
38,000
14
Molly Mae Hague
@
mollymae
Cancelled?
Influencer
UK
6,384,247
$
27,000
15
Jamie Oliver
@
jamieoliver
Cancelled?
Food
UK
9,097,200
$
26,000
16
Simeon Panda
@
simeonpanda
Cancelled?
Fitness
UK
8,109,540
$
21,000
17
Jack Morris
@
jackmorris
Cancelled?
Travel
UK
2,650,693
$
21,000
18
Tommy Fury
@
tommyfury
Cancelled?
Influencer
UK
4,127,076
$
17,000
19
Maura Higgins
@
maurahiggins
Cancelled?
Influencer
UK
3,480,262
$
15,000
20
Joe Wicks
@
thebodycoach
Cancelled?
Food
UK
4,458,619
$
13,000
21
Pat McGrath
@
patmcgrathreal
Cancelled?
Beauty
UK
4,411,025
$
11,000
22
Louis Cole
@
louiscole
Cancelled?
Travel
UK
1,102,472
$
9,000
23
Nigella Lawson
@
nigellalawson
Cancelled?
Food
UK
2,783,342
$
8,000
24
Abby Roberts
@
abbyroberts
Cancelled?
Beauty
UK
2,484,953
$
6,000
25
Ella Mills
@
deliciouslyella
Cancelled?
Food
UK
2,115,519
$
6,000
26
Jay Swingler
@
byjayswingler
Cancelled?
Influencer
UK
1,333,766
$
6,000
27
Alicia Roddy
@
lissyroddyy
Cancelled?
Fashion
UK
1,469,440
$
6,000
28
Yottam Ottolenghi
@
ottolenghi
Cancelled?
Food
UK
2,071,390
$
6,000
29
Megan Crabbe
@
meganjaynecrabbe
Cancelled?
Influencer
UK
1,289,237
$
6,000
30
Lorna Andrews
@
lornaluxe
Cancelled?
Fashion
UK
1,435,146
$
5,000
31
Sarah Ashcroft
@
sarahhashcroft
Cancelled?
Fashion
UK
1,224,271
$
5,000
32
Nikki Wolff
@
nikki_makeup
Cancelled?
Beauty
UK
1,865,011
$
5,000
33
Lydia Millen
@
lydiamillen
Cancelled?
Fashion
UK
1,158,169
$
5,000
34
Jamie Genevieve
@
jamiegenevieve
Cancelled?
Beauty
UK
1,415,741
$
4,000
35
Patricia Bright
@
thepatriciabright
Cancelled?
Beauty
UK
1,266,713
$
4,000
36
Coleen Rooney
@
coleen_rooney
Cancelled?
Celebrity
UK
925,284
$
4,000
37
Estée Lalonde
@
esteelalonde
Cancelled?
Influencer
UK
684,936
$
3,000
38
Leo Mandella
@
gullyguyleo
Cancelled?
Fashion
UK
706,507
$
3,000
39
Grace Beverley
@
gracebeverley
Cancelled?
Fitness
UK
1,019,553
$
3,000
40
Ali Gordon
@
aligordon
Cancelled?
Fashion
UK
723,974
$
3,000
41
Munroe Bergdorf
@
munroebergdorf
Cancelled?
Fashion
UK
557,911
$
2,000
42
Anna Newton
@
theannaedit
Cancelled?
Influencer
UK
477,382
$
2,000
43
Em Ford
@
mypaleskinblog
Cancelled?
Beauty
UK
708,895
$
2,000
44
Alice Liveing
@
aliceliveing
Cancelled?
Fitness
UK
696,931
$
2,000
45
Lily Pebbles
@
lilypebbles
Cancelled?
Influencer
UK
429,128
$
2,000
46
Charlotte Roberts
@
charlotteroberts
Cancelled?
Beauty
UK
617,842
$
2,000
47
Alex Light
@
alexlight_ldn
Cancelled?
Influencer
UK
475,180
$
2,000
48
Holly Boon
@
hollyboon__
Cancelled?
Beauty
UK
483,825
$
2,000
49
Rebekah Vardy
@
beckyvardy
Cancelled?
Celebrity
UK
412,557
$
2,000
50
Sonny Turner
@
sonnyturner___
Cancelled?
Fashion
UK
268,463
$
1,000
51
Stephanie Yeboah
@
stephanieyeboah
Cancelled?
Influencer
UK
236,048
$
1,000
52
Jasmine & Melissa Hemsley
@
hemsleyhemsley
Cancelled?
Food
UK
294,010
$
1,000
53
Clerkenwellboy
@
clerkenwellboyec1
Cancelled?
Food
UK
300,013
$
1,000
54
Kenny Ethan Jones
@
kennyethanjones
Cancelled?
Influencer
UK
92,689
$
1,000
55
Jules von Hep
@
julesvonhep
Cancelled?
Influencer
UK
82,557
$
1,000
56
Gina Martin
@
ginamartin
Cancelled?
Influencer
UK
108,800
$
1,000
57
Jamie Windust
@
jamie_windust
Cancelled?
Influencer
UK
62,268
$
1,000
58
Michael Brooks
@
the_brooksbrother
Cancelled?
Beauty
UK
84,146
$
1,000