How to Find Trending Hashtags on TikTok

One of the most potent tools in a TikTok creator’s arsenal is the use of trending hashtags on TikTok. These trending hashtags not only enhance the discoverability of your content but also help you tap into the pulse of the TikTok community when combined with the best times to post for your audience.

In this article, we’ll delve into the art and science of discovering and utilizing trending hashtags on TikTok, offering you valuable insights and strategies to elevate your content game. Whether you’re a seasoned TikTok creator or just starting your journey, understanding how to find and leverage trending hashtags can be a game-changer in your quest for TikTok fame.

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Why Are Hashtags Important On TikTok

A hashtag is a group of characters preceded by the pound symbol (#). Using hashtags connects your material with related information, making it simpler for users to locate the clips and search engines to find them.

Creators use hashtags on TikTok to categorize their work and expand their audience. Users may click the hashtags to watch all the other videos that utilize a certain hashtag. You just need to search for #cutecat if you want to spend hours scrolling through beautiful cat clips. 

Most TikTok viewers spend most of their time on the For You Page (FYP) rather than their following page. TikTok stores all the clips it believes you would like on the For You Page. The algorithm performs its magic here. 

3 benefits of using hashtags on TikTok are:

  • Discoverability: A newly created account with no followers can gain viral status and reach millions of users. The usefulness of hashtags as a user-generated tagging mechanism is vital. Who uses which hashtag and when is not within the control of a single party. 
    Hashtags broaden the audience for your clips by making your clips visible to visitors besides your followers. It helps people looking for the type of content you make to find you.
  • Develop a community: By including relevant and appreciated TikTok hashtags in your clips, you can build a following of people who regularly watch your material.
    Additionally, including hashtags draws in new users who are already interested in the type of content you offer, increasing views, likes, and comments, all of which build community.
  • Join the latest trends: TikTok trends and challenges are a great way of increasing the visibility of your account and clips. Millions of people follow and engage in these trends. So If a new one goes viral, give it a shot. 
    Some TikTok challenges are harder to hop into than others, but participating in the trend is a wonderful way to attract newer, more active viewers to your content.

1) Utilizing TikTok’s Discover Page

The simplest method to find out which hashtags are popular on the platform right now is to check out the Discover page, which features a selection of the most popular users, videos, sounds, and hashtags that have been properly organized. 

2) Utilizing The For You Page

TikTok’s “For You” tab can help you quickly determine what is popular on the app. The main page of TikTok is a carefully curated feed of clips called the For You page. The “For You” tab usually contains content not created by people you follow. Instead, they can be films that TikTok’s algorithm thinks you’ll like based on your site usage. 

It makes sense that films that make it to TikTok’s main page attract many viewers, so it might be useful to keep track of which hashtags frequently appear when scrolling the For You page. 

3) Study Your Audience

What hashtags are already being used by your target audience?

To join the conversation, borrow some ideas from their clips. There’s a good chance they’re not alone in utilizing or looking for the same terms or phrases.

Food reviews and recipes posted by members of the TikTok (also known as FoodTok) foodie community frequently use the hashtags #foodtiktok and #foodtok. However, you could also find unique hashtags connected to certain foods or topics, like #mukbang or #japanesefood.

You can increase your reach by engaging with these TikTok communities that already exist, so take some time to browse the clips of your most devoted fans to find hashtag ideas.

Look into the accounts that your followers follow and the hashtags they use. Along the process, you could pick up some knowledge about your own community or industry.

Use TikTok’s search bar to identify popular hashtags to increase the platform’s visibility, engagement, and reach. Popular hashtags amplify content’s discoverability by aligning it with trending topics and conversations. 

Enter a keyword or topic related to your content, industry, or niche. Explore the search results and examine the suggested hashtags that appear. Pay attention to the number of views and posts associated with each hashtag.

By incorporating these hashtags, users can tap into existing communities, increase their chances of appearing in search results, and attract a wider audience.

5) Utilize the TikTok Creative Center

The TikTok Creative Center is another place to look for the most popular hashtags on the app. It offers up-to-date information about hashtags, including what’s popular across various categories.

Additionally, it offers some helpful hashtag metrics, such as the most popular creators and viewership information.

You may view some relevant popular videos posted by US users while also viewing the hashtag trends over the previous 120 days.

The fact that this approach is very basic and has a short time frame is a major disadvantage.

6) Research Your Competition

It’s a good idea to look for your rivals when identifying the TikTok hashtags secretly receiving the most views. They’ll probably upload content comparable to yours, and if they’ve posted a successful video, looking up the hashtags they used to attract attention might help you figure out how to market your content effectively. 

You should consider more than simply your brand’s rivals. Think about TikTok influencers in your niche. Note the hashtags that these TikTok influencers utilize. Influencers on TikTok rely on their ability to create popular content for their income, so they’ll quickly recognize hashtags that are gaining traction. 

The wonderful thing about this is that the TikTok algorithm is prone to show the clip with the same hashtag to people who interact favourably with these hashtagged films. These TikTok users can get pulled in by your company. Using the same hashtags to get your material in front of them is an outstanding way to attract major audiences.

7) Take Advantage Of Hopper HQ Hashtag Explorer

Hopper HQ provides a Hashtag Explorer where users can find trending hashtags on Instagram. Although this feature currently only allows you to explore the most popular hashtags on Instagram, you can still use it to your advantage.

Use the feature to find new hashtags that are doing well on the platform, then confirm on TikTok that they are quite trending. You can also create a hashtag template on the Hopper HQ app, which you can then reuse whenever you wish!

By combining this feature with Hopper HQ’s TikTok autoposting, you can always ensure that you provide your audience with consistency. Not only, by streamlining your social media scheduling process, you’ll have more time to get creative and capture new customers.

Going viral is the best way of gaining more views and followers. – and growing your business on TikTok.

1) Focus On The Audience

One of the most common misunderstandings regarding hashtag usage on TikTok is the idea that you should overstuff your description with hashtags describing your clip’s subject. But it’s simply untrue. You still need to explain the subject of your video. However, the words that appear on the screen, the caption, or even the comments are the greatest places to do that.

You shouldn’t use hashtags to describe the subject of your video. Use such hashtags just to identify your audience. Use your hashtags as a chance to describe the audience you’re aiming to reach and the target audience you’ve created that content for.

2) Think About What You Provide

Consider what might be useful to your specific audience when considering hashtags to put in your clips. You should consider what matters to busy parents if, for example, your specialization is helping them get healthy or lose weight.

Look up hashtags connected to a search term, such as “busy mom recipes,” and then click on those to view the results. Continue searching for hashtags to use in your content, and you’ll discover a ton.

3) Branded Hashtags

Create customized hashtags of your own to attract followers. Compared to other platforms, TikTok allows you to do considerably more with a branded hashtag.

Even better, you may start a hashtag competition where you ask users to produce content (such as a song or dance) and tag it with your company’s hashtag. These contests are successful on TikTok because they encourage people to share creative inspiration.

Grow Your Audience With #Hashtags

Discover better hashtags to reach the more people, grow your follower count and get more engagement on your posts.

4) Don’t Ignore Small Hashtags

Don’t use the fact that a hashtag is super-niche and has few views on the site as an excuse not to use it if you apply the algorithm above to generate one. Consider it an opportunity to rule that area instead. Put all of your stuff under that hashtag.

The truth is that someday someone will search for that hashtag. And if your posts make up the majority of the posts people discover using that hashtag, you’ll get exposure much more quickly and gain a lot more followers than if you choose a hashtag with millions of views.

5) Create Your Own Challenges

Promote your personal hashtag with a challenge to get people to use it. In other words, offer your followers a clear assignment to do or ask them to demonstrate a certain skill. That may be a dancing move, a makeover routine, a dare, a commercial demo, or anything else.

If you use your imagination, you may come up with the next #firsttouchchallenge.

6) Consider Your Location

Unless you focus on educational content or the majority of your consumers and leads are probably firmly linked to your location. If so, it’s crucial to understand that TikTok will distribute your material to everyone in your time zone. So if you run a local business, that doesn’t really help. You don’t need to become viral with them since it’ll attract the wrong audience.

In this circumstance, use hashtags that are extremely specialized and particular to your city or state. Include your location after describing your target market or service. Take “homebuyers in Texas” as an example. By doing this, you can be confident that your material is being sent to the individuals who will really use your product or service and support the expansion of your company.

How Many Hashtags Can You Use

Although there isn’t a formal restriction, the fact that you can only use 2,200 characters or fewer for your description places a practical limit on the amount of TikTok hashtags you can use.

Each hashtag must have a minimum of three characters, which can be either a number or a letter and a space. Therefore, realistically speaking, each caption can contain up to 733 hashtags.

However, you probably won’t find single-character hashtags to be very helpful. Add extra hashtags in the comments section if you run out of room.

Hashtags In Comments?

Yes, you can put hashtags to comments on TikTok, but doing so is far less successful than doing so in the description. Be sure to include the most significant hashtags in the captions.

Wrapping it up

To get the most out of the app, utilize TikTok hashtags properly. With enough forethought and advance planning, you can utilize hashtags to promote your brand, grow your online profile, and draw a sizable new following, some of whom may become paying customers. And with the help of Hopper HQ, you can find those hashtags.

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