Boasting 800 million active users, Instagram have, arguably, changed the position of social media and its power as a really effective marketing tool.
Smarter social, one post at a time.
More tips, strategies and trends from the Hopper HQ team. Keep scrolling the archive.
Latest articles

How To Produce Epic Instagram Content For Your Business
Content creation is a key part of any marketing strategy. So we've put together the ultimate guide to creating epic Instagram content for your business...

How To Get Followers On Instagram – Step By Step Guide To 21k Followers
How to get followers on Instagram? Find out how to grow your following on Instagram with this step by step guide to take you from zero to influencer level!

How To Get Followers On Instagram – Step By Step Guide To 21k Followers
How to get followers on Instagram? Find out how to grow your following on Instagram with this step by step guide to take you from zero to influencer level!

Top 50 PR Agencies On Instagram in 2026
Instagram is one of many tools used by PR and Social Agencies, not just for their clients campaigns, but also as a channel of their own. We analysed the

Evolving From A Customer Service Department To A Team Dedicated To Customer Success
The evolution from a Customer Services department, to a team focused on Customer Success, came about in three key steps. Read more.

H&M’s Marketing Blunder Causes Highest Engaged Post On Instagram
This isn’t the first time a brand has been chastised on social media for poor marketing choices; in 2017 a we witnessed Unilever’s personal care brand

How To Get The Most Out Of Instagram
If you want to be on the right side of the Instagram algorithm, make sure your behaviour on the app is always in line with the community guidelines...

Top 5 Instagram Trends To Look Out For
In 2018, we saw dozens of updates & viral trends on our Instagram feeds and Stories, and we're expecting the same again this year! Here are our top five predictions for Instagram trends in 2019...

Top 5 Instagram Trends To Look Out For
In 2018, we saw dozens of updates & viral trends on our Instagram feeds and Stories, and we're expecting the same again this year! Here are our top five predictions for Instagram trends in 2019...

Instagram Story Highlights, Follow Hashtags & More | Instagram News
Hello, hello, hello, seasons greetings! By the looks of it Instagram has also gotten into the Christmas spirit, treating us to two major updates right

‘Battle of the Brands’ – who won Christmas on Instagram this year?
We ran the UK’s top 15 consumer brands through the tool and monitored their Instagram activity from the 4th December to the 18th December, and you may be surprised by the results, we certainly were!
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