The 2023 YouTube Rich List: Who Earns The Most from YouTube Sponsored Posts?

For the first time ever, Hopper HQ presents the 2023 YouTube Rich List 💰

YouTube is one of the oldest social media channels around and continues to have a predominant role in most of our lives. 

So, it should come as no surprise that the top YouTubers earn a hefty amount for their sponsored posts. To even be considered for a paid post from YouTube, you must have over 1,000 subscribers and over 4,000 hours of video watched. 

However, the names mentioned, have vastly surpassed these minimum requirements, making them the most expensive YouTubers to work with! 

So, following the success of the Instagram Rich List, and the launch of the YouTube Shorts Scheduling on Hopper HQ, we proudly present:

🤑 The 2023 YouTube Rich List 🤑

Without further adieu, meet the biggest names on YouTube, some might come as a suprise.

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1. Mr Beast

💵 $1,872,000 per post 
🫂 168 million subscribers
💰 $100 million net worth

Mr. Beast, known for his out-of-ordinary video content, that produces billions of views sits confidently on the top of this list.  Not only are his videos popular but shown to be quite expensive, like his real-life squid game which was said to cost over $3 million! Other stunts include spending 50 hours buried alive and offering $10,000 to anyone willing to sit in a bathtub of snakes.

2. Kids Diana Show

💵 $297,000 per post 
🫂 112 million followers
💰 $200 million net worth

The Kids Diana Show stars Eva Diana Kidisyuk, a Ukrainian-American YouTuber. With her brother Roma and parents Volodymyr and Olena, they create roleplay-oriented children’s content.  To reach a global audience her show has now been translated into several languages including Japanese, Arabic and Indonesian  

3. Like Nastya official

💵 $268,200 per post
🫂 106 million subscribers
💰 $203 million net worth

Anastasia Radzinskaya, popularly known for her YouTube channel Like Nastya, is a Russian YouTuber who, along with her parents, creates content for children. With her charming personality and engaging content, she has managed to amass a staggering net worth of over $200 million, making her one of the wealthiest child YouTubers globally.

4. Fernanfloo

💵 $252,000 per post
🫂 46 million followers
💰 $20 million net worth

Luis Alvarado, better known as Fernanfloo on YouTube, is a Salvadoran gaming and comedy YouTuber. Reaching a total of over 10 billion views, with more than 542 videos, and 46 million subscribers, makes his one of the most popular channels in Latin America. Currently being the most subscribed channel in El Salvador.

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5. Vlad and Niki

💵 $243,000 per post
🫂 99 million followers
💰 $174 million net worth

Vlas and Niki, two brothers aim their channel to preschool and early elementary school children. They feature fin and educational videos about family activities and more. Known for fluently speaking several languages like German, Spanish and French, the siblings resonated with many families across the world. Although in 5th place in our YouTube rich list, with the recent ban on their channel, they might fall off the charts.

6. A4a4a4a4

💵 $151,200 per post
🫂 46.3 million followers
💰 $50 million net worth

Vladislav Bumaga, also known online as A4 started his YouTube Channel in November 2014 and since then his account rose to over 45 million subscribers. He is regarded as one of the most well-known YouTubers who speaks Russian. His fame first originated from a video called “24 hours in a trampoline centre”, which increased his subscriber count from 200k to 1 million. 

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7. Dan TDM

💵 $135,000  per post
🫂 27.4 million followers
💰 $43 million worth

Daniel Middleton, popularly known online as DanTDM, is a British YouTuber and gamer. He is best known for gaming commentaries, especially those centred around the game “Minecraft.” Initially, his channel focused on recording videos of himself playing the popular game but as his audience grew, he broadened his focus to include other games, like “Pokémon,” “Roblox,” and more. He’s also expanded his efforts to film and television roles, one of these being a cameo in the Hollywood movie “Free Guy”.

8. shfa

💵 $79,200 per post
🫂 38.4 million followers
💰 $50 million worth

Shifa, better known online as shfa, is an 11-year-old Emirati YouTuber who primarily uploads Arabic-language entertainment videos for children. She can also be found on several other channels which upload her videos in Korean, Spanish, and French. 


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9. Logan Paul vlogs

💵 $77,400 per post
🫂 23.6 million followers
💰 $13.5 million worth

Logan Paul has been mentioned all over the internet on several occasions, with the earliest video being his experience in the “suicide forest”, Aokigahara, where he was even sued against. Since then, he has joined other professions such as wrestling and has already signed with WWE. Logan Paul was ranked as one of the highest-paid YouTubers in 2017, 2018 and 2021. 

10. Kimberly Loaiza

💵 $73,800 per post
🫂 41.2 million followers
💰 $12.6 million worth

Kimberly Loaiza is a Mexican social media influencer who rose to internet fame through her YouTube channel. On her channel, she primarily posts videos of herself singing and shares insights on lifestyle topics. With time, she subsequently developed a very large following on other social media channels like TikTok, with over 60 million followers.

And there you have it, this concludes the 2023 Hopper HQ YouTube Rich List

Enjoyed this? You might also like:
The 2022 Instagram Rich List
The 2022 Pinterest Rich List
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Want to be considered for next year’s list?

We’re now taking applications for influencers looking to be considered for the Youtube Rich List 2024 – if you’d like to nominate yourself or your client, complete this form.

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Visually plan your social content. Instagram, TikTok, Twitter, Facebook, LinkedIn + Pinterest.