How to Get More Followers on X (formerly Twitter)

After our popular article on how to gain followers on Instagram, we’re excited to help you get more followers on X.

In a bold move, Elon Musk has ushered in a new era of social media by rebranding Twitter as “X.” With this change comes a fresh opportunity for users to establish their presence on the platform and grow their follower count.

Over 70% of X users enjoy using the platform to discover what’s new, making it an ideal space for sharing innovative ideas and breaking news. Whether you’re an individual looking to expand your personal brand or a business aiming to reach a broader audience, tapping into the strategies outlined below will help you amass a devoted following on X.

Moreover, 53% of people on X are more likely to be the first to buy new products, highlighting the platform’s potential for businesses to connect with early adopters and drive product adoption

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One of the most effective ways to gain attention and followers on X is by staying on top of trending topics. Monitor the latest news, events, and discussions in your industry or niche. Find keywords and hashtags that resonate with your target audience, and incorporate them into your tweets. When you participate in ongoing conversations, your content becomes more discoverable, increasing the likelihood of engagement and new followers.

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Stay authentic while jumping on trends. Craft tweets that genuinely contribute to the discourse and showcase your expertise. This will not only attract followers who share your interests but also position you as a knowledgeable voice in your field

You can find popular trends right on the app or desktop site. Head to your X profile and select the Explore Page. Here, you’ll be shown popular events that are happening around you and trending hashtags.

Explore Tab on X

2. Create Valuable Content:

In the digital realm, content is king. People follow accounts that provide them with valuable insights, entertainment, or inspiration. To attract and retain followers, your tweets should offer something meaningful. Craft unique, original content that resonates with your target audience’s needs and preferences.

Incorporate a variety of content formats to keep your feed engaging. Alongside text-based tweets, share visuals, images, and videos that capture attention and convey your message effectively. Visual content tends to be more shareable, widening your reach and exposing your profile to potential followers who may not have encountered it.

Based on a 2022 worldwide online survey, it was found that 55% of individuals who use X/Twitter on a weekly basis expressed a preference for informative content on the platform. In contrast, nearly 40% of users indicated a desire for relevant posts, and approximately one-third of users favoured humorous content. Despite the majority of users showing a preference for informative content, 35% mentioned an inclination toward trending posts.


Statistics from Statista

3. Tweet Consistently:

Consistency is key when it comes to getting followers on X. Develop a content calendar that outlines your posting schedule. Whether it’s daily, several times a week, or weekly, having a predictable cadence helps your audience know when to expect new content from you. This fosters a sense of anticipation and keeps your followers engaged.

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Your content calendar doesn’t have to be rigid. Be flexible enough to incorporate real-time events and discussions while staying true to your overall posting plan. Over time, your consistency will help you become a reliable source of information and entertainment, attracting followers who appreciate your dedication.

Regular posting also encourages engagement from your followers. When you consistently provide valuable content, you create opportunities for likes, retweets, replies, and shares, all of which can increase your reach and attract new followers.

4. Engage with Thought Leaders:

Follow and interact with thought leaders, influencers, and experts in your industry. Engaging with their content, retweeting their posts, and sharing your insights can help you gain visibility within your community. This not only enhances your credibility but also exposes your profile to their followers, some of whom might find your content valuable and choose to follow you.

When engaging with thought leaders, aim to foster genuine connections. Instead of merely seeking attention, contribute meaningfully to their discussions and showcase your expertise. Authentic interactions can lead to fruitful relationships and increased followers.

Below is an example of how X users engage with Elon Musk and still benefit from his popularity. In the comment below his post, you may see that it got over 6 thousand impressions, 28 comments and almost 100 likes.

Elon Must X post

5. Promote Your @Name Everywhere:

To expand your follower count on X, make your profile easy to find across various channels. Incorporate your X handle into your online presence by adding a follow button to your website or blog. Include a link to your X profile in your email signature, encouraging recipients to connect with you on the platform. Even in the physical world, integrate your X handle into your business cards and other promotional materials.

By seamlessly connecting your online and offline presence, you provide multiple touchpoints for potential followers to discover and connect with you on X. You can also choose to promote your tweets on other social channels like Instagram by joining the trend of creating tweets into visual posts. X does streamline the process for you by adding the Instagram Stories icon on the share feature of a public tweet.

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6. Tap into Your Existing Customer Base:

Your existing customer base can serve as an invaluable resource for gaining followers on X. Leverage your email contacts to let your customers know about your presence on the platform. Sending a brief email informing them about your new X handle and encouraging them to follow you can yield positive results.

In essence, tapping into your existing customer base is a strategic approach to growing your Twitter followers. It leverages the trust, familiarity, and loyalty you’ve already established with your customers, helping you build a more engaged and supportive follower base on the platform. It’s an effective way to kickstart your Twitter presence and gradually expand your reach.

X provides an avenue for them to share feedback, ask questions, and offer suggestions. By actively responding to their interactions, you not only strengthen your relationship with them but also demonstrate your commitment to customer satisfaction, which can attract new

Were you aware that you can locate your current customers who are already active on Twitter using their email addresses? Just upload your existing email contacts and inform your customers that you’re prepared to engage in conversations by following them on Twitter.

Image from LifeWire

7. Use a Social Media Management tool

Hopper HQ and other social media tools provide invaluable insights through analytics. Discovering your audience’s behaviour, such as the best times to post, allows you to optimize your content strategy. By posting when your audience is most active, you increase the chances of your tweets reaching a wider and more engaged audience.

You’ll be able to track engagement rates which will help you identify which tweets resonate most with your followers. Armed with this knowledge, you can fine-tune your content to foster more likes, retweets, and replies, thereby enhancing your visibility and attracting new followers.

With Hopper HQ, you can schedule and autopost tweets in advance, ensuring a steady stream of content even during busy periods. This consistency keeps your current followers engaged and entices new ones to hit that “Follow” button.

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In Conclusion

As Elon Musk’s rebranded X takes the spotlight, the opportunity to grow your follower count and establish your presence on the platform is more exciting than ever.

By strategically tapping into trending topics, creating valuable content, maintaining a consistent posting schedule, engaging with thought leaders, promoting your @name across channels, and leveraging your existing customer base, you can effectively get more followers on X and foster a vibrant online community.

Remember, building a follower base takes time and effort, so stay patient and committed to providing value to your audience. As you do, your X journey will undoubtedly lead to a flourishing follower count and a thriving online presence.

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