The days when traditional ads could work are far behind us. Modern customers seek peer recommendations, so it's no wonder that influencer marketing is
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More tips, strategies and trends from the Hopper HQ team. Keep scrolling the archive.
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Best Practice Tips for Managing Instagram Video Content
Whether to be entertained, learn something new, discover brands, or buy products, audiences love watching videos on Instagram. And well aware of this

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The past decade has been the time of social media. Facebook, Twitter, and now Instagram have all become integral channels through which businesses engage

Getting The Most From Your Sponsored Instagram Story
Since Instagram launched its Stories feature in 2016, the number of people using the app has rocketed from millions to billions of monthly active

4 Best Ways to Engage on Instagram to Convert Followers
Since its launch back in 2010, Instagram has grown into one of the most popular social media platforms and a powerful marketing channel. In fact,

12 Social Media KPIs You Should Be Tracking In 2026
Social media KPIs you should be tracking for your 2026 campaigns. See what to track and how to do it in this article.

How To Get The Most Out Of Your Influencer Campaign
Influencer marketing can be expensive business. Make sure you're getting the most out of your influencer campaigns on Instagram with these tips!

A Guide To Using Content Calendars For Instagram
Use a Content Calendar to organize your incoming bank of images. Hopper HQ explains in this article how to forward plan your scheduling.

9 Creative Instagram Caption Ideas for Marketers
Writer's block? Take inspiration from these Instagram caption ideas to make your posts stand out from the crowd! Let’s dive into some practical ways you can begin writing successful Instagram captions that increase engagement...

6 Rules Small Fashion Brands On Instagram Must Follow To Stand Out
Instagram is a great platform for small fashion brands to build their audience and gain new customers. Follow these 6 rules to succeed and grow...

8 Ways To Leverage User-Generated Content To Boost Your Branding Efforts
How to use user-generated content to boost your brand online in 8 easy steps. Keep reading and increase your brand reach.

3 LinkedIn Marketing Tips to Take Your Profile to the Next Level
LinkedIn is no longer just a platform for job seekers. Over the years it has transformed into a platform that both new jobseekers and CEOs can use to
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