Here's something we all can agree on: Instagram has turned into a powerful sales machine, and most marketing specialists wrestle with a question on what
Smarter social, one post at a time.
More tips, strategies and trends from the Hopper HQ team. Keep scrolling the archive.
Latest articles

A Guide To Effective Social Media Workflows For Remote Teams
Remote working has its pros and cons. On the upside, you can wear pyjamas without fear of judgment from your colleagues and there is zero commute. On the

How to Use Instagram for Business in 2026
Instagram for business is a great platform to generate sales and leads for your business. Learn how to make the most of it.

How Do You Get On The Instagram Explore Page?
For your business, running an Instagram account is more than just having fun. Whether you run a multi-million-dollar company or a local store, you want to

Instagram Influencers: Best Practices For Both Parties
The days when traditional ads could work are far behind us. Modern customers seek peer recommendations, so it's no wonder that influencer marketing is

Best Practice Tips for Managing Instagram Video Content
Whether to be entertained, learn something new, discover brands, or buy products, audiences love watching videos on Instagram. And well aware of this

Storytelling 101: Using Video to Connect With Audiences
The past decade has been the time of social media. Facebook, Twitter, and now Instagram have all become integral channels through which businesses engage

Getting The Most From Your Sponsored Instagram Story
Since Instagram launched its Stories feature in 2016, the number of people using the app has rocketed from millions to billions of monthly active

4 Best Ways to Engage on Instagram to Convert Followers
Since its launch back in 2010, Instagram has grown into one of the most popular social media platforms and a powerful marketing channel. In fact,

12 Social Media KPIs You Should Be Tracking In 2026
Social media KPIs you should be tracking for your 2026 campaigns. See what to track and how to do it in this article.

How To Get The Most Out Of Your Influencer Campaign
Influencer marketing can be expensive business. Make sure you're getting the most out of your influencer campaigns on Instagram with these tips!

A Guide To Using Content Calendars For Instagram
Use a Content Calendar to organize your incoming bank of images. Hopper HQ explains in this article how to forward plan your scheduling.
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