Perfecting your Instagram aesthetic should definitely be #1 on your social media new year’s resolutions…
If you’re not thinking of your feed theme or an overall Instagram aesthetic in your social media marketing, then you’re missing out!
It’s not just about having a great-looking feed, but it also helps with your branding and may even help you come up with something awesome when you’re running low on what to post to Instagram.
So, how do you pick or decide on an Instagram aesthetic?
Looking at other accounts for inspiration is research, but at the end of the day, your aesthetic should be about you and/or your brand.
You can ask yourself these questions when deciding on an aesthetic…
- What kinds of posts do I want to share?
- What colors or color palette do I like?
- When people look at my feed, how do I want them to feel?
- What do I enjoy photographing and posting?
Now that you have some idea of Instagram aesthetics, you can adapt and make your own! You’ll need to make sure your posts have a consistent look for that cohesive Instagram aesthetic you’re aiming for.
Here are some tips to keep up with your new Instagram aesthetic…
#1 Use Similar Filters
Editing tools like Instasize have a wide selection of filters that can help you achieve the Instagram aesthetic you’re looking for in a jiffy.
Want to go for something moody? How about bright and minimalist? Maybe something more vintage and rustic? There’s a filter for that!
The great thing about filters is that you can still customize them depending on intensity. You can even adjust photo settings like Brightness, Contrast, and Shadow to make a good photo great, and ready for your feed.
If you use the same filter on every post, it will give your content the consistency that creates a successful Instagram aesthetic.
#2 Plan Ahead
It’s impossible to keep up an awesome and well-curated Instagram aesthetic when you’re posting on the fly.
You want to make sure every new post fits well with your current feed, and nothing clashes or look repetitive. On Instagram planners like Hopper HQ and Instasize, you can reorder your photos to see how they all fit together on your feed:
If you want to have consistent updates, you may also want to take multiple photos that are perfect for your aesthetic and bank them to keep up with your posting schedule.
#3 Take Inspiration From Others
Finding your Instagram feed aesthetic doesn’t mean there’s nothing new to learn. Explore other accounts, always keep your eyes peeled for inspiration.
How do your favorite Instagram accounts execute their feed aesthetic? How do they frame or crop their shots? How much do they edit? How strong was the filter?
The only way to up your Instagram aesthetic is to constantly improve it. Instagram is always changing and new trends always arriving on the platform. You can always do better when it’s time for the next post!
#4 White Borders
Sometimes using white space between feed rows can make not only your feed pop, but also your individual images.
Consider resizing the aspect ratio of your photos to 4:3 or 2:3, and placing them on a white background, so that when they are posted, each row of your feed has a white (or any color of your choice) border of separation.
You can find out how to do this, and more, in the guide below:
About the author:
Natasha Ponomaroff is the Senior Marketing Director of Instasize, content creating tool kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of creatives who are currently using Instasize to curate awesome online content.