The 2023 Instagram Rich List — Who Earns The Most From Sponsored Instagram Posts?

The 2023 Instagram Rich List is here for the SEVENTH edition bring Cristiano Ronaldo to the top of the 2023 Instagram Rich List!

Instagram continues to be the most dominant social media channel for partnerships and collaborations with influencers. However, the million-dollar question (quite literally) is,  who’s the highest-paid celeb of 2023?  

The sports niche continues to dominate the top 3, with Christiano Ronaldo in 1st and Lionel Messi right behind in 2nd place, a step closer to where he was last year (3rd place right after Kylie Jenner).

Speaking of the Kardashians, although still in the top 10, Kylie has dropped from being the runner upper to 4th place. Kim this year is in 8th compared to her 6th place position last year, while Khloe lowered one position to 10th place. Unfortunately, Kendall didn’t make it to the top 10 list, leaving her in 12th place. 

Based on Hopper HQ internal data, agency rates and public information, you can now find out just how much your favourite celebrities are earning for their sponsored posts.

With other public figures like Mr. Beast and Jake Paul on the rise, we’ve also curated the highest-earning YouTubers for 2023, go check it out! 

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So, just as we did in 2017, 2018, 2019, 2020, and 2021, 2022, Hopper HQ presents:

💰 The 2023 Instagram Rich List 💰

🤑 2023 Top 10 Highest-Earning Instagram Stars 🤑

1. Cristiano Ronaldo

👥 596 million followers
💵 $3,233,923 per post

Cristiano Ronaldo continues to sit at the top of the list with the highest-ever potential earning, making an average of $ 3.2 million per post compared to $2,3 million per post last year. Also, the football Idol is on the verge of reaching 600 million followers, which should happen any minute now! 

2. Lionel Messi

👥 479 million followers
💵 $2,596,834 per post

It’s no surprise that Lionel Messi places himself right behind his competitor Ronaldo. The rivals have made a significant amount of noise with their collaboration in the popular Luis Vitton campaign, which could have boosted Messis’ position to 2nd place.

3. Selena Gomez

👥 426 million followers
💵 $2,557,825 per post

Selena Gomez has come a long way this year, with rumours of being bullied by “mean girl” Haley Bieber.  In the past year Selena has risen to 3rd place for best-paid Instagram star, but what’s more astonishing, is her increase of over 100m followers.

4. Kylie Jenner

👥 397 million followers
💵 $2,385,757 per post


Kylie Jenner, who used to be the runner-up, has fallen to 4th place in the 2023 Instagram Rich List. With the birth of her second child, she has moved away from the spotlight to focus on building her family. 

5. Dwayne Johnson

👥 387 million  followers

💵 $2,325,862 per post

Dwayne Johnson or commonly known as “The Rock” has kept his place as 5th on the Rich List, the exact same position as in 2022.  However, with a 5 million increase in followers.  

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6. Ariana Grande

👥 377 million followers
💵 $2,263,171 per post

Ariana Grande has been mentioned all over social media due to her recent split from her husband Dalton Gomez and rumoured relationship with Wicked co-star Ethan Slater. Pushing her up to 6th place, one step higher than where she was last year.   

7. Kim Kardashian 

👥 362 million followers
💵 $2,175,235 per post


After having been in 6th place in our 2022 Instagram rich list, the Skims owner has dropped down to 9th this year. She has gotten quite a bit of backlash when it comes to her feud with her sister Kourtney, which could have impacted her popularity.

8. Beyonce

👥 314 million followers
💵 $1,888,884 per post

Beyonce however, has kept her eighth place for the third year in a row! The queen B continues to keep her place in the top 10 richest Instagram celebrities. 

9. Khloe Kardashian

👥 310 million followers
💵 $1,865,236 per post

Khloe Kardashian jumps to 9th place, shown to be a favourite amongst the Kardashian fans. Making her the 3rd best-paid Kardashian/Jenner after Kylie and Kim. Having had a tough time with her relationship with Tristian Thompson and the birth of her second child, she has won her fans’ hearts. 

10. Justin Bieber

👥 237 million followers
💵 $1,762,436 per post

Justin Bieber has reached the top 10 best-paid Instagram celebrities after not having made it in 2022.  Being stuck in the middle of what people calling a “love triangle” with Hailey Bieber and Selina Gomez, his popularity has grown. 

Check out the full 2023 Instagram Rich List here – featuring the highest-earning social media stars.

You might also like:
The 2023 YouTube Rich List
– The 2023 Virtual Influencer Rich List

Want to be considered for next year’s list?

We’re now taking applications for influencers looking to be considered for the Instagram Rich List 2024 – if you’d like to nominate yourself or your client, complete this form.

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