How To Schedule Instagram Posts (And Why You Should)

How do you schedule Instagram posts? It’s a question we hear amongst Instagram users far and wide, which is why we put together this step by step guide.

In this article we’ll talk you through how to schedule Instagram posts, and why you should get started right away!

Knowing how to use an Instagram scheduler is perhaps one of the most integral marketing strategies you can use to help the growth of your Instagram account.

It’s a simple formula: the more consistently active you are on Instagram, the better your account will perform. Your followers want to see great content, and they want to see it often!


  1. Why You Should Schedule Instagram Posts
  2. How To Schedule Instagram Posts
  3. Plan Your Instagram Feed
  4. Schedule Captions & Hashtags
  5. How Often Should You Post To Instagram?
  6. When Is The Best Time To Schedule Instagram Posts?

Plan your social media posts.

Visually plan your posts. Drag and drop everywhere.

Why You Should Schedule Instagram Posts:

As well as being a fundamental strategy for growth and organisation, scheduling your posts to Instagram has many benefits, including:

1. Saving Time ⏰

Scheduling Instagram posts saves you a great deal of time! Having to open the Instagram app, upload a photo, write a caption and then post it is a tedious task.

Uploading, managing and planning your content in advance streamlines this process, as you’re able to schedule multiple Instagram posts at once, with captions and hashtags, and don’t have to be anywhere near a phone when you want the posts to go out.

2. Content Management 📱

Organising your content on social media can be a big task, especially if you’re managing multiple accounts. Schedule Instagram posts to help manage what content is going out when, posting consistency, feed aesthetic and much more!

This prevents against any rushed or last minute posts, which will improve the overall quality of content going out.

3. Posting From PC 🖥

One of the many limitations of Instagram is the inability to post content via a desktop web browser. This is naturally problematic for brands, photographers, influencers and any users who have to juggle between their phones and desktop to post content.

Using an Instagram scheduler allows you to cut out these steps and upload your posts straight from your computer files, Dropbox, Google Photos and many other online storage systems.

4. Planning Your Instagram Feed 🎨

If you’re looking to take your Instagram to the next level, you need to start planning your feed in advance to maintain the aesthetic your followers love to see!

Using an Instagram scheduler allows you to visually plan your feed, ensuring your posts are cohesive, do not clash, and keep any patterns or themes in tact on your profile.

5. Managing Multiple Accounts 👥

Having more than one Instagram account has become a common trend, whether you have separate accounts for business, are a social media manager for other brands, or even have accounts for your hobbies! Managing multiple accounts and maintaining posting regularity requires a huge amount of time and organisation.

Using software to schedule Instagram posts takes away the burden of account management, and allows you to focus more time on the fun creative parts, like content creation!

⭐ Find out how to create a winning Instagram marketing strategy here

Video Tutorial: How To Schedule Instagram Posts

How to Schedule Instagram Posts: A Step By Step Guide

Unlike Facebook, scheduling posts to Instagram cannot be done directly. In order to be able to schedule Instagram posts, you need to use an Instagram scheduling tool.

We will naturally be favouring Hopper HQ for photo, video and carousel post Instagram scheduling. Hopper HQ has a free 14 day trial so you can get set up and test out all the features free of charge!

You can also check out a full independent review of Hopper HQ here.

Without further ado, here’s how to get started (I have set up an account from scratch to show you how easy it is)

Step 1: Create a Hopper HQ account

First thing’s first, to schedule Instagram posts you’ll need a Hopper HQ account. Signing up only takes a few minutes, and the best part is you’ll receive a free 14 day trial to test it out!

Plan your social media posts.

Visually plan your posts. Drag and drop everywhere.

Step 2: Connect your Instagram Account

Once you’ve registered with Hopper HQ, you’ll be taken to a dashboard where you can connect your social accounts in order to manage and schedule your posts.

Plan & schedule social media ahead of time.

Video, gallery, image & text only posts

Calendar, feed & grid preview

Instagram, Facebook & Twitter


Step 3: Upload Photos & Videos

Now you’re connected and verified with Hopper HQ you can begin to schedule Instagram posts…

Select Images/Videos — Head to the dashboard and click ‘Create Posts’.

From here you’ll be able to bulk upload up to 50 files from your computer, a URL, the web, or from Dropbox, Google Drive, Google Photos or Box.

schedule instagram posts
Bulk upload your photos and videos to schedule them to Instagram

Edit Images — Once uploaded, you’re taken to the bulk edit view where you can add more images to make a gallery post, as well as crop, and edit your images.

If your files are not the correct size for Instagram, you will see an alert to crop using the pre-set dimensions. Click on the crop icon to make your image square, portrait or landscape.

schedule instagram posts
We’ll let you know if your image is the wrong dimensions for Instagram and you can fix it straight away.
Crop your image using Instagram’s pre-set ratios.

Click on the paintbrush icon to go to Hopper HQ’s in-app editing software! Here you can add filters, edit brightness, and even add light leaks, text and stickers.

schedule instagram posts
Editing software in Hopper HQ

Step 4: Final touches

Captions & Hashtags — Once you’ve finished editing, you can write out both your captions and first comments for all of your posts. These will be published with your post at its scheduled time. 

You can add hashtags, emojis, and tag users you’re mentioning in your captions on Hopper HQ.

Also add location tags to increase your reach! Instagram posts with locations receive 79% more engagement than those without, so we’d recommend using this feature.

Schedule Instagram Posts — Now you’re happy with your posts, you have the choice to Post Now, schedule a date & time, or save as a draft (a handy feature if you’re working in a team).

schedule instagram posts
Select your date and time to schedule to Instagram, or post instantly.

Done! — Click ‘Save Changes’ to schedule your posts.

Your posts will all appear in the Posts and the Calendar view, and any changes can be easily made by drag and dropping.

The Hopper HQ calendar allows you to ensure posting consistency when you schedule Instagram posts! View your content by month or week, and drag and drop to move things around.

schedule instagram posts
The content calendar planner on Hopper HQ – visually manage what posts are going out when, and easily drag and drop to change their scheduled date!

Plan Your Instagram Feed

Another benefit of scheduling Instagram posts is being able to plan your feed in advance.

There’s huge advantages to knowing what your posts will look like next to each other once they’re published on your Instagram feed:

  • Content variety

Posting manually (and often in a rush) means you can end up posting too much of the same type of content.

Whether it’s text posts, product shots, or employee photos, a good Instagram feed is one with a variety of content. Scheduling and planning your feed in advance means you can ensure your content does not look repetitive.

  • Feed colour scheme

Many Instagram accounts stick to a colour scheme to give their profiles an impressive cohesive look. Remember, when people land on your Instagram profile, they see the feed as a whole rather than individual posts.

By planning your feed with an Instagram scheduler, you can easily maintain a colour scheme by checking your scheduled posts match your existing ones.

Examples of Instagram feeds with consistent colour schemes

Hopper HQ has a drag and drop Instagram Grid Planner, so you can perfect your feed aesthetic as you schedule Instagram posts.

If you think one of your scheduled posts would look better next to a different post, you can drag and drop it and it will automatically change the posting order.

Schedule Captions And Hashtags

Another advantage to scheduling Instagram posts, is therefore the ability to plan your captions and hashtags in advance!

Captions are one of the most time consuming areas of Instagram marketing, and therefore should never be rushed on the spot! Especially as a good caption can be vital for high engagement on a post:

  • Ask questions

Encourage interaction with your followers by asking questions in your captions! Generally people like offering their opinion about things they’re interested in. If you know the kinds of conversations your target audience are having on Instagram, cater your questions around those topics.

  • Tell stories

Don’t be afraid of a long caption! As humans we love stories and storytellers. Try and weave a personal story into your Instagram caption — it will make you seem more human to your followers and also keep people on your post for longer!

  • ‘Tag a friend’

A classic but a goodie, ask your followers to tag a friend who ought to see your post! If you know your target audience well you’ll know the kind of content that will appeal, and the subtle call to action will result in an influx of comments on your post!

In terms of hashtags, we recommend splitting them between your caption and first comment, and always keeping them highly relevant to what you’re posting.

The right hashtags can increase your reach and engagement significantly. But how can you find the best hashtags to use?

  • Related hashtag search

On the Instagram app, if you search any hashtags in the Tag search bar, Instagram will provide suggestions of similar and related hashtags. This is a great way to find new popular hashtags in your industry.

  • Audience hashtag research

Another sure-fire way of finding the best hashtags is by researching which ones your target audience are using. Take some time exploring your target demographic and customers on Instagram to see what they hashtag their posts with.

  • Competitor research

Your competitors will have also done this research, so take a look which hashtags they’re using and compare them to yours. They might be finding the right people that you’re missing out on!

💡 TIP 💡 It’s good to have a mixture of high-volume (1 mil+) hashtags, and smaller more niche and relevant hashtags.

Using the hashtag tool on Hopper HQ, you can explore each hashtag and find new relevant ones to include!

#️⃣ Check out our All In One Guide To Instagram Hashtags for more tips! #️⃣

Plan your social media posts.

Visually plan your posts. Drag and drop everywhere.

How Often Should You Post To Instagram?

There is no right or wrong answer for how often to post on Instagram, as it does vary user to user. At Hopper HQ we’d advise between 1-3 posts a day, with anything over 10 stepping into the spam zone.

On average, brands are posting on Instagram between 1-2 times a day — although posting frequency can vary by sector, so it’s worthwhile checking out your competition to see how often they’re posting.

Remember: posting consistency is actually more important than posting frequency. If you decide you have enough content resources to post 5 times a day, that’s amazing, but just ensure you can maintain that level of publishing!

By staying consistent in your Instagram posts, your audience will become accustomed to your content, and in turn, you will be perceived as a reliable and stable brand.

When Is The Best Time To Schedule Instagram Posts?

Again, there’s no one-size-fits-all answer to this question.

Using Hopper HQ’s free Best Time To Post tool, you can connect your business Instagram account to find the best times to post for you and your audience, then schedule your posts for those times to boost engagement!

schedule instagram posts

Plan your social media posts.

Visually plan your posts. Drag and drop everywhere.

Happy Scheduling! 👋

If you have any questions about how to schedule Instagram posts, and specifically using Hopper HQ, please get in touch in the comments!

Hopper HQ is an Instagram content scheduling and management platform that saves social media managers and agencies time. Start your 14-day trial today!

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