Have you ever posted content on Instagram, only to be disappointed with your engagement results? Well it happens to the best of us, including me! The competition is fierce on the gram and the battling the algorithm is a challenge on its own. It’s not enough anymore to just simply snap a nice picture, run some edits and post on Instagram, you have to be more strategic, more tactical and you need all the best resources at your disposal to avoid the fails. We’ve compiled the top 7 resources you need to boost your Instagram account. Lets get started!
1. Instagram Analytics
Kicking off our list is Instagram Analytics. For those of you who might be unaware Instagram has its own in-app analytics as part of its business tools, but don’t worry you don’t have to be a business to access it. Instagram Analytics provides invaluable insight and data regarding your Instagram account and your followers, and is presented to you with nice visual graphs, for easy understanding. Using Instagram Analytics you can see significant statistics such as:
- Your engagement rates (Impressions, reach, views and clicks),
- Your follower growth
- Performance of each post
- Follower demographics
- The most active times of your followers
- The best time to post on Instagram
To access Instagram Analytics within the app, go to your settings and click “Switch to Business Profile” and then you will have access to analytics from your account page.
💡 Using Hopper HQ Analytics you have access to more in-depth metrics for all the accounts you manage in one place! Check it out today by signing up for a free 14-day trial 💡
2. Ultimate Instagram Marketing Course
A strong marketing strategy can be a huge catalyst for success on Instagram, but where do you start? It’s not as straightforward as you may assume. Instagram is a very dynamic platform, with different mediums of content. How you reach your audience? and how you determine your success? are questions you have to figure out, that requires research, and research requires time! We recommend joining an Instagram Marketing course, saving you doing all the research; Everything Instagram – The Ultimate Instagram Marketing Course teaches you everything you need to know about Instagram marketing and walks you through creating your very own Instagram Marketing Strategy. This course is packed with lectures, insight, advice and resources so you have all the tools you need to skyrocket your Instagram account.
3. Instagram Planning & Scheduling Tool
Once you’ve analysed the statistics, drawn insights and created a solid marketing strategy, naturally the next step is to execute a plan and also schedule your Instagram posts. Planning and scheduling your Instagram carries many benefits including saving you time, helping you better manage your content and multiple accounts, giving your foresight to plan your feed ahead of time and even allows you to post from PC. Hopper HQ is a fully automated Instagram scheduling tool, that provides you all of those above mentioned benefits, as well as a suite of other useful tools such as full image editing, bulk uploading and more. You can head over to the Hopper HQ homepage and try it yourself with a free 14 trial.
Instagram is serious business, and the best Instagram accounts are those with awesome content. Users have drifted away from the simple method of capturing a picture on your phone and throwing on a Valencia filter. Now the demand on Instagram is for high quality images, and there’s no better way to enhance your Instagram content other than a versatile image editor. We’ve previously listed our top picks for photo editing apps, and the one we constantly find ourselves going back to is Snapseed.
Snapseed is a mobile image editing app, that does not skimp save on features. The app has a wide range of in-depth tools to cater to the slightest of adjustments to full on image makeovers. Honestly the list of features is endless with Snapseed and there is too many to mention. We highly recommend this app for making your Instagram pop. Available on both Android & iOS.
Instagrams version of the much loved GIF. Boomerangs are essentially looped videos that are a few seconds long, similar to how GIFs perform. And since GIF’s are not compatible with Instagram, Boomerangs quickly took the Instagram world by storm, popularised by many fashionistas and bloggers, it’s now an essential element of any successful Instagram feed. To create a Boomerang you’ll need to download a companion app for Instagram, that will allow you to capture those looped moments. We’ve seen Instagrammers get really creative with their loops so why not give it a go and see how you can boost your engagement? (Android / iOS)
Layout in another companion app for Instagram that allows you to create a collage of images, into one perfect Instagrammable square. Collages are very popular on Instagram, allowing users to showoff multiple photos into one convenient post. It was no surprise to see Instagram release Layout as their own standalone collage app. You can download the app for free to your mobile device, the app intuitively can also scan your gallery and collate all your selfies for ease of creating a collage and even has a neat photo booth feature. (Android / iOS)
Hashtags are another essential element on Instagram and social media in general. Adding the perfect hashtag to your post can rapidly increase the reach and impressions of your content. We’ve written articles on the best hashtags for specific niches including, fashion, photography, food and fitness, giving you the best performing hashtags for each respective category. However no two hashtags are equal, each hold their own power and impact so searching for the right hashtag for your post is fundamental.
Enter, Hashtagify, a great way to find and analyse the top Hashtags for Instagram, see the popularity, trends and correlations of hashtags and even the condense of use. Hashtagify is brilliant as it can also show you hashtags related to the one you are searching for, saving you the time of manually researching each tag on Instagram, So next time you’re stuck for hashtags on your Instagram post, we suggest you give Hashtagify a go!
That’s the end of our list of resources, is there any we missed out? Which Instagram resources do you find most useful? We’d love to know, let us know in the comments below!